#ChinaOpen2018

New Coach, New Outlook: China Aims for World Domination in Women’s Wrestling

By Eric Olanowski and Tim Foley

TAIYUAN, China (June 20) – On the eve of hosting its first competition in six years, the Chinese women’s national team, once relegated to silver linings, is poised for a breakout season.

Why such a golden outlook?

First came the appointment of a new president for the Chinese Wrestling Federation, Mrs. ZHANG Xia, a longtime referee and 1991 world champion at 62kg. Next, former Azerbaijan head women’s head coach (and native Bulgarian) Simon ATANASOV was hired to help run the nation’s powerful women’s program. Finally, and most importantly, the women on the Chinese team did what all great teams must do to win: they bought into the process.

“The federation wanted change and I’ve always wanted to coach a nation that can be the best in the world,” said Atanasov. “The Chinese are very tough and with good coaching they can be the top team in Asia and the world.”


Chinese wrestlers tie-up during a practice session Tuesday as they prepare for this weekend's China Open (Photo: Max Rose Fyne)

Between Team China and world supremacy is a Japanese women’s program that has become synonymous with golden success. Since 2004 the island nation of 130 million people has accounted for an astonishing 11 of the possible 18 Olympic gold medals in women’s wrestling.

But in 2018 there are signs that the Chinese women are absorbing lessons from their new coach - putting on record-breaking performances at the Ivan Yarygin and Asian Championships along with a runner-up finish at the World Cup. “We’re trying to overthrow Japan and to do so we need to focus on teamwork,” said PANG Qianyu. “We also have to continue to study the sport and analyze their skills and techniques.”

(l-r) PALIHA Paliha, Simeon Atanasov, ZHOU Qian (Photo: Max Rose-Fyne)

The techniques and teamwork have been Atanasov’s focus since arriving in at the National Training Center in Beijing last year. Though geographical circumstances divide the national team into two distinct groups (Hubei/Shanxi on one side, Liaoning on the other), Atanassov sees a growing comradery and commitment to learning techniques.

“These girls feel a sense of pride for each other,” said Atanasov as he prepared wrestlers for the China Open. “They have big hearts for competition and I see every day their technique is much better.”

The dedication of the coaching staff is mirrored by the devotion of the athletes to a new idea of how high they can reach as a team. “Chinese wrestlers are more confident than we were before, and our confidence grows every time we compete,” said 2018 Asian Champion, ZHOU Qian (CHN). “We are building stronger.”

Ivan Yarygin bronze medalist, PALIHA Paliha added, “Coach Atanasov encourages us not to be afraid to make mistakes when we compete. He tells us not to fear, but to be confident.”

PEI Xingru PEI (CHN) looks to take down Yukako KAWAI (JPN) at the 2018 Women's Wrestling World Cup in Takasaki, Japan (Photo: Max Rose-Fyne)

The 2018 Asian Championships proved to be a major stepping stone for Team China’s quest for validation of their accomplishments. Where the nation of 1.4 billion had only captured a single gold medal in 2017, the team returned from their 2018 exploit with five gold medals – half the available top spots.

According to Zhou the seeds of confidence were nurtured by “a new coaching staff bringing new concepts to practice. They come up with unique ways of keeping us engaged – even when we’re tired.”

The China Open is certain to be another success for the Chinese women. With their top wrestlers competing and as many as three wrestlers entered per weight category the medal stand will likely be a sea of red. Adding to the level of competitiveness, a carrot for some competitors that a gold medal will punch their ticket to the prestigious Asian Games in Jakarta this August.



“I know they will compete hard at the tournament, because they have a lot of pride, but I will be looking for techniques,’ said Atanassov. “We have a world of opponents.”

Zhou, who took world silver in 2015 said no matter who is in the top spot Team China’s focus is renewed and turned inward.

“We do not do our best to overcome another country,” she said. “We look to become stronger for ourselves, and hopefully with that we will be at the top.”

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.