#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleAmman

Asian Championships 2025 Freestyle Day 5 Blog

Saturday, March 29, 2025 - 07:58 By Ken Marantz & Vinay Siwach

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AMMAN, Jordan (March 29) -- Greco-Roman and Women's Wrestling past us, the Asian Championships moves to Freestyle. The wrestlers in 57kg, 65kg, 70kg, 79kg and 97kg are in action. The big news is that Olympic champion Akhmed TAZHUDINOV (BRN), who was making a comeback after his shoulder surgery, has decided to skip the tournament as his "shoulder is not ready" yet.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 RESULTS

97kg gold medal bout: Rizabek AITMUKHAN (KAZ) vs. Arash YOSHIDA (JPN)

14:35: Mobin AZIMI (IRI) cannot get that last-second win over Rizabek AITMUKHAN (KAZ) this time! In the 97kg semifinals at the Asian Championships Aitmukhan beats Azimi 2-0 and avenges his world U20 loss from 2023. Aitmukhan scores a stepout to lead 1-0 early in the bout and Azimi is hit with a passivity in the second period. Down 2-0, Azimi gets on Aitmukhan's legs but the Kazakh manages to scramble out of the hold and hold his 2-0 lead for the win.

In 2023, Azimi had defeated Aitmukhan in the 92kg final to win gold at the world U20 Championships, incidentally in Amman.

14:33: Two years after winning the 92kg title, rising young star Arash YOSHIDA (JPN) will go for gold at 97kg after grinding down Awusayiman HABILA (CHN) in a 11-2 victory. Yoshida shows his power from the get-go, opening with a quick stepout. He gets behind for a takedown, with a penalty point added when Habila won't release the wrist. Habila comes back with a takedown, but Yoshida replies with a stepout for a 5-2 lead at the break. The second period is all Yoshida, who presses his way to three uncontested takedowns.   

70kg gold medal bout: Ernazar AKMATALIEV (KGZ) vs. Viktor RASSADIN (TJK)

14:23: Tulga TUMUR OCHIR (MGL) seems to get hit with a double punch in his 70kg semifinal with Viktor RASSADIN (TJK). leading 1-0 in the second period, he had just had a stepout taken away on challenge when he is the one who gets put on the activity clock. That activity point puts Rassadin ahead 1-1 on last-point criteria. With time running out, Tumur Ochir desperately fights for the go-ahead points, which leads to a stepout point for Rassadin. A challenge after time expires gives Rassadin another point and he advances 3-1.

14:23: Ernazar AKMATALIEV (KGZ) is back in the Asian Championships final. He beats returning silver medalist Yoshinosuke AOYAGI (JPN) 8-8 in a thrilling 70kg semifinal. Aoyagi hit a four on the edge to lead 5-1 and then added a stepout to make it 6-1. But Akmataliev with a over-under hold and throws Aoyagi for four to cut the lead to 6-5. An arm throw which is scored two for Akmataliev and he leads 7-6. Japan challenge hte call but it is confrimed two, making it 8-6 for Akmataliev with 35 seconds remaining. Aoyagi with a stepout with 4 seconds on the clock. A caution is also added but Akmataliev leads 8-8 on criteria and he hangs on!

79kg gold medal bout: Mahdi YOUSEFI (IRI) vs Khidir SAIPUDINOV (BRN)

14:10: Mahdi YOUSEFI (IRI) rallies to defeat Magomet EVLOEV (TJK) 8-5 and advance to the 79kg final. Evloev, attempting to become just the second Asian champion in Tajikistan history, starts off with a takedown in the first period and a 2-0 lead. In the second period, Yousefi gets behind Evloev while they are still on their feet, but when the Iranian tries a gut wrench, Evloev steps over for a 2-point exposure. Yousefi continues the sequence with an exposure and stepout to cut the gap to 4-3. Then things get interesting. Yousefi again gets behind, but this time scores a 4-point takedown before Evloev reverses, making it 7-5 for Yousefi. He adds a stepout for his final point.

14:07: Khidir SAIPUDINOV (BRN) with three takedowns in the second period against Suldkhuu OLONBAYAR (MGL) to enter the final at 79kg. Saipudinov really got going in the second period after being down 1-0 at the break.

65kg gold medal bout: Tsogbadrakh TSEVEENSUREN (MGL) vs Kaisei TANABE (JPN)

13:58: Kaisei TANABE (JPN) ensures himself of his first major medal since winning a world cadet (U17) bronze eight years ago. He shows remarkable speed and power on both offense and defense in putting away Abbas EBRAHIMZADEH (IRI) 13-1 at 65kg. Tanabe spins behind for a takedown, then goes into the lace lock and, bang, two rolls and he's up 6-0. He gets in on a single, then fights off a standing counter-lift at the edge to gain a stepout. When Ebrahimzadeh tries to counter another takedown attempt, Tanabe steps over for a 2-point exposure. In an ensuing scramble, the Iranian gains a reversal, but Tanabe scores a 4-pointer, sorted out on challenge, to end the match early.

