‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September).

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content.

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase.

This observation has formed the basis for UWW’s digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling.

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences.

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers.

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling.

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets.

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation.

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleAmman

Olympic champs prevail as Iran bounces back with 4 golds

Wednesday, March 26, 2025 - 19:27 By Ken Marantz

AMMAN, Jordan (March 26) -- With its two Olympic champions in action, it was a pretty sure thing that Iran would do better than its disappointing showing the previous day in Greco-Roman at the Asian Championships.

The wrestling powerhouse sure did, rebounding all the way to the top of four medal podiums. Paris Olympic gold medalists Mohammadhadi SARAVI (IRI) and Saeid ESMAEILI (IRI) defended their Asian titles in leading a quartet of Iranians who captured titles on Wednesday in Amman, a day after Iran came away with just a single gold.

Danial SOHRABI (IRI) and Mohammad NAGHOUSI (IRI) also emerged victorious as Iran stormed to the team title with 201 points, well ahead of the 168 chalked up by second-place Uzbekistan, which claimed three golds on the opening day Tuesday -- all in head-to-head clashes with Iranian opponents. Japan finished third with 131 points.

Olympic bronze medalist Se Ung RI (PRK) won the other gold on offer on Wednesday with a victory at 60kg after taking silvers in 2018 and 2019.

Mohammadhadi SARAVI (IRI) wrestles Yuri NAKAZATO (JPN) in the 97kg final. (Photo: United World Wrestling / Kadir Caliskan)

Saravi, competing for the first time since Paris, showed again why he has been the dominant force at Greco 97kg in recent years when he easily outclassed 2023 world U23 bronze medalist Yuri NAKAZATO (JPN) 8-0 in the final.

"This is my first official appearance after the Olympic Games," Saravi said. "Thank God I was able to put on a good performance and win the gold medal."

Put in par terre, Saravi scored a roll against the gutsy but outmanned Nakazato, then added an arm drag takedown for a 5-0 lead. Just seconds into the second period, Saravi got behind for a takedown during a scramble that landed him out of bounds.

The Japanese side took a risk and challenged the call, even though losing it would give Saravi the winning point. That's just what happened, and Saravi was champion at 3:08 with his third technical fall in three matches without conceding a point.

"After the Olympics, I suffered a knee injury, but thankfully, I’m in much better condition now," Saravi said. "Over the past two or three months, I’ve been able to train at the camp under the supervision of the national team and I’ve reached a decent level of readiness and felt good.

"I hope to reach full readiness by the World Championships and deliver a strong performance there to achieve the best possible result."

The 27-year-old Saravi, who also won a bronze medal at the 2021 Tokyo Olympics, has not lost since falling 3-0 to Gabriel ROSSILO (CUB) in the semifinals of the 2023 World Championships.

Perhaps more impressively, he has finished in the top-three in every competition he has entered since the 2019 worlds, a streak of 18 tournaments that includes a world gold in 2021 and Asian gold in 2020.

Saravi said he looks forward to renewing his rivalry with four-time Olympic medalist Artur ALEKSANYAN (ARM), whom he defeated in the final in Paris.

"Artur Aleksanyan is a great wrestler and someone I have a lot of respect for," Saravi said. "I see it as motivation for myself to face him several times in the coming years.

"I hope Aleksanyan can achieve the best results in the European Championships, and that we can put on a great match together at the World Championships so that the fans can enjoy it."

Saied ESMAEILI (IRI) sets up to throw Razzak BEISHEKEEV (KGZ) during the 67kg final. (Photo: United World Wrestling / Kostadin Andonov)

Earlier, Esmaeili, also making his first appearance since the Olympics, had to work a bit harder than Saravi to prevail 3-0 in the 67kg final over world U23 champion Razzak BEISHEKEEV (KGZ), a repeat of the outcome of last year's final.

"This edition of the Asian Championships had a high level of competition, with renowned wrestlers from Japan, Uzbekistan, and Kyrgyzstan," Esmaeili said. "The Kyrgyz wrestler was the world U23 champion and a strong competitor. The Japanese wrestler was the Asian Games champion and showed a high level of performance."

Esmaeili got a 2-point throw from par terre in the first period, then held his ground to avoid giving up a passivity point in a scoreless second to relegate Beishekeev to the silver medal again.

"In the final, I fought for those six minutes, but my opponent wasn’t really there to wrestle with me," Esmaeili said. "I attacked him during those six minutes, and in the second period, he kept stopping the match to catch his breath. Honestly, the final was the toughest match."

