#development

Italy Hosts UWW level I Coaching Course

Thursday, December 30, 2021 - 16:15 By United World Wrestling Press

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OSTIA, Italy (December 30) -- With the support of United World Wrestling, a UWW level 1 wrestling course took place in Ostia-Italy from December 13 to 19, 2021. It benefited around thirty coaches from all regions of Italy and practicing in all clubs. But more than anything, the Italian wrestling federation seized the opportunity of this training to train its local experts with the aim of using them in its next dynamic of promotion of the federal education which it intends to put in place very soon. Thus, around thirty club coaches from all regions were invited to set up the new system.

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Applied to the train-the-trainer method, the training of these local experts focused on approaches and tools to boost coach training practices based on building professional skills. Fun and creative activities, the use of authentic documents and the development of communication skills based on an andragogical approach served as the substance instilled in these local experts.

Driven by a real desire to set up a new training system, the Italian wrestling federation has officially appointed seven trainers to carry out the first training session under the leadership of Vincent AKA

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Applied to the train-the-trainer method, the training of these local experts focused on approaches and tools to boost coach training practices based on building professional skills. Fun and creative activities, the use of authentic documents and the development of communication skills based on an andragogical approach served as the substance instilled in these local experts.

This training action for local experts is part of a global project to strengthen the training capacity of local experts. Implemented by United World Wrestling, the establishment of the new training project for local experts, this project also plans to build a national training system on 3 levels within the federation which will be connected to a national level recognized by the Italian National Olympic Committee (CONI)

With this new base, the Italian wrestling federation is now initiating an in-depth change and positioning itself as one of the main organizations which uses international standards in terms of training as a reference (ranking series, international tournaments, world championships, training coaches, referees… etc.…) and, in this regard, shows its willingness to rely on the good practices developed by United World Wrestling.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.