Japan Wrestling

Homebound for Now, Susaki Never Wavers from Revived Quest for Olympic Gold

By Ken Marantz

TOKYO -- Having seen her Olympic dream all but crushed, and then suddenly revived through a twist of fate over which she had no control, Yui SUSAKI (JPN) knows she must take advantage of whatever opportunities life throws her way. 

And if she has to wait another year to achieve her goal at the Tokyo Olympics, then she is going to look for the silver lining in the delay of her quest for gold. 

"This is the first time for me to be away from wrestling for so long," Susaki said in an interview by email. "I really want to wrestle again as soon as possible. Even so, there is also the plus side that I can use this time to do image training while watching videos, and put together a training regimen for the parts where I am weakest."

In what area Susaki, who will turn 21 on June 30, has a weakness, or if she has any at all, might be up for debate, but the two-time senior world champion in the women's 50kg class does not want any more missteps along the way. Like the majority of the sports world, Susaki has spent the past month training at home, preparing for the day when she can get back on the mat. 
 


There is a possibility that the National Training Center might be reopened following the lifting of the nationwide state of emergency by the Japanese government, but as of this writing, a definite date had not yet been decided. Susaki also cannot train at Waseda University, where she is a student and which has been closed since March. 

So, limited to keeping in shape at her home in Chiba Prefecture, east of Tokyo, Susaki said she goes through two workouts a day of about an hour each. She runs three to five kilometers and exercises or weight trains in a local park or at home. 

She does get a chance for some wrestling-oriented training. Her older sister Mai joins Yui to work on takedowns. Like their father Yasuhiro, Mai wrestled at Waseda, and once finished third at the Klippan Lady Open. "On the weekends when my sister is not working, we train together with takedown drills," Susaki said.

The family reunions are a welcome bonus as they deal with the societal effects of the crisis, which means an absence of contact with friends and teammates. For Susaki, it is the longest she has spent time with her family since she left home in the second year of junior high school to join the Japan Olympic Committee Elite Academy.

"To spend so much time with my whole family is really a fresh feeling and I'm really happy," Susaki said. "The time is so valuable. They look forward to seeing me perform on big stages like the Olympics and World Championships, and are with me through their support. This really hit me as we spend so much time together. My determination [for success] is also for my family."

Yui SUSAKI (JPN) starts each match off in her patented low-level stance. (Photo: Kadir Caliskan)

In between her training sessions, Susaki participates in online classes at Waseda, where she is enrolled in the Faculty of Sports Sciences, which includes among its professors two-time Olympic freestyle medalist Akira OTA (JPN). It was significant that Susaki opted to follow in the family footsteps and enroll in Waseda instead of going to wrestling powerhouse Shigakkan University. 

Shigakkan, previously known as Chukyo Women's University, has produced every Japanese Olympian in women's wrestling since it was added to the Olympic program at Athens 2004. That includes such luminaries as Saori YOSHIDA (JPN) and Kaori ICHO (JPN), and current stars Risako KAWAI (JPN) and Sara DOSHO (JPN), who will aim to defend the Olympic titles they won at Rio 2016. 

Under the assumption that the Tokyo Olympics will be held as rescheduled in summer 2021, Shigakkan's monopoly will end as world 76kg silver medalist Hiroe MINAGAWA (JPN), who competed collegiately at Ritsumeikan University, has already clinched her place on the Japan squad.

For Susaki to join her, she needs to first secure a place at the Asian Olympic qualifying tournament, currently set for Xi'an, China, in March 2021. At the time that she won the 50kg title at the All-Japan Championships in December last year to earn the right to enter the qualifier, she had two months to prepare. Little did she or anyone else know that it would stretch to 15 months after first being moved out of China then postponed altogether. 

"It was very difficult to prepare myself for the competition under the circumstances where we didn't know if it would be held or not,"  Susaki said. "When it was postponed a year, I thought about the positive side, as it gives me another year to get stronger. From now, I will get stronger."

Yui SUSAKI (JPN) celebrates after defeating rival Yuki IRIE (JPN). (Photo: Sachiko Hotaka)

A 0.01 Percent Chance
That Susaki will be taking the mat in Xi'an, barring injury or other unforeseen circumstances, is a testament to the unpredictability of sports. 

Susaki's Olympic dream appeared to be shattered when she lost a playoff to nemesis Yuki IRIE (JPN) for a place on the team to the World Championships in Nur-Sultan last September. That held major significance, as an expected medal in the Kazakh capital would have clinched a place at the Tokyo Olympics for Irie, the only wrestler in the world who has beaten Susaki since elementary school. 

But Irie suffered a heartbreaking 13-12 loss in the quarterfinals to Rio 2016 bronze medalist SUN Yanan (CHN). Then, more significantly for Susaki and her fans around the globe, Sun was beaten by eventual champion Mariya STADNIK (AZE) in the semifinals--knocking Irie out of a place in the repechage and a chance for a bronze medal. 

