Anti-Doping, Iran, wrestling, WADA

Iran Wrestling Federation Hosts Anti-Doping Workshop

By Tim Foley

TEHRAN (February 6) – The Iran Wrestling Federation recently held an informational course on anti-doping for members of the nation’s Greco-Roman and freestyle national teams.

The workshop, which was focused on junior and senior freestyle and Greco-Roman, was led by United World Wrestling medical commission chair Babak SHADGAN (CAN) and was held at the National Federation Camp in Khane-ye-Koshti (Wrestling House) in Tehran.

Dr. Shadgan covered doping control procedures, rule violations, dangers, prevention of accidental doping attempts, out of competition sampling, whereabouts information, and the seriousness with which United World Wrestling is fighting against doping in the sport of wrestling.

Shadgan, a WADA Foundation Board member (2003-2005), a WADA Independent Observer (2005-2011) explained that that the main factor behind doping rules violation is lack of doping control knowledge in athletes, in particular in wrestling.

“Lack of knowledge has been the main causes and we should take it seriously and fill this gap by promoting our anti-doping education programs,’ said Shadgan. “The national coaches and medical team are very serious and concerned about doping and really wanted their athletes to stay away from any risk, which was great.”

United World Wrestling president Nenad LALOVIC applauded the efforts of the Iran Wrestling Federation and Dr. Shadgan to inform athletes of the risks associated with doping.

“We applaud the efforts of all our national federations and members of the medical commission to inform our young wrestlers,” said Lalovic. “We must stay vigilant and always do our best to keep young, and old, wrestlers current with anti-doping regulations.”
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.