#WrestleBelgrade

Lalovic Re-Elected as UWW President For Six-Year Term

Sunday, October 31, 2021 - 16:26 By Vinay Siwach

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BELGRADE, Serbia (October 31) – The United World Wrestling held its Congress Sunday and Nenad LALOVIC was re-elected as the President of UWW along with six bureau members in Belgrade, Serbia.

Lalovic, first elected to the post in 2013, will serve a fresh term till 2026 after standing unopposed for the post. Due to the delayed Congress owing to the COVID-19 pandemic, five years remain in his term.

Six bureau members were also elected with Fouad MESKOUT (MAR), Mikhail MAMIASHVILI (RUS), Pedro GAMA FILHO (BRA) and Akhroldjan RUZIEV (UZB) retaining their place after their six-year term came to an end.

Don RYAN (CAN) and Lucio CANEVA (ITA) were the two newly elected members of the bureau. The elected members will serve till 2026.

Lalovic, who is also a member of the International Olympic Committee Executive Board, thanked the members of the Congress for their confidence in him since taking over as the President eight years ago.

The 63-year-old's re-election was due in 2020 before the COVID-19 pandemic which forced UWW to postpone the Congress.

At the Congress, there were 104 eligible voters out of which 103 were cast for the election of bureau members with a majority of 52 votes.

Meskout, Mamiashvili, Ryan, Gama and Ruziev were elected with a clear majority in the first round. The sixth member did not get a clear majority, therefore a second round was conducted after which Caneva was elected to the bureau with 58 votes.

The Congress gathers every two years to discuss a range of topics and in Belgrade, Lalovic stressed the new initiatives in women’s wrestling, promotion of associated styles, youth engagement, the image of wrestling and digital transformation.

Cape Verde, Kuwait Get Affiliation

CPV

In the same direction, Congress approved the affiliation of two new nations -- Cape Verde and Kuwait. Both the nations were also granted voting rights during Congress.

“The support from UWW has been immense and this affiliation is a huge thing for our country,” Secretary-General of the Cape Verde Wrestling Federation Anthony WESLEY (CPV) said. “We have waited for this for a long time. It's been a process which began in 1996.”

Wrestlers from Cape Verde were part of the World Olympic Qualifiers in Sofia, Bulgaria earlier this year.

For Kuwait, the affiliation gives an opportunity to grow the sport and include more kids in the sport.

“We are very excited about this,” wrestler Mohammed ABDULKAREEM (KUW) said. “It began as a small effort but we are here now. We only have the senior team but now we can start the cadet, junior and other levels as well. Thanks to UWW”

Details of the Congress can be found on uww.org.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.