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Gray and Adar, Otoguro and Punia Among Match of the Year Award Winners

Thursday, December 27, 2018 - 16:58 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 27) -- United World Wrestling designated a freestyle, Greco-Roman, and women’s wrestling match for the 2018 Matches of the Year.

The 25-point shootout in the 65kg gold-medal bout at the World Championships between Takuto OTOGURO (JPN) and Bajrang PUNIA (IND) was voted the Freestyle Match of the Year. 

The two wrestlers went back-and-forth in a high-scoring affair that was filled with tons of action. 

The first period saw several wild exchanges, which resulted in four takedowns, a four-point throw, and a step out, giving Otoguro the 7-6 lead heading into the second and final period.

The pair of rising stars remained offensive after their 13 point opening period and tacked on 12 addition points in the second period for a match total of 25 points. 

Otoguro, at just 19 years old, was not going to be denied a gold medal and pulled away for a 16-9 victory, becoming Japan’s youngest freestyle world champion ever. 

The Greco-Roman Match of the Year was the 72kg Asian Championship finals between Akzhol MAKHMUDOV (KGZ) and Demeu ZHADRAYEV (KAZ). 

Makhmudov, a two-time junior world medalist, introduced himself to the senior level by forging an 8-6 win over 2017 world runner-up Demeu ZHADRAYEV (KAZ) in the 72kg finals of Greco-Roman Asian finals in his home country of Kyrgyzstan. 

"The biggest help for me was that the Kyrgyz people screamed for me to be strong and also to do better," Makhmudov told the Kyrgyz media of the thunderous roar from the crowd. "When I heard it, I thought, 'I can die here on the floor but I will still win. This win will be for them.'"

The women’s wrestling Match of the Year was the 2018 Klippan Lady Open 76kg finals between four-time world champion Adeline GRAY (USA) and then-reigning world champion Yasmin ADAR (TUR). 

Gray struck early with a head outside single and grabbed the 2-0 advantage after the first 20 seconds of the bout. Adar rebounded with her patented arm spin and took the 4-2 lead into the closing period. 

The American came out firing in the final period and scored her second takedown of the match, but still trailed 4-4 on criteria. Adar regained the 6-5 outright lead with 90 seconds remaining, stepping over a Gray gut wrench attempt for the two-point exposure. 

Gray closed out the Klippan Lady Open finals with a takedown with less than a minute remaining to steal the match, 7-6. More importantly, Gray regained supremacy of the 76kg weight class after sitting out the entire 2017 season. 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.