#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

UWW to continue tests for Greco-Roman tie-breaker rule

Thursday, June 19, 2025 - 11:18 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 19) — The Technical Commission of United World Wrestling has decided to further test the tie-breaking rule for Greco-Roman bouts that end with a 1-1 score.

UWW had announced in March that it would test a new Greco-Roman rule at the European Championships in April. This rule awarded victory in a 1-1 Greco-Roman bout to the wrestler who scored the first technical point.

Testing at the European Championships in Bratislava, Slovakia yielded positive results. However, to fully evaluate the rule, the Commission agreed to conduct further tests at more events.

Beginning with the U15 European Championships in Caorle, Italy from June 25, all future events till the 2025 World Championships in Zagreb, Croatia will be conducted under the new rule which awards the victory to the wrestler who scored the first technical point if the match ends 1-1. This means that the 2025 World Championships in Zagreb will be part of the testing.

The change comes after it was unanimously acknowledged that the existing rule, which awards victory to the athlete who scores the last point, may unintentionally encourage passivity at the start of the bout. Wrestlers could strategically aim to secure a passivity point in the second period, ultimately winning the match without demonstrating consistent engagement throughout.

UWW once again stresses that the modification will be implemented exclusively for Greco-Roman and will apply only to matches that end with a 1-1 score. For all other score scenarios, the existing wrestling rules will remain in effect.