#Zagreb2019

Iran Enters Young Team into Deep Zagreb Open Field

By Eric Olanowski

ZAGREB, Croatia (January 6) – Iran will be sending a full team to the Zagreb Open, but it surely won’t be the same team they'll be sending to Astana, Kazakhstan for the 2019 World Championships. 

Every wrestler Iran registered for the first Ranking Series event of the year will be making their senior-level international debuts, and only Abolfazl SEYEDMAHDAVI, who finished in eighth place at the 2019 Takhti Cup in Tehran, Iran, has wrestled domestically on the senior-level. 

Though it’s an extremely young team, eight of the ten Iranian wrestlers bring age-group world-level experience into this weekend, with six of those wrestlers boasting world championship medals on their resumes.

The trio of cadet world champions, Poya DAD MARZ (55kg), Mohsen MADHANI (63kg), and Yousef HOSSEINVAND FATHI (72kg) lead the lower half of the Iranian lineup, while 2018 U23 world bronze medalist Aliakbar YOUSOFIAHMADCHALI (130kg) and 2018 cadet world bronze medalist Mohammad NAGHOUSI (77kg) close out the back half of their youthful lineup. 

You can watch the young Iranian squad compete at the Zagreb Open on Saturday (February 9), live on www.unitedworldwrestling.org.

Iran’s Zagreb Open Lineup 
55kg - Poya DAD MARZ – 2017 junior world champion 
60kg - Milad REZANEZHAD HOSSEINVAND – 2017 cadet world championships - 17th place 
63kg-  Mohsen MADHANI – 2017 cadet world champion 
67kg - Mohammad Reza Hojatollah MOKHTARI – 2016 cadet world runner-up 
72kg - Yousef Hajiali HOSSEINVAND FATHI – 2016 cadet world champion, 2018 junior world bronze
77kg - Mohammad Aziz NAGHOUSI – 2018 cadet world bronze medalist
82kg - Hosein FOROUZANDEH GHOJEHBEIGLOU – 2018 junior world championships - 8th place 
87kg - Hasan FOROUZANDEH GHOJEHBEIGLOU
97kg - Abolfazl Naser SEYEDMAHDAVI – 2019 Takhti Cup -  8th place 
130kg - Aliakbar Hossein YOUSOFIAHMADCHALI – 2018 U23 world bronze

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.