#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development, #Anti-Doping

UWW, ITA deliver anti-doping education at World Championships camp

By United World Wrestling Press

POREC, Croatia (September 11) -- The United World Wrestling recently hosted a successful on-site Anti-Doping education event in collaboration with the International Testing Agency at the World Championships acclimatization camp in Poreč.

This marked the first time UWW partnered with ITA to deliver education directly at a training camp. A dedicated booth was set up on September 8 and 9 during the camp, and presentation sessions, led by ITA educator Anita HARTUNG, were held during the evenings of both days.

"The camp offered a great opportunity to connect with athletes ahead of their major competition," Hartung said. "Many stopped by the Clean Sport booth before and after training, showing genuine interest and openness in discussing the fundamentals of Anti-Doping.

"It was inspiring to be surrounded by such a motivated athlete community and support them in their sporting journey."

The sessions provided athletes with in-depth knowledge about Anti-Doping rules, safe supplement use, and ethical sporting practices.

Two dedicated presentation sessions explored key topics, including athletes’ rights and responsibilities, how to check medications, Anti-Doping Rule Violations (ADRVs), Therapeutic Use Exemptions (TUEs), and the risks associated with supplement use.

Holding the sessions during the acclimatization period, rather than the competition phase, allowed athletes to engage in a more relaxed environment and fully focus on learning.

CRO

"These are some of the best wrestlers in the world, and thanks to the collaboration with ITA, they are better informed,” Carlos ROY, UWW Secretary General, said. "Education on Anti-Doping protects our sport, promotes fair competition, and ensures our athletes can perform at their best with confidence."

The initiative reflects UWW’s ongoing commitment to clean sport and athlete support. By equipping wrestlers with knowledge and tools to make informed choices, UWW and ITA aim to strengthen integrity in wrestling while fostering a culture of safe and fair competition.

The Anti-Doping education sessions are part of a broader effort by UWW to provide athletes with continuous learning opportunities on the importance of competing clean, complementing existing regulations and testing programs.

With the World Championships on the horizon, these activities ensure that athletes are not only physically and technically prepared but also well-informed about Anti-Doping practices, reinforcing the values of integrity, fairness, and excellence in wrestling.