#WrestleTokyo

Live Blog: Tokyo Olympics Day 1 at #WrestleTokyo

By United World Wrestling Press

CHIBA, Japan (August 1) --- The wait for wrestling at Tokyo Olympics is over. Greco-Roman and women's wrestling will get the action underway in Chiba, a prefecture neighboring Japan's capital Tokyo. The 130kg and 60kg Greco-Roman weight classes and women's 76kg will be the first three categories that will be underway in Chiba. Follow the live blog for all the action.

FOLLOW TOKYO2020 | MATCH ORDER

12:30: Adeline Gray moves on! She led 6-0 but Adar mounted a comeback but could only take 4 points. 6-4 win for Gray and she will be in the semifinals. At 60kg GR, Fumita wins 1-1 and so does Kayaalp at 130kg.

12:20: We are done with the first round! Sergey EMELIN (ROC) survives a scare against Haythem MAHMOUD (EGY) but comes back from 1-4 to win 7-6.

12:00: Epp Maee does it! She stuns the defending Olympic champion Wiebe 5-4 in the opening bout and moves to the quarterfinals. At 60kg GR, Zholaman SHARSHENBEKOV (KGZ) is rolling with a 8-0 win over Mirambek AINAGULOV (KAZ)

11:50: Victor CIOBANU (MDA) with a performance of the day! He takes out Kerem KAMAL (TUR) in the first round. A 8-0 tech fall for him. On mat B, we have defending champion Erica WIEBE (CAN) and European champion Epp MAEE (EST). It's a rematch from the 2019 Worlds quarterfinal which Maee won

11:40: Down goes a seeded wrestler. Ali Reza NEJATI (IRI) drops a 5-5 opening round battle Armen MELIKYAN (ARM). The four-point throw the difference for Melikyan

11:30: What a bout we had here! Samar Hamza and Natalia Vorobieva were tied 12-12 until the last 30 seconds but a big four from the ROC athlete and we have 28 points in the match. Vorobieva with the win

11:25: LOPEZ wins in two minutes and 50 seconds! What a start. Vorobieva and Hamza are still locked at 12-12 as we head into the final minute of the bout

11:20: Vorobieva and Hamza are putting on a show. 12-12 lead for Hamza and it's just the first period. Meanwhile, three-time Olympic champion Mijain LOPEZ (CUB) is on the Mat C

11:15: Yasemin Adar (TUR) gets it done! She moves into the quarterfinals after a 6-0 win. Natalia VOROBIEVA (ROC) and Samar HAMZA (EGY) are next up on Mat B

11:10: All three begin with wins! Gray with a fall, Fumita with a technical superiority and Kayaalp takes his time in his 5-1 win. 

11:00: The whistles are off! five-time world champion Adeline GRAY (USA), local hope and world champion Kenchiro FUMITA (JPN) and three-time world champion Riza KAYAALP (TUR) are in action simultaneously

10:56: Mat A will see all the 60kg Greco-Roman bouts while Mat B will all about the women's 76kg. Mat C will be 130kg Greco-Roman. We are ready

10 am: A host of stars will be in action as Mijain LOPEZ (CUB), Riza KAYAALP (TUR), Kenchiro FUMITA (JPN), Sergey EMELIN (ROC), Adeline GRAY (USA), and Erica WIEBE (CAN) will take the mat

Read our detailed previews to all the three categories as action begins shorty here in Chiba.

#WrestleTokyo Olympic Games Preview: GR 60kg

#WrestleTokyo Olympic Games Preview: GR 130kg

 #WrestleTokyo Olympic Games Preview: WW 76kg

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.