U23 World C'ships

Japan Sweeps Gold-Medal Matches on First Night of Women’s Freestyle

Thursday, November 23, 2017 - 21:26 By Taylor Miller

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BYDGOSZCZ, Poland – The Japanese women’s freestyle team went four-for-four in Thursday night’s U23 World Championship finals in Bydgoszcz, Poland.

Haruna OKUNO and Yuzuru KUMANO each won their second World gold medals of the year.

Senior World champion and 2016 Cadet World champion Okuno bested Iryna KURACHKINA (BLR) in the 55 kg finals with a 5-2 win.

The first takedown went to Kurachkina, but Okuno persisted and fought her way to five unanswered points and the third World gold medal of her young career.

Junior World champion Kumano also tallied her second World title of the year on Thursday, defeating 2014 Junior World champion Battsetseg ALTANTSETSEG (MGL).

Altantsetseg led at the break, 1-0. At the whistle, Kumano put the Mongolian to her back for four points and rolled right into a gut wrench. It was a lead that Altantseteg was unable to overcome. Kumano went on to win 6-1.

Points were flying at 63 kg, where Ayana GEMPEI (JPN) pulled out a last-second win over Braxton STONE (CAN), who was one of two finalists for Canada.

Now-four-time World medalist Stone held an 8-5 lead with 10 seconds left in the match. Forcing Stone toward the edge, Gempei threw the Canadian with a body lock for four points and an eventual 10-8 win.

At 75 kg, Yasuha MATSUYUKI (JPN) won with a technical fall over Gracelynn DOOGAN (CAN) in the second period. Matsuyuki’s offense proved to be too much as she fired off four takedowns en route World gold.

Finals results

55 kg
Gold - Haruna OKUNO (JPN) dec. Iryna KURACHKINA (BLR), 5-2
Bronze - Alina AKOBIIA (UKR) win by fall Bediha GUN (TUR)
Bronze - Nina MENKENOVA (RUS) dec. Simona PRICOB (ROU), 5-0

58 kg
Gold - Yuzuru KUMANO (JPN) dec. Battsetseg ALTANTSETSEG (MGL), 6-1
Bronze - Elin Johanna NILSSON (SWE) win by fall Xiaosen WANG (CHN)
Bronze - Tetyana KIT (UKR) dec. Alyona KOLESNIK (AZE), 3-1

63 kg
Gold - Ayana GEMPEI (JPN) dec. Braxton Rei STONE (CAN), 10-8
Bronze - Adela HANZLICKOVA (CZE) win by fall Tatiana SMOLIAK (RUS)
Bronze - Moa Lena Maria NYGREN (SWE) win by fall Luzie MANZKE (GER)

75 kg
Gold - Yasuha MATSUYUKI (JPN) tech. fall Gracelynn DOOGAN (CAN), 12-2
Bronze - Francy RAEDELT (GER) tech. fall Mabelkis CAPOTE PEREZ (CUB), 14-4
Bronze - Anastasiia SHUSTOVA (UKR) win by fall Pooja POOJA (IND)

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.