#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleIstanbul

World Olympic Qualifier Women's Wrestling Bouts Set

Friday, May 10, 2024 - 07:16 By Ken Marantz & Vinay Siwach

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ISTANBUL, Turkiye (May 10) -- The World Olympic Qualifier enters day two with women's wrestling in six weight classes. 12 Paris Olympic spots are on offer in six weight classes by the end of the day. The repechage in Greco-Roman and bronze medal bouts will also happen today.

WATCH LIVE | LIVE MATCH ORDER

 

16:27: Anastasiya ZIMIANKOVA (AIN) closes the session with a 2-2 last-point victory over Francy RAEDELT (GER) at 76kg. Zimiankova is on the activity clock for a second time and just as it runs out to put her behind, she scores a stepout to take a 2-2 lead on criteria. We will see her later tonight in a clash with Catalina AXENTE (ROU).

16:17: Davaanasan ENKH AMAR (MGL) defeats Enrica RINALDI (ITA) 4-0 at 76kg to earn a clash with Yuliana YANEVA (BUL) in tonight's qualification match.

16:12: Nesrin BAS (TUR) thrills the home crowd by pulling off a nail-biting 4-4 victory over Johanna LINDBORG (SWE) at 62kg. A first-period takedown gives Bas a 2-1 lead going into the break, but Lindborg goes ahead with a takedown to open the second. Bas is not deterred and goes on the attack, getting in a on single and fighting out of Lindborg's fierce whizzer to complete the takedown to go up 4-3 with 1:02 to go. Lindborg gets a stepout with :03 left, but it's not enough and Bas screams out in delight. She will face Astrid MONTERO (VEN) for the ticket to Paris.

15:56: Alexandra ANGHEL (ROU) likes to go right to work off the whistle, and  Elma ZEIDLERE (LAT) will tell you better be ready. Anghel, who scored a 4-point takedown in the early seconds of the first period, comes storming out in the second with a driving takedown to the back and scores a fall over Zeidlere to advance to the qualification match at 68kg.

15:56: Asian Games bronze medalist Laylokhon SOBIROVA (UZB) snatches a victory from the jaws of defeat when she comes back from six points down to score a fall over Yaynelis SANZ (CUB) 57kg. Sanz looked to be well on her way to the qualification match when she opened with a 4-point takedown in the first period, then adds another takedown in the second. But when Sanz shoots for a double-leg, Sobirova hits a hard whizzer, pulls in the far arm and puts Sanz on her back. The outcome had seemed even more unlikely when Sobirova appeared to twist her right knee late in the first period and took a timeout for treatment.

15:47: Alina AKOBIIA (UKR) uses a combination of muscle and finesse to chalk up a 10-4 victory over home favorite Elvira KAMALOGLU (TUR) at 57kg and move one win away from Paris. Akobiia gains four points during a second-period scramble that begins with her counter to a seemingly sure takedown

15:45: Entertaining 68kg quarterfinal between Adela HANZLICKOVA (CZE) and NISHA (IND). Hanzlickova almost got the pin in the first period but Nisha managed to keep her one shoulder up. She scored two counters to take a 6-3 lead but Hanzlickova managed to hit a head lock which scored one as Nisha had stepout first. Hanzlickova challenges asking for four points but to no avail and Nisha will wrestle for a spot for the Paris Olympics.

15:30: Khulan BATKHUYAG (MGL) chalks up an impressive 6-1 victory over three-time Olympian Maria PREVOLARAKI (GRE) to make the qualification match at 53kg. Batkhuyag fights off a whizzer for a takedown, then scores a stepout with a fleeing point tacked on to lead 4-1 at the break. In the second period, Batkhuyag shucks Prevolaraki by for another takedown, then keeps the Greek from ever launching an effective attack. She will face Yetgil for the Olympic spot.

15:21: Zeynep YETGIL (TUR) scores all of her points in a quick span of the first period and moves one win away from an Olympic berth at 53kg by beating Jowita WRZESIEN (POL) 7-0. With Wrzesien on the activity clock, Yetgil spins behind for a takedown and immediately locks an arm, then adds a pair of rolls. 

15:20: Mariya STADNIK (AZE) is so brutal! She manages to throw Viyaleta CHYRYK (AIN) for a five in her 11-0 win in just under three minutes to win 11-0 at 50kg

15:10: Davaanasan ENKH AMAR (MGL), a double Asian bronze medalist at 72kg, handles the extra weight and two-time Olympian and world medalist Samar HAMZA (EGY) with a 6-1 win at 76kg. After receiving an activity point, Enkh Amar stops a lateral drop attempt for 2 to go up 3-0. In the second period, Enkh Amar gains a takedown at the edge, with an additional point for an unsuccessful challenge added on.

