#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleZagreb

Olympic champ Saravi reclaims world title in stacked 97kg division

Sunday, September 21, 2025 - 00:52 By Ken Marantz

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ZAGREB, Croatia (September 19) -- Mohammadhadi SARAVI (IRI) ended a four-year wait to regain the title of world champion. He had his share of triumphs in the meantime -- a gold at the Paris Olympics, to say the least -- just not on this stage.

Saravi ended the drought by scoring an early takedown and going on to defeat Artur SARGSIAN (UWW) 3-1 in the 97kg final at the World Championships in
Zagreb on Saturday night, when three Greco titles were decided.

"In my opinion, this tournament wasn’t easy at all; it was one of the most exciting and diverse competitions I’ve ever been part of," Saravi said. "There were new opponents, and some wrestlers reached the finals and repechage rounds that I honestly hadn’t expected. The level was much higher than I thought it would be."

In other finals, Aidos SULTANGALI (KAZ) gave Kazakhstan its first Greco world champion since 1999 with a quick victory at 60kg, while Ulvu GANIZADE (AZE) defeated Ibrahim GHANEM (FRA) in a headache-inducing clash at 72kg that was a repeat of the 2024 world final.

Mohammadhadi SARAVI (IRI)Mohammadhadi SARAVI (IRI) scores a takedown on Artur SARGASIAN (UWW) in the 97kg final. (Photo: United World Wrestling / Kadir Caliskan)

After winning the world gold in Oslo in 2021, Saravi had to settle for bronze medals at the 2022 and 2023 worlds in Belgrade, falling in the semifinals both times.

But he righted the ship for the Paris Olympics, where he defeated long-time rival Artur ALEKSANYAN (ARM) in the final to add the gold to the Olympic bronze he won at Tokyo in 2021. And from 2023 to this year, he three-peated as Asian champion.

In Zagreb, while Aleksanyan and Gabriel ROSILLO (CUB), who defeated Saravi in the 2023 world semifinals, fell by the wayside, Saravi marched into the final without pomp or drama, winning his matches by such scores as 4-0, 1-1 and 3-1.

"In this weight class, the champions are among the greats of wrestling: Artur Aleksanyan, the Cuban Rosillo, and of course, my final opponent, Artur Sargsian, who is a very well-known and skillful wrestler," Saravi said. "But with my preparation, I was able to execute my plans and win."

His meeting with Sargsian in the final was a rematch of their first-round match at the 2021 World Championships, which Saravi won 6-4 en route to his first world gold. Sargsian took a bronze.

On Saturday, the 27-year-old Saravi drew early blood when he used an arm drag to get behind and force Sargsian down at the edge for a 2-0 lead. He made it 3-0 with a passivity point, but was unable to turn Sargsian from par terre.

That left the door open for Sargsian, the winner of the Zagreb Ranking Series event in the same arena in February, when he was put in par terre in the second period. But he also could not budge the Iranian, who then ran out the clock for the win.

"As we had planned with my coaches, even though some of my expected rivals didn’t make it to the later rounds, with the analysis we had done we were able to plan well and make it to the final," Saravi said.

"I had wrestled [Sargsian] twice before, and with the strategies we had, I managed to beat him. Thankfully, this time, too, I was able to execute my plans perfectly on
the mat and win the match."

Saravi reflected on coming up short at the two previous World Championships.

"I think in the two World Championships where I won bronze, I had some technical weaknesses," Saravi said. "I was able to fix those before the Olympics and
keep that level through this year’s worlds.

"I hope I can keep improving for the upcoming tournaments and continue winning big medals."

Aidos SULTANGALI (KAZ)Aidos SULTANGALI (KAZ) scores a four-pointer on Alisher GANIEV (UZB) in the 60kg final. (Photo: United World Wrestling / Jake Kirkman)

At 60kg, Sultangali, who won two world bronze medals over the five-year span between 2018 and 2022, snared his first gold with a masterful 9-0 win over Asian silver medalist Alisher GANIEV (UZB).