13:57: Tsogbadrakh TSEVEENSUREN (MGL) confirms his first Asian medal as he walks into the 65kg final after a solid 5-2 win over Taiyrbek ZHUMASHBEK UULU (KGZ) in the semifinal. He led 1-0 at the break and then extended it to 5-0. A takedown at the end for Zhumashbek Uulu but Tseveensuren gets it done.

57kg gold medal bout: Milad VALIZADEH (IRI) vs. Chong Song HAN (PRK)

13:45: Milad VALIZADEH (IRI) hangs on for the win and enter the 57kg final! A takedown and stepout was enough for the Iranian to beat Rakhat KALZHAN (KAZ) and confirm Iran's first medal in this weight class at the Asian Championships in four years. Alireza SARLAK (IRI) win silver in 2021 and since then Iran has drawn a blank at this weight.

13:45: Chong Song HAN (PRK) falls behind 4-0 against Munkh BATKHUYAG (MGL) in the second period of their 65kg semifinal, but then he goes to work. He scores 2 with a reverse leg and wrist lock, but Batkhuyag manages a 2-point exposure on defense to restore the 4-point gap. No matter. Han reverses, then reels off three gut wrenches to notch a 9-6 victory.

13:30: In the final match of the session, Taiyrbek ZHUMASHBEK UULU (KGZ) keeps alive his hopes of a third straight Asian title and first at 65gk  with a 2-0 victory over Alibeg ALIBEGOV (BRN), with both of his points coming on the activity clock.

13:24: Returning silver medalist Rizabek AITMUKHAN (KAZ) was slow to start off but he gets in the grove and scores a 13-0 win over Shatlyk HEMELYAYEV (TKM) and set up a 97kg semifinal against Mobin AZIMI (IRI), a rematch of the U20 World Championships final from 2023, that incidentally was in Amman.

13:22: Tsogbadrakh TSEVEENSUREN (MGL) muscles Nursultan SADYK (KAZ) over for a 4-point takedown, then reels off two high-thigh lock rolls to go ahead 8-0 in their 65kg quarterfinal. Sadyk sparks to life in the second period with a nice out-the-backdoor takedown. But with time running out, it is Tseveensuren who traps Sadyk's leg and gains a reverse headlock, then presses forward for a fall at 5:34.

13:13: Awusayiman HABILA (CHN) walks away with a 2-1 victory over Gankhuyag GANBAATAR (MGL) in a 97kg quarterfinal in which no technical points were scored. Ganbaatar gets an activity point in the first period, and Habila gets one in the second. Losing on criteria, Ganbaatar launches a last-ditch attack and forces out Habila, but it is not in time. The Mongolian side challenges, but is not upheld.  

13:10: Abbas EBRAHIMZADEH (IRI) with a driving takedown right to a gut wrench, and he's into the 65kg semifinals with an 10-0 win over Baowen WEI (CHN).

13:10: Magomet EVLOEV (TJK) scored two takedoans to lead 4-0 against CHANDERMOHAN (IND). But the Indian gets a takedown after a scramble to cut it to 4-2 at the break in the 79kg quarterfinals. Chandermohan begins the second period with a double-leg for takedown and adds a lace to lead 6-4. Evloev with a cradle and fall in a stunning turn of events.

13:05: Viktor RASSADIN (TJK) gets a takedown and two stepouts against Sina KHALILI (IRI) who scores only one takedown. Rassadin's 4-2 lead with a 1:30 remaining on the clock extended when Khalili steps out again. Khalili struggling to keep up with conditioning. Rassadin uses that and scores a takedown and two lace turns to lead 11-2 and win the 70kg quarterfinal.

13:04: Mahdi YOUSEFI (IRI) takes a 3-0 lead into the second period, falls behind when Daulet YERGESH (KAZ) scores a 4-pointer, but turns on the jets and scores two takedowns and a gut wrench for an 11-4 victory and a spot in the 79kg semifinals. 

13:02: Kaisei TANABE (JPN) advances to the 65kg semifinals when he builds up a 9-0 lead late in the first period, but SUJEET (IND) suffers a knee injury during a rolling sequence and is unable to continue.

