World Champion Spotlight

Meet Yui Susaki, Japan's 20-Year-Old Six-Time World Champion

Friday, January 4, 2019 - 15:52 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (January 4) - At just 20 years of age, Yui SUSAKI (JPN) has reached the top of the world stage six times across all age-levels. Her international resume remains unblemished and includes a trio of cadet world titles, a junior world championship and a pair of senior-level world gold medals. 

Susaki’s international debut came at the 2014 Cadet World Championships in Snina, Slovakia, where she went undefeated and claimed the 43kg world title. She ultimately went on to win back-to-back-to-back cadet world titles, claiming the 46kg and 49kg world titles in 2015 and 2016, respectively.

Surprisingly, in 2017, the Waseda University freshman (who's studying Sports Science) bypassed the junior-circuit and made her senior-level debut at the “Toughest Wrestling Tournament in the World,” the Ivan Yarygin, where she outscored her five opponents 48-0 and grabbed her first-ever senior-level gold medal. 

Susaki continued her dominance through 2017, winning the Klippan Lady Open and the Asian Championships before heading to Paris, France to make her World Championship debut. In her rookie debut, Susaki went 5-0, finished four of those five matches early with technical superiority victories and outscored her opponents 53-8. 

In 2018, Susaki failed to make Japan’s Asian Games and Asian Championship teams and decided to circle back and compete at the 2018 Junior World Championships in Trnava, Slovakia. The Japanese superstar won her first junior world title and fifth overall world championship with a quartet of 10-0 wins before booking her trip to Budapest, Hungary, to defend her senior-level world title. 

Susaki proved that she belongs in the discussion as one of the most dominant wrestlers across all styles, in all divisions after successfully defending her world title in Budapest. To win back-to-back senior-level world titles, Susaki shutout reigning world finalist Emilia VUC (ROU), world bronze medalist Oksana LIVACH (UKR), and the eight-time world and Olympic medalist Mariya STADNIK (AZE). 

After winning her second straight world title, Susaki was forced to withdraw from Japan's Emperor's Cup due to a dislocated elbow suffered at the national team training camp last month. This means that Susaki will have to win the All-Japan Invitational Championships, also known as the Meiji Cup, next spring, then defeat the winner of this tournament (known as the Emperor’s Cup) in a playoff. 

Click here to follow Yui on Instagram! 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.