#Grappling

Grappling in 2024: Asian Championships in Philippines, Great Britain's first gold

Tuesday, December 10, 2024 - 08:32 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 10) -- Tagaytay, Baku and Astana were the three cities that saw major Grappling action in 2024. The Asian Championships were in the Philippines, the European Championships in Azerbaijan and it all came down to Kazakhstan for the World Championships.

Grappling also lost an important figure in 2024, as United World Wrestling World Grappling Committee President Rizvan BOCHKEV passed away in May at the age of 59.

In a historic year, Grappling hosted its second Asian Championships in Tagaytay, with six countries participating. The tournament was held in May, and 222 competitors participated in various age groups. Grappling powerhouse Kazakhstan dominated the tournament, winning the senior and U20 team titles, but hosts the Philippines displayed great skills and won the U17 titles. India, Singapore, Uzbekistan, and Pakistan were the other participating nations.

The European Grappling Championships were held in Baku, and 405 participants in various age groups participated. Poland outplayed others and emerged as the best team in most of the categories. Only Ukraine was able to stop Poland in some age groups, and Ukraine claimed team titles at the U17 and U20 levels.

The big event was the World Championships in Astana, Kazakhstan in September. While there were moments of brilliance from Kazakhstan, Poland and the Individual Neutral Athletes, Elizabeth GENGE (GBR) stole the show with her double gold, the first-ever for Great Britain; the country had not participated in the World Grappling Championships for the last 16 years.

Participating in her first Grappling World Championships, the 20-year-old Genge won all her bouts in two competitions via submission. Only Veronika KARAKHONOVA (AIN) could hold Genge to a decision victory. Genge is the British champion in wrestling and has participated in the Faltz Open as well, finishing fifth this year.

Another star attraction at the World Grappling Championships was Kendall REUSING (USA) who won the Grappling gold in 90kg. The Jiu-Jitsu black belt world champion won all her bouts via submission.

Overall, the Individual Neutral Athletes dominated the competition. They were so good that they won six out of the nine gold medals in the men's grappling. But in teams, Poland emerged as the best as it won the women's team gold in Women's Grappling Gi and the title in Men's Grappling. However, the United States clinched its first-ever team title as it won the gold in Women's Grappling. Kazakhstan was the best team in Men's Grappling Gi.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.