12:56: Arash YOSHIDA (JPN), using that underhook that he learned from his Iranian father, gets two early takedowns against Kanybek ABDULKHAIROV (KGZ) in their 97kg quarterfinal. The two trade stepouts before the break as Yoshida, the 2023 champion at 92kg, leads 5-1. Yoshida gets a double-leg takedown, then spins behind for another takedown before emulating the lightweights with a lace-lock roll to finish off an 11-1 win. 

12:52: Suldkhuu OLONBAYAR (MGL) is into the 79kg semifinals with a 4-0 win over Ryunosuke KAMIYA (JPN). A stepout and takedown in the first period and another stepout in the second does the trick for the Mongolian.

12:49: Mohammadmobin AZIMI (IRI) accepts the victory by forfeit at 97kg over world and Olympic champion Akhmed TAZHUDINOV (BRN), who opted to pull out of the competition due to injury. 

12:45: Returning silver medalist Yoshinosuke AOYAGI (JPN) controls the bout against Mohammed KAREEM (IRQ) and takes his own time to win 7-0 and advance to the semifinal at 70kg.

12:41: Ernazar AKMATALIEV (KGZ) scores three takedowns in the second period and he's into the 70kg semifinals with a 7-1 win over Begijon KULDASHEV (UZB).

12:40: Another match decided at the buzzer! Arsalan BUDAZHAPOV (KGZ) had scored a double-leg takedown with :18 left to take back the lead, when Khidir SAIPUDINOV (BRN) hits a front chest-wrap roll with one tick left on the clock for a 6-6 win on big-point criteria to advance to the 79kg semifinals. Budazhapov seemed to be cruising to the victory on the back of an activity point and takedown in the first period when SaipudInov scored a 4-pointer to go ahead.

12:35: Munkh Erdene BATKHUYAG (MGL) upsets Almaz SMANBEKOV (KGZ) 8-8 in the 57kg quarterfinals.

12:31: Chong Song HAN (PRK) gets three gut wrenches after a reversal, then heads off a comeback from Rin SAKAMOTO (JPN) to advance to the 57kg semifinals with a 12-6 win. With Han leading 9-2 in the second period, Sakamoto scores a takedown and a lace-lock roll, but Han puts the match away with a takedown with :22 left. 

12:30: Tulga TUMUR OCHIR (MGL) is into the 70kg semifinals with a 10-0 win over Tao WEI (CHN). Tumur Ochir starts out with a takedown and two gut wrenches in the first period. In the second, he scores a takedown, then uses a high-thigh lock roll to end the match at 4:32. 

12:20: Two-time Asian medalist Rakhat KALZHAN (KAZ) showed why no lead is safe until the final buzzer sounds when he pulls off a last-second 5-3 victory over Paris Olympic bronze medalist Gulomjon ABDULLAEV (UZ) at 57kg. Abdullaev seems on his way to 3-1 win when Kalzhan scores with a counter that, upon challenge, is ruled as a 4-pointer.

12:09: World 61kg bronze medalist Tsogbadrakh TSEVEENSUREN (MGL) comes away with a 2-2 win on last-point criteria in his 65kg quarterfinal when Asian Games bronze medalist Kwang Jin KIM (PRK) just can't beat the activity clock while trying to score what could have been a winning takedown but ended up becoming a stepout.

12:07: Zagreb Ranking Series champion Abbas EBRAHIMZADEH (IRI) seems to hurt his back after scoring a takedown-gut wrench combination against Gurbanmuhammet CHARYYEV  (TKM) to go ahead 5-0 in their 65kg quarterfinal. But he looks fine lifting Charyyev high into the air to finish off a single-leg for a 7-0 lead at the break. Ebrahimzadeh gets a 2-point exposure on a counter lift, then finishes the match with a takedown for a 11-0 win.

12:05: Taiyrbek ZHUMASHBEK UULU (KGZ) goes out and gut wrenches Divoshan CHARLES FERNANDO (SRI) for a 10-0 win at 65kg.

11:58: World U20 champion Mobin AZIMI (IRI) makes no mistakes in his 97kg bout against Jointy KUMAR (IND) and wins 10-0 and advance to the quarterfinals.

11:57: Kaisei TANABE (JPN), whose father and coach was an Olympic medalist, is limited to stepouts before scoring a takedown with a minute to go, then adding a late stepout, to secure a 6-0 victory over Umidjon JALOLOV (UZB) at 65kg.

11:51: World U23 champion Mahdi YOUSEFI (IRI) starts slow in his opening match at 79kg, giving up two stepouts to Kakamyrat ASHYROV (TKM), but then comes to life with takedown-gut wrench combinations that give him a 12-2 win just as the first period ends.