"Today is a historic day for our country because the last gold medal for Kazakhstan came in 1999, 26 years ago," said Sultangali, who also beat the reigning Asian
champion, Se Ung RI (PRK), in the quarterfinals. "I am happy that my country is happy."

Sultangali started the rout in the final by spinning behind for a takedown against Ganiev, then adding a roll for a 4-0 lead.

He used an arm drag to great effect to score two more takedowns to finish off the victory in 1:07. The Uzbekistan challenged the final move, but it failed, making the
final score 9-0.

"I didn’t plan to win the final match so easily and quickly," Sultangali said. "But it happened."

It was a much more fortuitous outcome for Sultangali than in their previous meeting at the Budapest Ranking Series event in July. Ganiev was leading that match 5-1 when Sultangali hit an arm throw, then continued to spin while clamping on the arm. That caused an injury to Ganiev's shoulder and got Sultangali automatically disqualified.

The 72kg final evolved into a messy affair when Ganizade was head-butted by Ghanem in the second period, a painful clash that not only drew blood, but induced a 2-point penalty that would be instrumental in the Ganizade's 4-2 victory.

The Egyptian-born Ghanem received the first passivity point in the first period, but could not score. In the second period, Ganizade was put on top in par terre, but he missed on an attempted throw, then was low on a second attempt at the edge.

The Azerbaijan side challenged the call on the second throw, but it was deemed "not a total lift," giving Ghanem a point for a 2-1 lead.

Had Ghanem just rode out the rest of the match, the gold would have been his. Instead, with :42 left, he rammed Ganizade's head, sending Ganizade sprawling to the mat in pain with blood spurting from the cut. The 2-point penalty gave him a 3-2 lead.

As if to add insult to injury, at the restart Ghanem flopped backwards, allegedly from a head to the chin from Ganizade. He challenged, but the match chairman was having none of his shenanigans, saying there was no contact and nixing the challenge to put Ganizade up 4-2.

"The competition was very tough," said Ganizade, a four-time European medalist. "Even though it was difficult, we had prepared a lot for this event and had attended many training camps. Because of the effort I put in, I believed I could become the champion at this competition -- and that is how I became champion."

It was Ganizade's third straight win in four career meetings with Ghanem, who won the world title in 2023. Previous to last year's 3-2 win in the world final, Ganizade pulled out a close 7-7 victory in the final at the 2023 European Championships.

In their first meeting, Ghanem came out on top, winning 2-1 in the first round of the Individual World Cup in 2020, a tournament set up during the pandemic.

"I have now become world champion for the second time," Ganizade said. "I also hope that after this, I will become world champion a third time and make our nation and people proud. For that reason, I will do my best."

As for what lies ahead, he said, "I’m not thinking about anything else yet. I plan to go rest first. After resting, I’ll decide what comes next."

Se Ung RI (PRK)Se Ung RI (PRK) won a bronze medal at the 60kg weight class. (Photo: United World Wrestling / Jake Kirkman)

Ri earns 1st Greco medal since 2015 for DPR Korea

In the bronze-medal matches, Paris Olympic bronze medalist Se Ung RI (PRK) gave the DPR Korea its first world Greco medal since 2015 and fourth overall with a victory by fall at 60kg over Amiran SHAVADZE (GEO).

Ri scored a takedown and 2-point throw for a 4-0 lead, then got in deep on a bear hug. When Shavadze tried to counter by lifting up and back, Ri just pressed forward and drove Shavadze to his back for a 4-pointer that would have ended the match anyway by technical superiority. The end came at 2:11 and the scenario was confirmed on challenge.

The other 60kg bronze went to Hrachya POGHOSYAN (ARM), a two-time world U23 bronze medalist who outlasted Georgij TIBILOV (SRB), winning 1-1 by earning the first of the two passivity points awarded in the match.

Both 72kg bronze-medal matches came to early and similar conclusions, with two-time Asian medalist Abdullo ALIEV (UZB) and reigning Asian champion Danial SOHRABI (IRI) both cruising to 8-0 victories for their first senior world medals.

