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Hungary Today: President Lalovic Accepts Hungarian State Award

Thursday, December 2, 2021 - 16:05 By United World Wrestling Press

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BUDAPEST, Hungary (December 2) --- On Wednesday, President Lalovic traveled to Hungary to accept the Officer’s Cross of the Order of Merit of Hungary, Civilian Division award while also signing an agreement for the Hungarian capital city to host competitions, training camps and seminars.

Nenad Lalovic, president of United World Wrestling (UWW), was presented with the Officer’s Cross of the Order of Merit of Hungary, Civilian Division on behalf of President János Áder on Wednesday in recognition of his efforts to develop and popularise wrestling in Hungary and worldwide.

At the ceremony at the Kozma István Hungarian Wrestling Academy (KIMBA), the Serbian official also signed an agreement with László Süle, the academy’s curator, on a partnership between KIMBA and the UWW in the global development of the sport. Under the agreement, KIMBA will host several international wrestling events, training camps, seminars and other types of programmes.

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On Tuesday,  President Lalovic spoke at the film premier of the ‘100 years of Hungarian Wrestling Federation’ and received an honorary award.

In his acceptance speech, Lalovic called the award a “great honour”, saying that whereas it was a recognition of the efforts of the past several years, the new agreement between UWW and KIMBA was about the future and a result of the joint efforts of Serbia and Hungary.

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In the featured photo (from left to right): Nenad Lalovic and Szilárd Németh, president of the Hnugarian Wrestling Federation and vice president of Fidesz. Photo by Tamás Kovács/MTI

Read more on the Hungary Today's site ... here

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Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.