U23 World C'ships

Japan Lands Four Finalists in Women’s Freestyle

Thursday, November 23, 2017 - 14:04 By Taylor Miller

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BYDGOSZCZ, Poland – Japan rolled all four of its wrestlers to the first day of women’s freestyle finals at the U23 World Championships in Bydgoszcz, Poland. Among the eight competitors, there are 13 World medals, including seven gold.

Leading the pack for Japan is Haruna OKUNO at 55 kg, who aims for her third World gold, after claiming top prize at this year’s 2017 Senior World Championships in Paris, France, and winning her bracket at the 2016 Cadet World Championships in Tbilisi, Georgia.

Okuno will face 2017 Senior World bronze medalist and U23 European champion Iryna KURACHKINA (BLR).

Two-time Junior World champion Yuzuru KUMANO (JPN) also seeks her third World title and second gold for the year. She was victorious earlier this summer at the Junior World tournament in Tampere, Finland.

In the 58 kg finals, she’ll battle Battseteg ALTANTSETEG (MGL), who makes her third trip to the World finals. In 2014, Altantseteg won the 2014 Junior World title, and in 2011, she walked away with Cadet World silver.

The 63 kg and 75 kg finals will feature Japan vs. Canada.

Earning a spot in the 63 kg finals, Braxton STONE (CAN) guaranteed herself a fourth World medal. Stone has two Junior World medals, silver in 2015 and bronze in 2013, and a Cadet World bronze medal from 2012.

She’ll take on Ayana GEMPEI (JPN), who won a 4-3 thriller in the semifinals against Tatiana SMOLIAK (RUS) to advance to the finals. Gempei is a 2016 Junior World champion.  

In her fifth trip to the World Championships, Gracelynn DOOGAN (CAN) heads to the finals at 75 kg, promising herself the first World medal of her career. She owns a Junior Pan American silver medal from 2014.

Opposite of Doogan will be two-time World medalist Yashua MATSUYUKI (JPN), 2016 Junior World champion and 2017 Junior World silver medalist.

The finals are set to begin at 6 p.m. local time (12 p.m. U.S. ET).

Finals matchups
55 kg
Gold - Iryna KURACHKINA (BLR) vs. Haruna OKUNO (JPN)
Bronze - Alina AKOBIIA (UKR) vs. Bediha GUN (TUR)
Bronze - Nina MENKENOVA (RUS) vs. Simona PRICOB (ROU)

58 kg
Gold - Yuzuru KUMANO (JPN) vs. Battsetseg ALTANTSETSEG (MGL)
Bronze - Elin Johanna NILSSON (SWE) vs. Xiaosen WANG (CHN)
Bronze - Tetyana KIT (UKR) vs. Alyona KOLESNIK (AZE)

63 kg
Gold - Braxton Rei STONE (CAN) vs. Ayana GEMPEI (JPN)
Bronze - Adela HANZLICKOVA (CZE) vs. Tatiana SMOLIAK (RUS)
Bronze - Luzie MANZKE (GER) vs. Moa Lena Maria NYGREN (SWE)

75 kg
Gold - Gracelynn DOOGAN (CAN) vs. Yasuha MATSUYUKI (JPN)
Bronze - Francy RAEDELT (GER) vs. Mabelkis CAPOTE PEREZ (CUB)
Bronze - Pooja POOJA (IND) vs. Anastasiia SHUSTOVA (UKR)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.