Aliev defeated Yeonghun NOH (KOR), with the decisive points coming from an odd twist in a challenge following a 4-point throw by Aliev.

After scoring an early stepout, Aliev launched his 4-point throw from par terre. The Korean side issued a challenge, which it won -- except that the change was a 2-point leg foul against Noh, which made it an 8-point difference and ended the match at 1:40.

Sohrabi went the more traditional route in defeating Merey MAULITKANOV (KAZ). The Iranian scored only a stepout on a throw attempt while in par terre, but rebounded to put on a six-point spree, finishing with a gut wrench to win in 2:51.

The 97kg bronze-medal matches proved to be wild affairs, with one having the rare occurrence of a fall being nullified on challenge, while the other had a fall confirmed.

Murad AHMADIYEV (AZE) came out on top in a 5-5 decision over Alex SZOKE (HUN) in which the Azeri thought he had reversed to a fall, but was instead flagged for a foul that kept the bout going.

Ahmadiyev started the match with a 4-point arm throw, then stepped over to keep Szoke on his back and nearly secure a fall. The Hungarian side challenged, it was denied and Ahmadiyev led 5-0 going into the second period.

Szoke put the pressure on and gained an activity point, then executed a roll from par terre. But as he tried another, Ahmadiyev suddenly turned to face him and knocked him backward to the mat.

The referee called a fall, but on challenge, a leg foul was detected and Szoke was awarded a 2-point penalty that tied the score, but left him trailing on criteria. Due to the caution, Szoke got another chance at par terre, but couldn't turn Ahmadiyev.

Kiryl MASKEVICH (UWW) saw his fall of Giorgi MELIA (GEO) in the other 97kg bronze-medal match held up after, like Ahmadiyev, he used a stepover to get Melia onto his back.

Melia was on top in passivity, but when he attempted a roll, Maskevich stepped over to put him into a danger position. Melia temporarily spun out, but Maskevich reeled him back in and secured the fall in 1:54. The action was all upheld on challenge.

Day 8 Results

Greco-Roman

60kg (25 entries)
GOLD: Aidos SULTANGALI (KAZ) df. Alisher GANIEV (UZB) by TF, 9-0, 1:07

BRONZE: Se Ung RI (PRK) df. Amiran SHAVADZE (GEO) by Fall, 2:11 (9-0)
BRONZE: Hrachya POGHOSYAN (ARM) df. Georgij TIBILOV (SRB), 1-1

63kg (26 entries)
SEMIFINAL: Hanjae CHUNG (KOR) df. Mohammad KESHTKAR (IRI), 5-3
SEMIFINAL: Aytjan KHALMAKHANOV (UZB) df. Vitalie ERIOMENCO (MDA) by TF, 8-0, :36

67kg (34 entries)
SEMIFINAL: Saeid ESMAEILI (IRI) df. Daniial AGAEV (UWW) by TF, 10-0, 1:44
SEMIFINAL: Hasrat JAFAROV (AZE) df. Razzak BEISHEKEEV (KGZ), 3-1

72kg (30 entries)
GOLD: Ulvu GANIZADE (AZE) df. Ibrahim GHANEM (FRA), 4-2

BRONZE: Abdullo ALIEV (UZB) df. Yeonghun NOH (KOR) by TF, 8-0, 1:40
BRONZE: Danial SOHRABI (IRI) df. Merey MAULITKANOV (KAZ) by TF, 8-0, 2:50

87kg (30 entries)
SEMIFINAL: Alireza MOHAMADI (IRI) df. David LOSONCZI (HUN), 6-3
SEMIFINAL: Aleksandr KOMAROV (SRB) df. Milad ALIRZAEV (UWW), 1-1

97kg (29 entries)
GOLD: Mohammadhadi SARAVI (IRI) df. Artur SARGSIAN (UWW), 3-1

BRONZE: Kiryl MASKEVICH (UWW) df. Giorgi MELIA (GEO) by Fall, 1:54 (5-1)
BRONZE: Murad AHMADIYEV (AZE) df. Alex SZOKE (HUN), 5-5