11:48: In the biggest match of the morning session, former world U23 champions compete as Ernazar AKMATALIEV (KGZ) takes on Nachyn KUULAR (KAZ). Akmataliev leads 1-0 after Kuular is put on the activity clock. But Kuular gets a over-under hold and throws Akmataliev for four to lead 4-1 at the break. Akmataliev starts the second period with a stepout to cut the lead to 4-2. Another stepout for Akmataliev and then he blocks a Kuular throw for two and turns to lead 7-4. Kazakhstan challenge the first throw as slip. It actually wins the challenge and Kuular is back to 4-3 lead with 1:36 remaining on the clock. Akmataliev with a stepout to make it 4-4 but Kuular leads on criteria. Akmataliev and Kuular both in danger zone and both go out of bounds. Not scored but Kyrgyzstan challenge and it seems Kuular's head went out first. One point for Akmataliev on review and he leads 5-4 with 15 seconds remaining. He defends his leads and wins 5-4 at 70kg. 

11:44: Russian-born and 2022 world bronze medalist Arsalan BUDAZHAPOV (KGZ), nursing a 1-0 lead in his opening match at 79kg, gets put on the clock in the second period against world U23 silver medalist Feng LU (CHN) and immediately scores a takedown and 2-point exposure. Lu reverses for 1, and Budazhapov takes a timeout for an apparent knee injury. That seems to energize Lu, who spins behind for a takedown, then adds a gut wrench to go ahead 5-5 on criteria. With :08 left, Budazhapov unleashes a blast double-leg takedown that gives him a 7-5 victory.

11:37: Returning 97kg silver medalist Rizabek AITMUKHAN (KAZ) tosses Muhamad RUDIANSYAH (INA) like a rag doll for a 4-point takedown en route to quick 10-0 win.

11:34: Two-time Olympian and former world bronze medalist Tulga TUMUR OCHIR (MGL), the silver medalist a year ago at 65kg, has moved up to 70kg, and he gets started with a 8-0 victory over Vishal KALIRAMANA (IND). Tumur Ochir with a takedown in the first period, then adds an activity point, stepout and spin-behind takedown in the second.

11:27: The home team is dealt another setback when Erzo ISAKOV (JOR) is able to fend off the attacks of Ryunosuke KAMIYA (JPN) at 79kg, but does little in the way of offense and gives away two activity points. That's all the scoring until Kamiya picks up a takedown with :02 left to secure a 4-0 win.

11:22: OSU recruit Rin SAKAMOTO (JPN), wearing the headgear, falls behind 1-1 on criteria against Aiaal BELOLYUBSKII (TJK) who has defended well against everything Sakamoto has thrown at him. But it falls apart after Sakamoto, who is in a tripod defense, hits a cut back and then scores two more points for exposure. Leg lace to finish with an 11-1 win. You read about Sakamoto and OSU here

11:18: Russian-born Viktor RASSADIN (TJK), the silver medalist last year at 74kg, starts his bid for the 70kg gold with an 11-0 win over local favorite Zaid MESLAH (JOR) in just under two minutes.

11:15: Chongsong HAN (PRK), the 2023 Asian Games silver medalist at 57kg who failed twice to qualify for the Paris Olympics, opens with an 11-0 win over Abidin ZAINAL (INA).

11:14: Muqibullah NEZAMI (AFG), Afghanistan's lone entrant in any of the styles in Amman, finds himself in a 6-0 hole in his 57kg match with 2023 world U23 bronze medalist Munkh Erdene BATKHUYAG (MGL), giving up a stepout plus fleeing point, and 4-point takedown. But Nezami responds with a takedown to make it 6-2 at the break. In the second period, Batkhuyag grabs a takedown and immediately goes to a gut wrench, then adds a 2-point tilt for a 12-2 win at 3:45.

11:14: 2023 Asian silver medalist explodes after the takedown against world U23 champion CHIRAG (IND) and scores four gut-wrenches to win 10-0 at 57kg.

11:11: Husein ALBEHADILALBORS (IRQ) starts with a quick 4 points against Tirana Ranking Series bronze medalist Weiyu LI (CHN)  and goes on to an 11-3 victory at 57kg.

11:10: Rakhat KALZHAN (KAZ) with two back-to-back four-pointers against Jaeyong AN (KOR) for an 8-0 lead in their opening bout at 57kg. Kalzhan scores a stepout just before the break to extend it to 9-0. A stepout early in the second period and Kalzhan wins 10-0.

11:07: Only a scoreboard malfunction can slow down Milad VALIZADEH (IRI) who, competing in just his third senior-level tournament, starts what Iran hopes is a productive day with a 10-0 win over Gayan EKANAYAKA (SRI) at 57kg.