#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW set to host first World Conference September 17-19

Tuesday, September 2, 2025 - 11:35 By United World Wrestling Press

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ZAGREB, Croatia (September 2) --- Mijain LOPEZ (CUB), alongside fellow Olympic legends Erica WIEBE (CAN), Arsen JULFALAKYAN (ARG), Sofia MATTSSON (SWE) and Marwa AMRI (TUN) headline the first edition of UWW’s World Conference, which will be held at the Westin Hotel in Zagreb, Croatia, September 17-19. 

The three-day conference will unite leaders from National Federations, members of UWW Commissions, International Olympic Committee, ITA, Rudis, Taishan and partners to exchange expertise, address key challenges, and set the course for the future development of wrestling worldwide.

Other presenters and panelists that you’ll hear from at the World Conference include: UWW President Nenad LALOVIC, Iranian Greco-Roman Head Coach Hassan RANGRAZ, USA Women’s Wrestling Head Coach Terry Steiner, UWW Coach Educators Nevan and Nenad ZUGAJ and many more.

Topics that they'll going to be discussing include: the future of wrestling and sport, athlete career transitions beyond competition, coaching and advancing women’s wrestling,  anti-doping, sports nutrition, and safe training methods, and much more.