#WrestleBudapest

Mattsson and Koliadenko Sail to European OG Qualifier Golds

Saturday, March 20, 2021 - 16:44 By Eric Olanowski

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BUDAPEST, Hungary (March 20) --- Sofia MATTSSON (SWE) and Iryna KOLIADENKO (UKR) sailed to gold medals on Saturday night at the European Olympic Games Qualifier with dominating finals performances at 53kg and 62kg, respectively.

Mattsson put on a stellar performance in the 53kg finals against fellow world champion Vanesa KALADZINSKAYA (BLR) and claimed her second title of the year.

The Rio Olympic bronze medalist scored four single-leg takedowns and an exposure and ended bout 10-0 with 90 seconds left on the clock. In her two ’21 competitions, she’s captured a pair of golds, but done so in convincing fashion. She's now defeated a world champion in back-to-back tournament finals. In addition to today’s win over two-time world champion Kaladzinskaya, Mattsson also defeated ’19 world champion Jacarra WINCHESTER (USA) in the Henri Deglane finals.


Iryna KOLIADENKO (UKR) looks to finish a single leg at the European Olympic Qualifier. (Photo: Kadir Caliskan)

Koliadenko continued her impressive run to the 62kg gold medal with a 15-4 throttling of Anastasija GRIGORJEVA (LAT). She scored three first-period takedowns before making her lone mistake of the competition. The Ukrainian gave up a four-point outside trip, but squirmed off of her back for the reversal and transitioned into a gut wrench. She ended the first period with a five-point lead, 9-4.

In the closing frame, Koliadenko returned the four-point favor. She made the mid-match adjustment and halted a second outside trip attempt from her Latvian opponent and scored four points of her own. Koliadenko closed out the match with a gut wrench and earned the 15-4 technical superiority victory.

Natalia VOROBEVA (RUS) claimed 76kg gold with a 2-0 win over Vasilisa MARZALIUK (BLR). (Photo: Gabor Martin)

There were three forfeits in the finals but the remaining gold-medal match that was contested came at 76kg. In a pretty dull match, London Olympic champ Natalia VOROBEVA (RUS) earned two points from an inactivity point and a stepout and defeated Vasilisa MARZALIUK (BLR), 2-0.

Miglena SELISHKA (BUL) and Evelina NIKOLOVA (BUL) claimed gold for Bulgaria at 50kg and 57kg, respectively, on Saturday night. Both of their wins came via injury defaults.

Koumba LARROQUE (FRA) was the final champion that was crowned on Saturday night. Her 68kg finals opponent Khanum VELIEVA (RUS) injury defaulted out of the gold-medal match.

Sunday night’s Greco-Roman medal matches kick-off at 18:00 (local time) and can be followed live on www.uww.org.

RESULTS

50kg
GOLD - Miglena Georgieva SELISHKA (BUL) df. Evin DEMIRHAN (TUR), via injury default
BRONZE - Iwona Nina MATKOWSKA (POL) df. Emma Jonna Denise MALMGREN (SWE), 8-0
BRONZE - Julie Martine SABATIE (FRA) df. Taru Marketta VAINIONPAEAE (FIN), 5-0

53kg
GOLD - Sofia MATTSSON (SWE) df. Vanesa KALADZINSKAYA (BLR), 10-0
BRONZE - Stalvira ORSHUSH (RUS) df. Mariia VYNNYK (UKR), 5-4
BRONZE - Iulia LEORDA (MDA) df. Leyla GURBANOVA (AZE), 10-0

57kg
GOLD - Evelina Georgieva NIKOLOVA (BUL) df. Alina HRUSHYNA AKOBIIA (UKR), via injury default
BRONZE - Emese BARKA (HUN) vs. Sara Johanna LINDBORG (SWE), 7-3
BRONZE - Veronika CHUMIKOVA (RUS) df. Bediha GUN (TUR), via injury default

62kg
GOLD - Iryna KOLIADENKO (UKR) df. Anastasija GRIGORJEVA (LAT), 15-4
BRONZE - Tetiana OMELCHENKO (AZE) df. Elif Jale YESILIRMAK (TUR), 2-1
BRONZE - Mariana CHERDIVARA ESANU (MDA) df. Maryia MAMASHUK (BLR), 4-1

68kg
GOLD - Koumba LARROQUE (FRA) df. Khanum VELIEVA (RUS), via injury default
BRONZE - Irina RINGACI (MDA) df. Elis MANOLOVA (AZE), 8-0
BRONZE - Yuliana Vasileva YANEVA (BUL) df. Dalma CANEVA (ITA), via injury default

76kg
GOLD - Natalia VOROBEVA (RUS) df. Vasilisa MARZALIUK (BLR), 2-0
BRONZE - Martina KUENZ (AUT) df. Iselin Maria Moen SOLHEIM (NOR), 10-2
BRONZE - Alla BELINSKA (UKR) vs. Mariya Gerginova ORYASHKOVA (BUL), 4-3

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.