Development

Guinea Hosts Referee and Coaches Course

Thursday, September 16, 2021 - 13:53 By United World Wrestling Press

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CONAKRY, Guinea (September 10th) -- Right after the Tokyo Olympic Games, the Guinean Federation of Associated Wrestling Styles pursued UWW's coaches and referee courses.

The Guinean Federation of Associated Wrestling Styles benefited from a consolidation course aimed at both coaches and referees. Indeed, in order to develop the Guinean Federation, its President, army captain Soumah Mohamed Souleymane, called on Mr Nenad Lalovic, the President of United World Wrestling, to reinforce the capacities of the technicians and administrators of his organization.

In answer to this request, United World Wrestling, through its Development Department lead by Deqa Niamkey, dispatched two UWW experts to fulfill the mission, including Vincent Aka, Development Officer, and Carlos Garcia, Educator.

As a starter to the beginning of the opening ceremony, the National Olympic Committee of Guinea, whose presence honored the assembly, set the pace by introducing the Guinean Wrestling Federation of Associated Wrestling Styles as the best sports federation in the country.

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Opening ceremony: UWW experts with the members of the Guinean Federation and the 1st Vice-President of the Guinean NOC.

The course took place at the 28 September Stadium in Conakry, from the 30 August to the 5 September. It saw the participation of 36 people, of which 11 were overseers and 25 participating athletes, including seven women. Very interested in understanding training methods and refereeing rules, 23 wrestlers attended all sessions.

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The course’s objective was to equip coaches and referees for both Olympic wrestling and beach wrestling. In addition, skill acquisition in training and refereeing was on the program for, also, both Olympic and beach wrestling, and emphasis was put on how to create one’s club so as to ensure wrestlers the best safety possible. Returning to their homeland, Camara Fatoumata Yarie and Camara Mohamed Ismaël, both high-level athletes and residents at the UWW Africa Center, benefited from this course in the context of their professional transition.

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On the left, Camara Fatoumata, the top student of the promotion, with Camara Ismaël.

The main subjects of the course were training pedagogy, safety before, during and after practice, the ethics of a UWW trainer, the trainer’s environment and how does one navigate within. The rules and regulations of Olympic and beach wrestling were put forward and, above all, applied during the pedagogical situations.

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Simultaneously, the course offered the possibility to train the Guinean Federation to use the Athena platform and to the follow-up of emails.

The course ended with a beach wrestling competition that allowed all participants to set themselves in a real life situation with regard to all aspects of wrestling ; from coaching to wrestling and refereeing, coaches and athletes were gauged on the field.

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A glance on the attitudes and behaviors during this real life situation was enough to perceive the true potentials at works among the trainers, referees and athletes - and that cram the Guinean Federation of Associated Wrestling styles.

We will be able to fully chaperon the professionalization of this organization by overseeing the creation of its clubs and structures alongside the setting up of a privileged relationship with the National Olympic Committee. One of the main assets of the Federation is the direct link it enjoys with the army, the national police and the local police. The existence of military sport in our country offers a real opportunity to boost the development of wrestling. And the long-term vision that army captain Mohamed Souleymane Soumah singles out shall allow us to prevail.

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Closing ceremony.

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The girls’ collective ready for the take-off of wrestling in Guinea.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.