15:03: Mariana DRAGUTAN (MDA) advances to the qualification match at 53kg with a tough 9-7 victory over Shokhida AKHMEDOVA (UZB). Dragutan trails 4-2 going into the second period but goes ahead with a low-single takedown, a driving takedown to the back, and an exposure.

14:47: In perhaps a sign of a changing of the guard, Pauline LECARPENTIER (FRA) scores a takedown in each period and knocks off the venerable Epp MAE (EST) 4-1 at 76kg.

14:44: A slimmed down Nesrin BAS (TUR) continues to thrill the home crowd, getting a pair of first-period takedowns in a 6-4 victory over Natalia KUBATY (POL) at 62kg. Bas won the European gold at 72kg, then moved down to the only weight class available to her because Turkiye had already qualified at 68kg and 76kg.

14:29: Four-time European medalist Kriszta INCZE (ROU) uses an inner thigh block for a 4-point takedown that puts her in position for a victory by fall at 62kg over Nachi MASUDA (AUS), a rare example of a native Japanese who switched nationality.

14:12: Alexandra ANGHEL (ROU) follows a 4-point whizzer throw by hitting Yelena SHALYGINA (KAZ) with a headlock throw for a fall at 68kg. Shalygina, a 2008 Olympic bronze medalist and three-time world medalist, famously returned to the sport in 2022 from a 10-year absence.

14:27: Johanna LINDBORG (SWE) was leading 5-0 before she pins Lais NUNES (BRA) in the 68kg 1/8 finals. Sweden is looking for its second Paris spot in women's wrestling. The one it has is at 53kg.

14:12: Three-time European bronze medalist Adela HANZLICKOVA (CZE) advances at 68kg with a victory by fall at Tindra SJOEBERG (SWE). Hanzlickova is looking to get back to the Olympics after appearing at Rio 2016.

14:10:  Yaynelis SANZ (CUB) continues to establish herself as one to beat at 57kg, staying constantly on the attack and using a lightning-quick single leg to defeat Tokyo Olympic bronze medalist Evelina NIKOLOVA (BUL) 15-4. Sanz builds up a 13-4 lead in the first period, then finishes it off with a takedown 20 seconds into the second.

14:03: Two-time Olympian Feng ZHOU (CHN) needs just 27 seconds to take down Ohyoung HA (KOR) and secure a fall at 68kg.

14:00: Sezim ZHUMANAZAROVA (KGZ) gets the takedown, then it's four quick rolls and she's a 10-0 winner in 27 seconds over Ester ABRAHAM (NAM) at 57kg.

13:59: Two-time European champion Alina AKOBIIA (UKR) stays on track for her first Olympic appearance at 57kg, building up a 7-0 lead before securing a fall over  Graciela SANCHEZ (ESP).

13:49: Miesinnei Mercy GENESIS (NGR) hangs on for an impressive 3-0 victory over 2022 world bronze medalist Anna LUKASIAK (POL) to advance at 50kg.

13:46: Superstar Mariya STADNIK (AZE), coming off a stunning loss at the European Olympic Qualifier as she shoots for an unprecedented fifth Olympic medal, starts with a one-sided 10-0 win over Meng Hsuan HSIEH (TPE) at 50kg.

13:43: Veteran two-time world bronze medalist Maria PREVOLARAKI (GRE) prevails for a nail-biting 6-5 victory at 53kg over Karla GODINEZ (CAN) that featured two challenges in the final 15 seconds. Both challenges came when Prevolaraki used a counter lift roll off a Godinez takedown attempt, and both resulted in each wrestler getting 2 points--which gave a relieved Prevolararki the win as she aims to appear in a third straight Olympics.

13:27: Zeynep YETGIL (TUR) scrapes by at 53kg with a 3-2 victory over Annika WENDLE (GER) that ended in a bit of chaos. Yetgil was leading 2-1 from a first-period takedown when Wendle launched a late takedown attempt that was interrupted by the mat chairman throwing the stuffed animal into the ring to get the mat referee's attention. The action was stopped before Wendle could be awarded points. The German side challenged, and when it was sorted out, Yetgil was assessed a 1-point penalty for grabbing fingers, and received a point for the lost challenge. The clock was reset to 10 seconds, but Wendle's last-ditch front headlock throw came just too late.

