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Italy Hosts UWW level I Coaching Course

Thursday, December 30, 2021 - 16:15 By United World Wrestling Press

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OSTIA, Italy (December 30) -- With the support of United World Wrestling, a UWW level 1 wrestling course took place in Ostia-Italy from December 13 to 19, 2021. It benefited around thirty coaches from all regions of Italy and practicing in all clubs. But more than anything, the Italian wrestling federation seized the opportunity of this training to train its local experts with the aim of using them in its next dynamic of promotion of the federal education which it intends to put in place very soon. Thus, around thirty club coaches from all regions were invited to set up the new system.

ITA
Applied to the train-the-trainer method, the training of these local experts focused on approaches and tools to boost coach training practices based on building professional skills. Fun and creative activities, the use of authentic documents and the development of communication skills based on an andragogical approach served as the substance instilled in these local experts.

Driven by a real desire to set up a new training system, the Italian wrestling federation has officially appointed seven trainers to carry out the first training session under the leadership of Vincent AKA

ITA 2
Applied to the train-the-trainer method, the training of these local experts focused on approaches and tools to boost coach training practices based on building professional skills. Fun and creative activities, the use of authentic documents and the development of communication skills based on an andragogical approach served as the substance instilled in these local experts.

This training action for local experts is part of a global project to strengthen the training capacity of local experts. Implemented by United World Wrestling, the establishment of the new training project for local experts, this project also plans to build a national training system on 3 levels within the federation which will be connected to a national level recognized by the Italian National Olympic Committee (CONI)

With this new base, the Italian wrestling federation is now initiating an in-depth change and positioning itself as one of the main organizations which uses international standards in terms of training as a reference (ranking series, international tournaments, world championships, training coaches, referees… etc.…) and, in this regard, shows its willingness to rely on the good practices developed by United World Wrestling.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.