#WrestleBelgrade

Japan secures 2 Olympic spots; Elor returns to World Championships final

By Vinay Siwach

BELGRADE, Serbia (September 20) -- The World Championships in Belgrade has seen a number of champions fall to young stars but the biggest of all could have come on Wednesday as Lucia YEPEZ (ECU) scored five points on Akari FUJINAMI (JPN), who entered the tournament with a 122-match winning streak which goes back to her junior high school days.

In the 53kg quarterfinal, Yepez scored raced to a 5-0 lead against Fujinami, who admitted that she felt anxious after giving up the lead, but composed herself and pinned the Ecuadorian.

Fujinami recovered from that shock match and defeated Maria PREVALORAKI (GRE) to secure a spot for Japan for the Paris Olympics next year. According to Japan Wrestling Federation rules, a wrestler who qualifies the weight for Paris with a medal in Belgrade automatically secures a spot on the Japan team as well.

"In the match against Ecuador, it's something that's never happened up to now," Fujinami said. "It ended up being a good match. Right now, I don't know, it really hasn't sunk in."

Yepez opened the bout with a double leg for two then hit a single leg which Fujinami defended before Yepez grabbed her around the waist and threw the Japanese, earning two more points. A stepout made it 5-0. Fujinami then got back to doing what she does best and locked up a lace to lead 14-5.

She gave up two more points but Fujinami locked the arm and got the fall with 1:10 remaining on the clock. The 2021 world champion explained that she will try to win her second world gold medal on Thursday.

"I came for the Olympic berth and to become the world champion and I want it to carry over to tomorrow," she said. "In the third-round match, I got a little anxious at one point, but I just thought, it's OK, just do what I always do. It was a tough match, but I was able to pull out the win."

Sakura MOTOKI (JPN) will join Fujinami on that trip to Paris as she entered the final at 62kg, securing her spot on the Japan team.

However, Ami ISHII (JPN), returning silver medalist, will have to slog it out in the bronze medal bouts to secure her spot after she was stunned by Buse TOSUN (TUR) 11-1 in the 68kg semifinals.

Fujinami will now face Tokyo Olympic bronze medalist Vanesa KALADZINSKAYA (AIN) for the gold medal after the Individual Neutral Athlete snatched a victory from U20 world champion ANTIM (UWW) in the final second of the semifinal.

Antim scored a takedown with an ankle pick and led 4-3 with three seconds remaining and got her grip loose. The willy Kaladzinskaya locked Antim's elbow and scored an exposure with 0.3 seconds on the clock for a remarkable 5-3 win.

Motoki had to dig deep to beat world silver medalist at 59kg Grace BULLEN (NOR) as she etched out a 2-1 win. Motoki will now face Olympic silver medalist Aisuluu TYNYBEKOVA (KGZ).

Motoki will look to join the list of Japanese wrestlers who have denied Tynybekova a world or Olympic gold medal in the last two years. The Kyrgyz wrestler lost to Yukako KAWAI (JPN) in the Tokyo Olympics final and then to teenage star Nonoka OZAKI (JPN) in the World Championships last year.

Tynybekova has bounced back, beating Ozaki in the Asian Championships and will have her hands full as she takes on Motoki for her third world gold medal.

Kyrgyzstan's first world champion, Tynybekova defeated Tokyo bronze medalist Iryna KOLIADENKO (UKR), 2-2, in the quarterfinal, a completely contrasting win than her 10-0 win in Tokyo over the Ukrainian. Tynybekova then defeated Luisa NIEMESCH (GER) 4-2 in the semifinal.

At 68kg, Tosun did not let Ishii settle down after giving up a stepout, using a headlock when Ishii was going for an underhook for four points. Tosun tried pinning Ishii but the Japanese survived and as she was trying to escape, Tosun put her on the back for two more points to lead 6-1 with four minutes left. And as Ishii tried calming herself, Tosun scored another takedown on the edge.

Ishii tried an underhook again and Tosun hit another headlock, this time getting only two points. But that made the score 10-1 and Tosun managed to push Ishii out to win 11-1 with 3:19 left on the clock.

Delgermaa ENKHSAIKHAN (MGL) reached the final from the other side of the bracket as she pinned Emma BRUNTIL (USA) in the other semifinal. She defeated Koumba LARROQUE (FRA) 2-1 in the quarterfinals.

In the non-Olympic weight class 72kg, defending world champion Amit ELOR (USA) entered the final with another dominant display, winning her semifinal against Kendra DACHER (FRA) 12-2. Elor took out 65kg world champion Miwa MORIKAWA (JPN) in the quarterfinals.

Chasing her second straight title, Elor will take on Davaanasan ENKH AMAR (MGL) in the final after the Mongolian defeated two-time returning world silver medalist Zhamila BAKBERGENOVA (KAZ) 6-2.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.