#WrestleBelgrade

Lalovic Re-Elected as UWW President For Six-Year Term

Sunday, October 31, 2021 - 16:26 By Vinay Siwach

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BELGRADE, Serbia (October 31) – The United World Wrestling held its Congress Sunday and Nenad LALOVIC was re-elected as the President of UWW along with six bureau members in Belgrade, Serbia.

Lalovic, first elected to the post in 2013, will serve a fresh term till 2026 after standing unopposed for the post. Due to the delayed Congress owing to the COVID-19 pandemic, five years remain in his term.

Six bureau members were also elected with Fouad MESKOUT (MAR), Mikhail MAMIASHVILI (RUS), Pedro GAMA FILHO (BRA) and Akhroldjan RUZIEV (UZB) retaining their place after their six-year term came to an end.

Don RYAN (CAN) and Lucio CANEVA (ITA) were the two newly elected members of the bureau. The elected members will serve till 2026.

Lalovic, who is also a member of the International Olympic Committee Executive Board, thanked the members of the Congress for their confidence in him since taking over as the President eight years ago.

The 63-year-old's re-election was due in 2020 before the COVID-19 pandemic which forced UWW to postpone the Congress.

At the Congress, there were 104 eligible voters out of which 103 were cast for the election of bureau members with a majority of 52 votes.

Meskout, Mamiashvili, Ryan, Gama and Ruziev were elected with a clear majority in the first round. The sixth member did not get a clear majority, therefore a second round was conducted after which Caneva was elected to the bureau with 58 votes.

The Congress gathers every two years to discuss a range of topics and in Belgrade, Lalovic stressed the new initiatives in women’s wrestling, promotion of associated styles, youth engagement, the image of wrestling and digital transformation.

Cape Verde, Kuwait Get Affiliation

CPV

In the same direction, Congress approved the affiliation of two new nations -- Cape Verde and Kuwait. Both the nations were also granted voting rights during Congress.

“The support from UWW has been immense and this affiliation is a huge thing for our country,” Secretary-General of the Cape Verde Wrestling Federation Anthony WESLEY (CPV) said. “We have waited for this for a long time. It's been a process which began in 1996.”

Wrestlers from Cape Verde were part of the World Olympic Qualifiers in Sofia, Bulgaria earlier this year.

For Kuwait, the affiliation gives an opportunity to grow the sport and include more kids in the sport.

“We are very excited about this,” wrestler Mohammed ABDULKAREEM (KUW) said. “It began as a small effort but we are here now. We only have the senior team but now we can start the cadet, junior and other levels as well. Thanks to UWW”

Details of the Congress can be found on uww.org.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.