13:16: Tokyo Olympian Jowita WRZESIEN (POL) gets past Marina SEDNEVA (KAZ) with a fall at 53kg with 25 seconds left. Wrzesien takes a 5-0 lead into the second period, when she scores a takedown to the back before securing the fall.  She will face the winner of Annika WENDLE(GER)-Zeynep YETGIL (TUR) currently underway on the adjacent mat.

12:59: In a clash of wrestlers who recently won bronze medals at 55kg at their respective continental championships, Mariana DRAGUTAN (MDA) pours it on in the second period and advances at 53kg with an 11-1 win over Aruuke KADYRBEK KYZY (KGZ). Down 1-0 going into the second period and with Kadyrbek Kyzy on the activity clock, Dragutan scores a counter takedown and gut wrench, then gets another takedown which she tops off with two rolls.

12:41: Yuliana YANEVA (BUL), moving up to the heaviest weight of 76kg after medaling at the last four European Championships at either 68kg or 72kg, wins a barn-burner 7-5 over Martina KUENZ (AUT). Yaneva falls behind on criteria 3-3 when she gives up a stepout with 56 seconds left, but comes back with a 4-point takedown with :33 to go, then holds on for the win.

12:27: The randomness of the draw put two of the most decorated wrestlers in the tournament against each other, as Epp MAE (EST) and Elmira SYZDYKOVA (KAZ) meet in the first round at 76kg. Both are 32, and both are looking to appear in a third straight Olympics. It is the four-time world medalist Mae who comes out on top, getting an activity point and stepout in the second period for a 2-1 win. Syzdykova came into Istanbul after winning her eighth career Asian medal.

12:22: 72kg U23 world champion Nesrin BAS (TUR), almost forced to go down to 62kg in a bid to be at the Olympics, begins his road to Paris with a 6-1 win over Ameline DOUARRE (FRA).

12:19: Former world 59kg champion Linda MORAIS (CAN), looking to bounce back from a stunning loss at the Pan American Qualifier, starts her quest at 68kg by putting away Danute DOMIKAITYTE (LTU) 10-0.    

12:13: In a battle of three-time European medalists, Alexandra ANGHEL (ROU) gets a takedown in each period to defeat Dalma CANEVA (ITA)  5-1 at 68kg.

12:10: Tokyo Olympian Elis MANOLOVA (AZE) drops her first bout at 68kg 10-2 against Nicoll PARRADO (COL). Manolova never had similar results in the new weight class after she moved to it from 62kg

11:50: Anna LUKASIAK (POL), a 2022 world bronze medalist, advances at 50kg with a 10-0 rout of Marina KARAPANAGIOTIDOU (GRE).

11:49: Alina AKOBIIA (UKR), looking to add an Olympic medal to a world bronze and two European golds, starts her quest for Paris at 57kg with a victory by fall over In Sun JONG (PRK). With Akobiia leading 3-1 in the second period, Song gets treatment on a heavily taped right knee, then takes a shot that Akobiia counters with a cradle for 2 and apparent fall. A meeting of the judges after the action stopped would indeed confirm it was a fall.  

11:28: Son Hyang KIM (PRK), a world bronze medalist in 2017 who returned to the global stage to win a silver medal at last September's Asian Games, but suffered a close first-round loss at last month's Asian Olympic Qualifier, avoids any mistakes in a 6-0 victory over  Julie Martine SABATIE (FRA) at 50kg.

11:10: Zeynep YETGIL (TUR) thrills the home crowd with a 7-0 win over Maria BAEZ (ESP) at 53kg. Turkiye has qualified for three weight classes but is looking for three more from this tournament.

11:05: In a doozy on Mat C, Laura HERIN AVILA (CUB) scores a stepout with 22 seconds left to finish up a wild 18-8 win at 53kg over two-time world U20 bronze medalist Gultakin SHIRINOVA (AZE). 

11:03: Mariana DRAGUTAN (MDA), a 2023 world bronze medalist at 55kg, begins her quest for an Olympic spot at 53kg by using a reverse pancaked to build up an 8-0 lead over Oleksandra KOGUT (AUT). Kogut fights back for a takedown and turn, but Dragutan holds on to walk off an 8-4 winner.

10:53: With the Greco repechage matches finished on Mat B, Zineb ECH CHABKI (MAR)  starts the women's competition with a nicely timed 4-point headlock throw against Irena BINKOVA (BUL) at 53kg. But Binkova comes back with a takedown to cut the gap. In the second period, Binkova again gets a takedown, then follows it up by bulling Ech Chabki over for a fall. 

10:00: We will start the day with Greco-Roman repechage bouts. The winners will go into the second round of repechage and then the bronze-medal bouts in the evening.