#WrestleSofia

Japan, China, Russia and USA Put Multiple Wrestlers in Women's Finals at #WrestleSofia

Wednesday, July 31, 2019 - 19:52 By Taylor Miller

Share this article

Photo of Ruka NATAMI (JPN).

SOFIA, Bulgaria – Four nations put multiple finalists into the first set of women’s freestyle gold-medal matches at the 2019 Cadet World Championships in Sofia, Bulgaria.

Leading the way is Japan with three finalists, followed by China, Russia and USA, which each pushed two into the gold bout. India also advanced an athlete to the finals.

Japan will go head-to-head with USA in two matches tomorrow night.

At 49 kg, 2018 U15 Cadet Asian champion Moe KIYOOKA (JPN) will do battle against Cristelle RODRGIUEZ (USA).

In the semifinals, Kiyooka edged out 2018 Cadet World bronze medalist Xaomin XIE (CHN), 9-9, and Rodriguez pinned Yung Hsun LIN (TPE) in the first 20 seconds.

For the championship at 57 kg, 2018 Cadet Asian silver medalist Ruka NATAMI (JPN) will go against Skylar HATTENDORF (USA).

Both dominated their semifinals matches to advance to the finals. Natami collected a 9-0 win over 2019 Cadet Asian silver medalist Yifan TANG (CHN), while Hattendorf, like her American teammate, picked up a first-period fall over 2019 Cadet European bronze winner Birgul SOLTANOVA (AZE).

Photo of Luchana BEKBAULOVA (RUS).

Japan will also be represented in the final at 43 kg as Nagisa HARADA (JPN) overpowered Nazik MIRLAN KYZY (KGZ) in the semifinals, 11-0.

For gold, Harada must go through reigning 2018 Cadet World champion and 2017 Cadet World bronze medalist Luchana BEKBAULOVA (RUS).

Bekbaulova put together an impressive performance on the first day, outscoring her opponents 18-0 in her two matches.

The other Russian representative in the finals is 2019 Cadet European champion Olga KOZYREVA (RUS), who will face off another continental gold medalist, 2019 Cadet Asian champion Yifeng LU (CHN).

Lu dominated the returning World silver medalist Julia FRIDLUND (SWE) in the semifinals, scoring two big throws for a 12-2 technical superiority.

Joining Lu in the gold medal match for China is Binbin XIANG (CHN), who had no issues taking out 2019 Cadet European silver medalist Veronica BRASCHI (ITA) in the 65 kg semifinals, 5-0.

In order to get on top of the podium, Xiang will battle Sonam SONAM (IND), 2017 Cadet World champion and 2018 Cadet World bronze medalist.

Sonam blanked 2019 Cadet European champion Ekaterina GLUKHAREVA (RUS) with a 4-0 victory.

The finals will take place Thursday at 6 p.m. local time (11 a.m. ET) live on unitedworldwrestling.org.

Finals matchups
43 kg: Luchana BEKBAULOVA (RUS) vs. Nagisa HARADA (JPN)
49 kg: Cristelle RODRIGUEZ (USA) vs. Moe KIYOOKA (JPN)
57 kg: Skylar HATTENDORF (USA) vs. Ruka NATAMI (JPN)
65 kg: Sonam SONAM (IND) vs. Binbin XIANG (CHN)
73 kg: Yifeng LU (CHN) vs. Olga KOZYREVA (RUS)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.