#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#JapanWrestling

Yoshimoto continues to shine while in Susaki’s shadow

Saturday, December 21, 2024 - 15:41 By Ken Marantz

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Remina YOSHIMOTO successfully defended her 50kg title with a win over Umi ITO. (Photo: Takeo YABUKI / JWF)

TOKYO (December 21) --  In a world without Yui SUSAKI, Remina YOSHIMOTO might have accumulated a stack of world and perhaps Olympic titles by now. But the reality is what it is, and Yoshimoto continues to pick up any golds that Susaki decides to forego.

Yoshimoto, who for five years now has not lost to an opponent not named Susaki, captured her second straight women's 50kg title at the Emperor's Cup All-Japan Championships on Saturday in Tokyo.

The 2021 world champion scored the decisive takedown midway through the second period, then held on for a 3-2 victory over 2023 world U23 champion Umi ITO for her fourth career crown.

"I defended at the end when the match got tough," Yoshimoto said. "I realize that I need to be able to defend by breaking the opponent down. I'll keep that in mind at practice from now on."

In other highlights on the third day of the four-day tournament at Tokyo's Yoyogi No. 2 Gym, world U20 champion Sakura ONISHI captured her first Emperor's Cup title at 59kg in dramatic fashion, while Tatsuya SHIRAI picked up an elusive first crown two years after a historic victory at the world U23.

Remina YOSHIMOTO (JPN)Remina YOSHIMOTO tries to turn Umi ITO after scoring a second-period takedown in the women's 50kg final. (Photo: Takeo YABUKI / JWF)

In the women's 50kg final, an exchange of activity points had Yoshimoto ahead on criteria when she scored a double-leg takedown at the midpoint of the second period. Ito pressed ahead and scored a stepout with 12 seconds left, but a last-ditch shot was parried by Yoshimoto's sprawl, which is how the match ended.

From the start of 2020, the 24-year-old Yoshimoto has lost just four matches -- all to Susaki, the 2021 Tokyo Olympic gold medalist who took a bronze last summer in Paris after being dealt her first-ever loss by a non-Japanese.

Since then, along with her triumph at the 2021 worlds that Susaki skipped, Yoshimoto also captured international golds at the 2021 and 2022 Asian Championships, as well as the 2023 Asian Games.

There is speculation that Susaki, who has struggled to make weight at 50kg, might move up to 53kg in the run-up to the 2028 Los Angeles Olympics. That prospect was made more viable with the announcement by Akari FUJINAMI, the Paris gold medalist at 53kg, that she will move up to 57kg.

"I'm not thinking about that," Yoshimoto said. "Anyway, I'm aiming to go to the World Championships next year at 50kg. I'm looking at each and every match as they come and not thinking about what my weight class will be ahead."

Another reality of Japanese women's wrestling is that there always seems to be someone new coming down the pipe. Even if Susaki leaves, coming up behind Yoshimoto is red-hot teenager Yuu KATSUME, with whom she is well acquainted -- they are in the same training group.

Yoshimoto still trains at her alma mater of Shigakkan University, where members of the team from the affiliated high school, which Katsume attends, also practice. Katsume has put up  Fujinami-like numbers, having won 18 straight tournaments, including the world U17 at 46kg this year, since a loss in the fifth grade of elementary school in 2019.

"She's really motivating me," Yoshimoto said. "It provides a great training environment.

As for someday finally getting the best of Susaki, Yoshimoto said, "She's really got my number and it's been tough. I want to find the strength and a way to win."

Sakura ONISHI (JPN)Sakura ONISHI forces Sena NAGAMOTO to her back before securing a fall in the women's 59kg final. (Photo: Takeo YABUKI / JWF)

Rising star Onishi pins down 1st title

At women's 59kg, Onishi was trailing 6-4 in the second period when she used a nifty move to take 2023 world U23 silver medalist Sena NAGAMOTO directly to her back and secure a fall at 4:50.

