#Anti-Doping

Iraq conducts anti-doping education program

Tuesday, August 16, 2022 - 11:11 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 16) -- At the request of the United World Wrestling, the Iraqi Wrestling Federation held a four-day anti-doping education program from August 11 to 14, 2022.

The seminar was conducted in collaboration with the Iraqi Anti-Doping Agency.

Dozens of wrestlers, across various age groups, along with coaches and athletes’ support staff attended the sessions, where they were educated about their obligations and rights as per the World Anti-Doping Agency (WADA) Code.

Several subjects were discussed during the sessions. The wrestlers, their coaches and support staff were made aware of the WADA’s list of prohibited substances, effective as of January 1, 2022. The prohibited list may include any substance or methods that satisfy any two of the following three criteria: if it enhances an athlete’s sporting performance; if it is an actual or potential health risk to the athlete; or if it violates the spirit of sport, as defined by the WADA Code.

The wrestlers were also educated about the consequences of doping, the testing protocols, the risks associated with nutritional supplements and therapeutic use exemptions.

Mr Shaalan Al Tamimi, the president of the Iraqi Wrestling Federation, said: “I am very satisfied with this project and we will continue this close collaboration on education with the anti-doping organization in Iraq to combat harmful conduct for our sports community.”

The four-day anti-doping program was in continuation of UWW’s quest for clean sport and an effective anti-doping education is a crucial part of it. In partnership with the WADA and the International Testing Agency, the UWW is determined to fight against doping in Wrestling (Olympic and Associated Styles) and works closely with National Wrestling Federations, National Anti-doping Agencies and National Olympic Committees.

Education is the key to preventing doping, which should be the primary objective. The UWW's anti-doping education initiative offers a comprehensive program for all stakeholders, particularly young wrestlers. National Federations, too, have a crucial role to play in educating their wrestlers. UWW encourages and supports any program they wish to set up in partnership with their National Anti-doping Agency.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.