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Live Blog, U23 World Championships Day 4: WW 53kg, 57kg, 62kg, 65kg, 72kg

Thursday, November 4, 2021 - 08:59 By Vinay Siwach

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BELGRADE, Serbia (November 4) -- Day four of the U23 World Championships and we are continuing with women's wrestling as five more weight classes are in action. Wrestlers from 53kg, 57kg, 62kg, 65kg and 72kg will try to reach the semifinal at the end of the day.

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1315: Excellent session of women's wrestling at the U23 World Championships. All five Ukraine wrestlers reach the semifinals. Russia has 3 while Turkey and Italy have 2 each. Eight other nationals have one wrestler each

1310: Alina AKOBIIA (UKR) lives up to the billing at 57kg. She pins NITIKA (IND) and enters the semifinal. She looks unstoppable here in Belgrade

1255: Othelie HOEIE (NOR) is heading to the semifinal at 57kg. She secures a victory via fall over Elvira KAMALOGLU (TUR). The Norway camp is ecstatic

1240: Nigeria brought one competitor for the women's part of the U23 Worlds and she has reached the semifinal. Esther KOLAWOLE (NGR) gives no chance to Amanda MARTINEZ (USA) and wins 11-0 at 57kg

1230: What a start for Euro U23 silver Zeynep YETGIL (TUR). She reaches the 53kg semifinals with a pin in the first period. She is looking for a second medal at the U23 Worlds after a bronze in the last edition.

1215: Aurora CAMPAGNA (ITA) marches on! She beats Emma BRUNTIL (USA) with technical superiority and reaches the semifinal here in the U23 Worlds.

1150: Alina AKOBIIA (UKR) could not have started on a better note. A huge pin to begin with against Hannah TAYLOR (CAN). She makes it look so easy

1125: A couple of upsets early here. Two-time Asian champion Divya KAKRAN (IND) falls 4-13 against Anastasiya ALPYEYEVA (UKR). She could never get her double leg attack used to get the fall. On Mat B, unheralded Kendra DACHER (FRA) beats junior world silver Lilly SCHNEIDER with technical superiority. Great technique from Dacher to block and counter Schneider

1100: Big wins for Bruntil and Paulava. On Mat B, Aurora CAMPAGNA (ITA) pins Zineb HASSOUNE (MAR) who looks in pain after that bout. Nice gesture from Campagna to check on her opponent after the win

1045: We kick off proceedings of the qualification round with Emma BRUNTIL (USA) taking on Yagmur CAKMAK (TUR). Big bout on Mat A as Tatsiana PAULAVA (BLR) takes on Ameline DOUARRE (FRA)

1030: Welcome to day four of the U23 World Championships from the Belexpocentar in Belgrade. It's a windy day here in the Serbian capital but the mats have been sanitized, the wrestlers have warmed up and we are ready for action

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.