In the standing position, Onishi had an overhook on Nagamoto's right arm. But instead of going for an underhook on the other side, she twisted to her own right while applying pressure on the arm, crushing Nagamoto to the mat.

"I was trying for low singles, but she was ready for that," Onishi said. "Even if I got in, I couldn't get points from it. I thought, what should I do? My coach in the corner gave me advice and I had faith in it. At the end, the move I used is one that I thought I would use at some time. To do it on such a big stage gives me confidence."

The 18-year-old Onishi stole the spotlight last spring when she took down one of Japan wrestling's biggest names at the Meiji Cup All-Japan Invitational Championships, which, along with the preceding year's Emperor's Cup, serve as domestic qualifiers for the World Championships.

Onishi stunned two-time Olympic champion Risako KINJO (formerly KAWAI) en route to the 59kg title. Although she suffered a last-second loss to Kinjo in a playoff for the 59kg spot at the Non-Olympic Weight Category World Championships, Onishi's credentials were well established.

With world U17 and U20 titles already in her collection, Onishi can clinch a trip to her first senior World Championships with a victory at next year's Meiji Cup, which will be held in June.

"The Meiji Cup [last year] was my first [senior] national-level tournament, so I felt no pressure," Onishi said. "I went there to enjoy the experience and I kind of flew under the radar. This time I will be seeded and, even though I'm just 18, there will be pressure. I'm really grateful to all those who support me."

Onishi is currently a freshman at powerhouse Nippon Sports Science University, where Olympic champion Fujinami has taken her under her wing as a mentor. Like all but one of Japan's 11 Olympic medalists, Fujinami was not entered in the tournament, but she was on hand to cheer on her teammate.

"Akari was watching me from the stands and that gave me strength," Onishi said with reverence. "She's the person I admire the most. It's because of Akari that I am here now."

Tatsuya SHIRAI (JPN)Tatsuya SHIRAI, right, clamps down on Yudai TAKAHASHI in the freestyle 86kg final. (Photo: Takeo YABUKI / JWF)

Shirai finally breaks through at 86kg

Two years ago in Pontevedra, Spain, Shirai was on top of the world when he won the freestyle 86kg gold at the World U23 Championships, a feat that made him the heaviest Japanese in history to win a world title on any age level.

After that, things did not go so well, as Hayato ISHIGURO established himself as the top dog at 86kg and qualified for the Paris Olympics. Shirai failed to defend his world U23 title in 2023, losing the Aaron BROOKS (USA), who ironically would oust Ishiguro in Paris. Shirai also had to settle for a bronze at this year's Asian Championships.

In Saturday's final, Shirai grinded to a 3-0 victory over Yudai TAKAHASHI in a battle between two immovable blocks of granite and former NSSU teammates, scoring a stepout to go with a pair of activity points.

"We know each other pretty well," Shirai said.

To make the final, Shirai had to get past veteran Sohsuke TAKATANI, winning their semifinal clash 2-1, with all of those points coming on the activity clock.

"I think what Shirai needs to be concerned with is that he didn't score any technical points off me," Takatani said. "You can't leave winning or losing up to the referee. If he's going to aim for the Olympics, he needs to be more bold."

Takatani is a 12-time national champion who dropped back down to 86kg after spending the past three years at 92kg or 97kg -- and even taking a stab at Greco. Currently the head coach at Takushoku University, he won a world silver medal at 74kg in 2014, and made three Olympic appearances but never came home with a medal.

When younger brother Daichi won the 74kg silver in his Olympic debut last summer in Paris, it apparently lit a fire in Sohsuke.

He says his immediate goal is to get to the 2026 Asian Games, a tournament in which he has never taken part and which will be hosted by Japan. Long term, his eyes may also be on the 2028 Los Angeles Olympics, when he will be 39.

Godai MITANI (JPN)Godai MITANI scores the first of two quick-fire 4-point throws in the Greco 63kg final against Ayata SUZUKI. (Photo: Takeo YABUKI / JWF)

Soon-to-be-fireman goes out with a bang

Unheralded Ikuei University senior Godai MITANI pulled off the surprise of the day when he obliterated three-time Asian medalist Ayata SUZUKI with a pair of spectacular throws in the Greco 63kg final.

