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North Macedonia hosts Referee and Coaches course, implements women's program

Thursday, May 12, 2022 - 10:56 By United World Wrestling Press

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SKOPJE, North Macedonia (May 9) -- United World Wrestling hosted the Referees and Coaches Course in North Macedonia from May 2 to 9, 2022. The course was conducted under UWW's Development department and educators Davor PETANJEK (CRO) and Georgi SREDIKOV (BUL) in Kochani, a city east of the capital Skopje.

North Macedonia will now implement a dedicated program for women's wrestling which is a significant part of UWW's 2022-2026 strategy. The program will contribute to the next stage of national training camps dedicated to women's wrestling in Macedonia.

A competition was also held for U17 wrestlers after the course to assess the referees and coaches and the educators noticed significant improvement.

macedoniaThe Referee and Coaches course was held from May 2 to 9.

"This course was a big project for us," Dragana Saveva, secretary of the North Macedonia Wrestling Federation, said. "We had a chance to learn from the best, I can't describe the changes that they made with our coaches and referees in a positive way. They learned something new, and improved their knowledge and skills."

The course was used to demonstrate the latest rules and systems to the referees while coaches were shown positive ways to motivate wrestlers, better communication and understand wrestling easily.

"I would like to thank the educators, UWW and Olympic Solidarity for helping us to improve in many ways with this project," Savena said.

The national federation submitted an official proposal for increasing the participation of girls in wrestling along with the active promotion of women's wrestling in the country. The other focus of the federation will be to improve the training conditions for women wrestlers for the 2022 season.

The wrestling federation, under the guidance of UWW, will also educate female wrestlers with information on available scholarships, benefits, tournaments and camps. UWW will develop the wrestlers' skills and focus on positive health, team spirit and self-confidence.

MKDUWW educators Davor PETANJEK (CRO), left, and Georgi SREDIKOV (BUL).

The program will target 22 local clubs and a few schools to encourage more girls to participate in wrestling. The federation will organize five camps for the clubs in five different cities namely Prilep, Kochani, Shtip, Skopje and Radovish. Singlets for the wrestlers, sports equipment, and other sports kits will be funded by the federation.

The aim of the federation is to have a team of experienced trainers for women's wrestling and a team of 100 wrestlers for national-level competition and ultimately have success at the European and Balkan Championships.

Off the mat, the national federation is keen on framing successful and supportive policies and legal frameworks for the promotion of gender equality and women’s rights.

Macedonia is one of the fastest-growing nations in women's wrestling since last year as the sports took roots around a decade back. In 2022, women's wrestling demonstrated its seventh consecutive year of growth nationally with over 100 participants from eight local wrestling clubs. The country already hosted 15 wrestling camps, and national and local championships in all age groups and has won medals in women's wrestling at the European and Balkan Championships.

wrestling

The increased participation of girls in wrestling can positively impact on attendance, engagement, opportunities for girls and camps. The sport will also provide opportunities for girls and help the wrestlers establish in the local community, ensure that girls can wrestle girls, reduce the risk of injury and increase support for various clubs and have more active student-athletes.

Increasing the number of girls in wrestling will allow girls to wrestle girls instead of being forced to compete against boys. This is important in terms of the ideals of fair play as well as from a safety perspective. This also builds the idea that wrestling can be supported by the country and attract more sponsors.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.