#WrestleZagreb

Motoki leads Japanese trio to Worlds finals

By Vinay Siwach

ZAGREB, Croatia (September 17) -- After a slightly subdued start to its Women's Wrestling, Japan managed to show up at the World Championships.

Japan put three wrestlers in the final out of the four weight classes that were in action on Wednesday in Zagreb. Olympic champion Sakura MOTOKI (JPN) remained on course for her first world title at 62kg while Haruna MURAYAMA (JPN) and Ami ISHII (JPN) will look to add to their world titles at 53kg and 68kg.

Motoki was up against former world champion Orkhon PUREVDORJ (MGL) in the semifinals and she began with a four-pointer. Purevdorj got a reversal but that was all she managed in the match as Motoki kept coming up with different ways to score the takedowns. At 10-1, she scored another four-pointer to win 14-1 and enter her second world final.

For the elusive gold, she will face Ok Ju KIM (PRK) who pinned Amina TANDELOVA (UWW) in the other semifinal after building a 14-3 lead.

Murayama, a three-time world champion, will wrestle for her fourth world title after she won a close semifinal against Hyogyong CHOE (PRK). Both traded activity points but Murayama had a stepout which proved to the be difference as she won 2-1.

On Thursday, she will face Olympic silver medalist Lucia YEPEZ (ECU) in the final after the Ecuadorian defeated world bronze medalist ANTIM (IND), 5-3, majorly with four-pointer in the first period and protecting her lead.

Yepez hit a duck under to throw Antim for four and gave up a reversal to lead 4-1 in the break. The Indian tried to find the opening but she only got one in the final 10 seconds after giving up a takedown. Yepez was happy to give up that final takedown as it did not affect her win and only changed the score to 5-3.

Ecuador, a country which did not have a world finalist till Tuesday, now has two. Yepez is the second on consecutive day after Genesis REASCO (ECU) entered the 76kg final to create history.

World 72kg champion Ishii, who dropped down to 68kg this year, took a step closer to her second world title after she bullied through two Olympic medalist in quarterfinals and semifinals.

Ishii dominated silver medalist from Paris Kennedy BLADES (USA), 12-2, and had a similar match against bronze medalist against Buse TOSUN (TUR) in the semifinals.

Ishii was straight to work in the semifinal with a four-pointer as Tosun landed on her back despite controlling Ishii's legs. Turkiye challenged that scoring but lost it, giving one more point to Ishii.

She scored three different takedowns to finish the match 11-0 inside the first period and enter her second world final.

Yuliana YANEVA (BUL) will look to stop Ishii from winning the gold medal after she upset world 65kg champion Jia LONG (CHN) in the semifinal. Yaneva fell behind 1-1 on criteria but scored a takedown with around one minute and 30 seconds on the clock to lead 3-1.

From there on, Long was on the backfoot and a win seemed further away as she was cautioned for a point for locking fingers. As she tried to trip Yaneva, the Bulgarian blocked her and got the winning takedown for a 6-1 win.

At 72kg, multiple age-group world medalist Nesrin BAS (TUR) managed to reach her first-ever senior world final after she won a thrilling semifinal against Zelu LI (CHN), 9-6.

Bas scored a four-pointer using a whizzer to lead 4-1 at the break. Li scored a takedown to begin the second period but Bas elevated her leg from the front to score two points and lead 6-3. Turkiye challenged the call and the scored for reversed to 8-4. Li tried to mount a comeback from there but she managed only two points while Bas scored a reversal to win 9-6.

For her first world title, she will face Alla BELINSKA (UKR) who used a whizzer to pin Nurzat NURTAEVA (KGZ) in the other semifinal.

RESULTS

53kg
GOLD: Lucia YEPEZ (ECU) vs. Haruna MURAYAMA (JPN)

SF 1: Haruna MURAYAMA (JPN) df. Hyogyong CHOE (PRK), 2-1
SF 2: Lucia YEPEZ (ECU) df. ANTIM (IND), 5-3

62kg
GOLD: Sakura MOTOKI (JPN) vs. Ok Ju KIM (PRK)

SF 1: Ok Ju KIM (PRK) df. Amina TANDELOVA (UWW), via fall
SF 2: Sakura MOTOKI (JPN) df. Orkhon PUREVDORJ (MGL), 14-1

68kg
GOLD: Ami ISHII (JPN) vs. Yuliana YANEVA (BUL)

SF 1: Yuliana YANEVA (BUL) df. Jia LONG (CHN), 6-1
SF 2: Ami ISHII (JPN) df. Buse TOSUN (TUR), 11-0

72kg
GOLD: Nesrin BAS (TUR) vs. Alla BELINSKA (UKR)

SF 1: Nesrin BAS (TUR) df. Zelu LI (CHN), 9-6
SF 2: Alla BELINSKA (UKR) df. Nurzat NURTAEVA (KGZ), via fall

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.