Esmaeili said he had to make the tough transition that comes with the notoriety of becoming an Olympic champion.

"After becoming an Olympic champion, people expect a lot from me, and because of the matches I’ve had, their expectations have increased," he said. "Every competition we enter is more stressful than before because people say, 'He’s an Olympic champion, so he has to perform well.'

"That’s why we have to be careful not to lose. The pressure of competition has become much heavier for us since the Olympics."

The loss was Beishekeev's first since last year's final in Bishkek, after which he won titles at the 2024 World U23 Championships and at this year's Tirana Ranking Series tournament. He also has bronze medals from both the Asian Games and Asian Championships in 2023.

Danial SOHRABI (IRI) celebrates after winning the 72kg final against Abdullo ALIEV (UZB) at the Asian Championships. (Photo: United World Wrestling / Kostadin Andonov)

At 72kg, Sohrabi completed a dominant run to the title by putting away 2024 bronze medalist Abdullo ALIEV (UZB) 8-0 in the final for his fourth technical fall in four matches -- all without giving up a point.

Sohrabi, the 2023 world U23 champion, took advantage of the first shot at par terre by scoring consecutive rolls for a 5-0 lead, added a stepout, then finished the match with a takedown at 2:38.

Mohammad NAGHOUSI (IRI) wrestles Omar SATAYEV (KAZ) in the 82kg final at the Asian Championships. (Photo: United World Wrestling / Kostadin Andonov)

World U23 champion Naghousi had his work cut out for him in forging a 3-1 victory over Omar SATAYEV (KAZ) in the 82kg final.

Naghousi used a body lock throw to score from par terre in the first period, then defended well from the bottom in the second period, avoiding giving up points on a rolling throw attempt by Satayev, whose silver marks his first senior-level medal.

Se Ung RI (PRK) celebrates after winning the gold medal at the 60kg weight class. (Photo: United World Wrestling / Kadir Caliskan)

At 60kg, Ri used his agility to step over and gain a 2-point exposure on a takedown attempt by world U23 champion Alisher GANIEV (UZB) in the second period, giving him a 6-4 win and his first victory in three trips to the Asian final.

"I trained really hard to make sure I would win first place here," Ri said. "In the match against the Uzbekistan athlete, since I was stronger overall, I tried my best to overpower him tactically and secure the gold medal."

Ri took the early lead with an arm drag takedown and gut wrench to go up 4-0, but Ganiev came back with a lateral drop for 2, then spun behind after stopping an arm throw to make it 4-4 with the criteria in his favor.

In the second period, Ganiev got in tight on a takedown attempt on the mat, but Ri stepped over the top to wrench Ganiev temporarily onto his back for the 2 that would give him the title.

Ri, who prevented Iran from having finalists in all five weight classes when he defeated Pouya NASERPOUR (IRI) 8-4 in the semifinals, said he prepared well for what he knew would be a tough competition in the Olympic weight class.

"The 60kg category is an Olympic category, that's why I studied all of the opponents carefully, watched a lot of match footage and worked hard to win," Ri said.

Shahin BADAGHIMOFRAD (QAT) edged Mukhammadkodir RASULOV (UZB) 6-5 in the 82kg bronze-medal bout. (Photo: United World Wrestling / Kadir Caliskan)

Qatar gains 2nd-ever Asian medal, with an Iranian tint

In the bronze-medal matches, Qatar picked up just its second-ever medal -- again thanks to the efforts of an import -- when Iranian-born Shahin BADAGHIMOFRAD (QAT) edged two-time bronze medalist Mukhammadkodir RASULOV (UZB) 6-5 at 82kg.

Badaghimofrad, who finished fifth for Iran at the 2023 Asian Championships and made his debut for Qatar earlier this year, had fallen behind 5-4 from a scramble that was started from a nice 4-point fireman's carry by Rasulov. But Badaghimofrad used an arm drag for a takedown to go ahead before the break, then held off Rasulov in a second period that saw no passivity points assessed.

Qatar's only previous medal was a silver won at freestyle 125kg by Georgian-born Giorgi SAKANDELIDZE (QAT) in 2018 in Bishkek. There have been a handful of fifth-place finishes by native Qataris.

In the other 82kg match, Boseong KANG (KOR) pulls a surprise with a 6-6 victory over dethroned defending champion Taizo YOSHIDA (JPN), using an effective arm throw to build a six-point lead before holding off a late charge from the Japanese teen.

At 60kg, Kaito INABA (JPN) added a bronze to the silver he won last year in Bishkek, defeating Iran's Naserpour 1-1 on last-point criteria in a match limited to passivity points.