Mitani used an arm drag to lock up Suzuki's right arm, then reached around and grabbed his chin and twisted him back and down to the mat for a quick 4.

Suzuki came out of the scramble with a front headlock, but Mitani worked his way up to lock up Suzuki's head and arm, then, putting his schoolboy judo experience to work, hit a hip throw for another 4 to end the match in 28 seconds.

Mitani was unknown when he entered Ikuei, where he worked hard and managed to make his way onto some collegiate podiums, culminating with his first and only national collegiate championship this year.

Mitani has never competed overseas and, although he is halfway to earning a trip to next year's World Championships, he will not be going. Mitani said the All-Japan was his final tournament, as he has already committed to joining the fire department in his home Hiroshima Prefecture after graduating.

Also putting a cap on their career was Ikuei teammate Hanano SAKURAI, the younger sister of Paris Olympic 57kg champion Tsugumi SAKURAI. Hanano, who took a bronze medal at 50kg, will take a job as an elementary school teacher back home in Kochi Prefecture.

Day 3 Results

Freestyle

74kg (15 entries)
GOLD -- Hikaru TAKADA df. Iori KOSHIBA, 5-3
BRONZE -- Shuri ITO df. Kojiro SHIGA by TF, 12-0, 3:38
BRONZE -- Daiju SUZUKI df. Ryota UCHIYAMA, 8-3

79kg (16 entries)
GOLD -- Ryonosuke KAMIYA df. Ryuki YOSHIDA, 4-4
BRONZE -- Subaru TAKAHARA df. Hirotaka ABE, 5-0
BRONZE --  Kirin KINOSHITA df. Natsura OKAZAWA, 8-5

86kg (8 entries)
GOLD -- Tatsuya SHIRAI df. Yudai TAKAHASHI, 3-0
BRONZE -- Sohsuke TAKATANI df. Masakiyo YOSHIDA by TF, 11-0, 1:19
BRONZE -- Fumiya IGARASHI df. Daisuke MASUDA by TF, 10-0, 1:17

Greco-Roman

55kg (18 entries)
GOLD -- Yuhei YAMAGIWA df. Kenta OGUSU by TF, 9-0, 3:29
BRONZE -- Mizuki ARAKI df. Soken MASUDA, 9-5
BRONZE -- Ryuma KAWANO df. Taiga ONISHI, 10-3

63kg (20 entries)
GOLD -- Godai MITANI df. Ayata SUZUKI by TF, 8-0,: 28
BRONZE -- Komei SAWADA df. Kazuki YABE, 1-1
BRONZE -- Manato NAKAMURA df. Taishi NARIKUNI by TF, 8-0, :59

130kg (15 entries)
GOLD -- Yuta NARA df. Shion OBATA, 3-1
BRONZE -- Sota OKUMURA df. Koei YAMADA, 5-1
BRONZE -- Ayumu IWASAWA df. Naoto YAMAGUCHI, 7-1

Women's Wrestling

50kg (12 entries)
GOLD -- Remina YOSHIMOTO df. Umi ITO, 3-2
BRONZE -- Hanano SAKURAI df. Rinka OGAWA, 4-0
BRONZE -- Miyu NAKAMURA df. Mayo OTA, 7-0

59kg (12 entries)
GOLD -- Sakura ONISHI df. Sena NAGAMOTO by Fall, 4:50 (6-6)
BRONZE -- Yui SAKANO df. Sae NOGUCHI, 8-3
BRONZE -- Himeka TOKUHARA df. Minori ASANO by TF, 10-0, 1:41

76kg (6 entries)
GOLD -- Nodoka YAMAMOTO df. Yasuha MATSUYUKI by TF, 10-0, :56
BRONZE -- Mizuki NAGASHIMA df. Miku OTSUNA, 4-1