Susaki had continued practicing, taking to heart her coach Shoko YOSHIMURA's words that "if there is still a 0.01 percent chance, you have to keep fighting."

"I had practice at the time, so I didn't see the match between Sun Yanan and Irie in real time," Susaki said. "I did see the match between Sun Yanan and Mariya Stadnik."

That unlocked the door to the Olympics, but to open it up, she first had to make it to the Asian qualifier. And to do that, she had to beat Irie--and Rio 2016 gold medalist Eri TOSAKA (JPN), for that matter--which she did with a razor-thin 2-1 victory in the final at the All-Japan, also known as the Emperor's Cup.

 "I went into the match against Irie at the Emperor's Cup regarding myself as the 'challenger'," Susaki said, adding that she told herself, "'This is your last chance. Definitely make this yours and get to the Tokyo Olympics.' That feeling was so strong. 

"When I lost in the playoff, I was confused and lost confidence in myself. But making use of that time, I was able to compete confidently at the Emperor's Cup, for all of the people who believed in me and supported me as well as myself."

Yui SUSAKI (JPN) celebrates with her coach after winning her second consecutive senior-level world title. (Photo: Gabor Martin)

Success Comes Early, Often
Her Olympic aspirations began burning not long after Susaki started wrestling as an elementary school first-grader at the local Matsudo Junior Wrestling School. By third grade, she had her first age-group national title and began dreaming of emulating Yoshida and win an Olympic gold.

The next year in 2009, she lost in the fourth-grade 26kg final to future world junior champion Saki IGARASHI (JPN)--Susaki would not lose again until 2015--but came back to take the national crowns in fifth grade and sixth grade. 

Success continued in junior high school, where she won both of the major national titles all three years and never tasted defeat. She also made her mark on the global stage, winning cadet titles at the Klippan Lady Open three years in a row, and the first of three consecutive world cadet golds. 

In her second year of junior high school, she was recruited to join the JOC Elite Academy under Yoshimura, a former five-time world champion who still mentors her today. 

Asked what sets Susaki apart from other top wrestlers, Yoshimura said, "The skill and physical strength to achieve a goal cannot be gained without having the will. Since she has a strong will and the energy, she can increase the amount of practice, effort, and training. She thinks of a methodology for applying various things to wrestling."

Moving on to high school, Susaki followed up her victory at the 2015 world cadet by making the final in her debut at the Emperor's Cup. In the gold-medal match, she was dealt the first of three career losses by Irie, who rolled to a 10-0 technical fall. That ended an 83-match winning streak dating back to her first year of junior high school and not including elementary school, although she came back the next year to win her first All-Japan title.

In 2017, she made the jump directly from cadet world champion to senior world champion, winning the 48kg gold in Paris, which made her the first high schooler to win a world title since Icho in 2002. That year began and ended in vastly different ways, as she won at the Yarygin Grand Prix in her senior debut, but lost to Irie in the Emperor's Cup semifinal, snapping a 63-match winning streak.

Entering Waseda in April 2018, she beat Irie at the All-Japan Invitational Championships, then again in a playoff to earn a ticket to that year's World Championships in Budapest, where she manhandled Stadnik in the 50kg final for her second straight gold. That victory came a little over a month after she added a world junior title to her collection.  

Yui SUSAKI (JPN) smiles after a win at the '19 Women's Wrestling World Cup. (Photo: Sachiko Hotaka)

The Joy of Wrestling
In the video of her rout of Stadnik, the American commentator made this observation of Susaki: "She absolutely loves wrestling. When you see her wrestle, she smiles, she's really enjoying it, she's having fun, she's relaxed out there."

Asked if this was an accurate assessment, Susaki confirmed that it was. 

"Yes, it's accurate," she said. "I really love wrestling and always enjoy being in a match. It's fun for me when I get the most out of my abilities to win a gold medal at the World Championships or I defeat a powerful opponent. 

"I get nervous before a match, but I know the effort I made preparing for the match, and how hard I practiced for the purpose of winning. I go into the match in the spirit that, 'I know I am OK. Now just put everything into enjoying the match.'"

Susaki's fierce determination and bubbly personality has endeared her to fans both at home and abroad. Given the chance to address her international fans in this UWW story, Susaki wanted to convey her gratitude for their support, and encourage them to continue efforts to overcome the pandemic.

"I am very happy to all my fans around the world and am grateful from the bottom of my heart," she said. "They encourage me when I lose, and they share the joy when I win. Thanks to all of the fans, I have able to do my best. 

"Right now, the coronavirus has caused a serious crisis around the world. We can all pull together to get through this and look forward to the day when we can wrestle again and have matches again. I'm going to do everything I can to make progress and again give everyone a good show on the world stage."

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.