With Inaba on top in the second period, Naserpour did an amazing job of preventing being thrown, but Inaba clinched the win when he wriggled out of a Naserpour arm spin late in the match.

The second bronze-medal match at 60kg was also decided on last point, as Ziyue XI (CHN) used a high-chest wrap to turn over Akyl SULAIMANOV (KGZ) from par terre and secure a 3-3 victory for the first major medal of his career.

Sulaimanov, who won an Asian U23 bronze here last year, converted a reverse body roll in his turn from par terre in the first period.

At 67kg, Man Gwang SON (PRK) scored a stepout with :43 second left, giving him the criteria advantage and a 2-2 victory over Nozimjon BOYKUZIEV (UZB). Boykuziev had gone ahead with a stepout during a throw in par terre to go up 2-1.

Katsuaki ENDO (JPN) won the 67kg bronze medal. (Photo: United World Wrestling / Kadir Caliskan)

Asian Games champion Katsuaki ENDO (JPN) hit a rolling 4-point throw from par terre in the first period and that was more than enough to defeat NEERAJ (IND) 5-0 in a battle between the 2022 bronze medalists. The loss denied Neeraj a third career Asian bronze.

In a bizarre finish at 72kg, Ji LENG (CHN) was on his way to a victory over Omar AL DARAGHMEH (JOR) when a misguided challenge from the Jordan side gave the Chinese the points he needed for an 11-3 technical fall.

Leng had a pair of stepouts and a takedown-roll combination in the second period to build up a 9-3 lead when Al Daraghmeh attempted a pancake that was stopped and originally scored as 2 for Leng. The call was overturned as a slipped throw, but Jordan challenged anyway -- and "won" the challenge because Al Daraghmeh was instead assessed a 2-point leg foul penalty which ended the match.

Issei HONNA (JPN) earned the other 72kg bronze for his first international medal, ripping off three rolls from par terre en route to a 10-0 victory over Begmyrat NOBATOV (TKM) in 2:13.

At 97kg, NITESH (IND), a two-time Asian U23 medalist, earned his first senior medal with a one-sided 9-0 victory over Amanberdi AGAMAMMEDOV (TKM). Nitesh scored three gut wrenches from par terre, then ended the match with an arm drag takedown with :04 left in the first period.

Youfang ZHANG (CHN) snatched the other 97kg bronze in impressive fashion, reversing Jewoo PARK (KOR) during a gut wrench and securing a fall at 2:00.

Day 2 Results

Greco-Roman

60kg (12 entries)
GOLD: Se Ung RI (PRK) df. Alisher GANIEV (UZB), 6-4

BRONZE: Kaito INABA (JPN) df. Pouya NASERPOUR (IRI), 1-1
BRONZE: Ziyue XI (CHN) df. Akyl SULAIMANOV (KGZ), 3-3

67kg (13 entries)
GOLD: Saeid ESMAEILI (IRI) df. Razzak BEISHEKEEV (KGZ), 3-0

BRONZE: Man Gwang SON (PRK) df. Nozimjon BOYKUZIEV (UZB), 2-2
BRONZE: Katsuaki ENDO (JPN) df. NEERAJ (IND), 5-0

72kg (14 entries)
GOLD: Danial SOHRABI (IRI) df. Abdullo ALIEV (UZB) by TF, 8-0, 2:38

BRONZE: Ji LENG (CHN) df. Omar AL DARAGHMEH (JOR) by TF, 11-3, 5:14
BRONZE: Issei HONNA (JPN) df. Begmyrat NOBATOV (TKM) by TF, 10-0, 2:13

82kg (11 entries)
GOLD: Mohammad NAGHOUSI (IRI) df. Omar SATAYEV (KAZ), 3-1

BRONZE: Boseong KANG (KOR) df. Taizo YOSHIDA (JPN), 6-6
BRONZE: Shahin BADAGHIMOFRAD (QAT) df. Mukhammadkodir RASULOV (UZB), 6-5

97kg (11 entries)
GOLD: Mohammadhadi SARAVI (IRI) df. Yuri NAKAZATO (JPN) by TF, 8-0, 3:08

BRONZE: NITESH (IND) df. Amanberdi AGAMAMMEDOV (TKM) by TF, 9-0, 2:56
BRONZE: Youfang ZHANG (CHN) df. Jewoo PARK (KOR) by Fall, 2:00 (3-3)

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

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Olympic champs prevail as Iran bounces back with 4 golds