#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#WrestleZagreb

World Championships 2025 Women's Wrestling Preview

Wednesday, September 10, 2025 - 12:13 By Vinay Siwach

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ZAGREB, Croatia (September 10) -- Sakura MOTOKI (JPN) is the only Paris Olympic champion entered in Women's Wrestling for the World Championships in Zagreb.

While four of the six champions in Paris had world titles to their names, only Motoki and now retired Sarah HILDEBRANDT (USA) did not. Motoki wants to change that.

"As the alarm on my smartphone to wake up in the morning, I use the music they play during the winning lap at the World Championships," Motoki had said after winning against Ozaki. "Each time I hear it, it gives me an unpleasant feeling and makes me remember what happened. Even after I won at the Olympics, that sinking feeling never really went away."

Sakura MOTOKI (JPN)Sakura MOTOKI (JPN) is the only Olympic champion entered for Zagreb. (Photo: United World Wrestling / Amirreza Aliasgari)

Motoki has been to the World Championships twice before but came up short both times, winning bronze in 2022 at 59kg and silver in 2023 at 62kg.

She will be leading a strong Japanese team that has five senior world champions and four with multiple age-group titles to their names. Japan won six out of 10 gold medals in Women's Wrestling in 2023 and captured three out of four at the Non-Olympic Weights World Championships in 2024.

While Motoki enters as the favorite at 62kg, expectations are high across the lineup. The roster of returning world champions includes Remina YOSHIMOTO (JPN) at 50kg, Haruna OKUNO (JPN) at 53kg, Miwa MORIKAWA (JPN) at 65kg, Ami ISHII (JPN) at 68kg, and Masako FURIUCHI (JPN) at 72kg.

Others completing the line up are Sowaka UCHIDA (JPN) at 55kg, Himeka TAKUHARA (JPN) at 57kg, Sakura ONISHI (JPN) at 59kg and Nodoka YAMAMOTO (JPN) at 76kg.

But at the World Championships, Japan will be tested. Ukraine, the United States, and China are bringing tough names to Zagreb and the return of the Democratic People's Republic of Korea will also shake up the results.

Storylines that will keep the fans engaged will be: Helen MAROULIS (USA) aiming for fourth world title at 57kg, Irina RINGACI (MDA) vs Grace BULLEN (NOR) at 68kg, Kennedy BLADES (USA) in a deep 68kg weight class and Sakura ONISHI's (JPN) big test at 59kg.

Iryna BONDAR (UKR)Iryna BONDAR (UKR) is the European champion at 62kg. (Photo: United World Wrestling / Kadir Caliskan)

Challenge for Motoki

For Motoki, the road to gold in Zagreb may go through Iryna BONDAR (UKR), one of the rising stars in international wrestling. Bondar has already made her mark at the age-group level, winning both U20 and U23 world titles, and currently holds European Championships titles at both the senior and U23 levels.

After claiming the senior European title in April, Bondar made it clear that she's aiming for the top.

"Senior level is a whole different level of wrestling -- senior wrestling is tough and intense," she said. "Are there tougher opponents? Yes, absolutely. The toughest competitors are from Japan -- they are the strongest in the world."

Still adjusting to the pace of senior-level competition, Bondar tends to start slow in matches but has an effective arsenal of attacks once she settles in. But whether she’s ready for someone as polished and tactical as Motoki remains to be seen.

Also entered at 62kg are Asian champion MANISHA (IND), silver medalist Ok Ju KIM (PRK), and former world champion Bilyana DUDOVA (BUL), but Motoki remains the clear favorite to top the podium.

Remina YOSHIMOTO (JPN)Remina YOSHIMOTO (JPN), a 2021 world champion, is unbeaten internationally. (Photo: United World Wrestling / Kostadin Andonov)

At 50kg, Remina YOSHIMOTO (JPN) will aim to win her second world title, four years after claiming her first in 2021. She has not competed at the World Championships since, with Yui SUSAKI (JPN) occupying the spot during that time. However, Susaki did not enter the qualification process this year.

Yoshimoto has proven herself at the Asian level and remains unbeaten internationally since a loss to Chun Lei (CHN) at the Tokyo Test Event in 2019. Her main challenge could come from European champion Oksana LIVACH (UKR), who won a world bronze in 2018 but hasn’t returned to the podium since. Zagreb presents an opportunity and she will be keen on finishing with a medal.

The Japanese defeated Yu ZHANG (CHN) and Myonggyong WON (PRK) en route to her 2025 Asian title, and they are not expected to trouble her in Zagreb. European silver medalist Evin DEMIRHAN (TUR) and U20 world silver medalist Audrey JIMENEZ (USA) will aim to finish on the podium as well.

Lucia YEPEZ (ECU)Lucia YEPEZ (ECU) won the Pan-Am gold in May. (Photo: United World Wrestling / Osvaldo Aguilar)

Unpredictability of 53kg

Chasing her fourth world title at 53kg is Haruna MURAYAMA (JPN), who made the Japan team after defeating another world champion, Moe KIYOOKA (JPN). Murayama won her first world gold in 2017 and added a second in 2018. But she had to wait five years to win her third in 2023, largely due to Mayu SHIDOCHI (JPN) dominating the weight before the Tokyo Olympics and Akari FUJINAMI (JPN) holding the spot until Paris.

Now, Murayama has a shot at another title. The weight class, however, is deep with talent. Olympic silver medalist Lucia YEPEZ (ECU) returns for the first time since the Paris Games and could become Ecuador’s first world champion. Her explosive style has troubled even the best, including Fujinami.

Asian champion Hyo Gyong CHOE (PRK), who beat Kiyooka in the Asian final, will be a strong medal threat with her powerful gut-wrench. Jin ZHANG (CHN), a former world U20 champion, will look to build on her silver from last year at 55kg.

Jonna MALMGREN (SWE) skipped this season but is returning to the World Championships with an aim to win her first medal. The former European champion can trouble the best with her strong leg-attacks and will be a medal favorite in Zagreb.

Maria PREVOLARAKI (GRE), perhaps motivated by her historic European win, is going for her fourth world medal. Also in the mix will be world bronze medalist ANTIM (IND) who finished with a bronze in Asia.

Battles at 68kg

Another packed weight class is 68kg, featuring Olympic silver medalists Kennedy BLADES (USA) and Meerim ZHUMANAZAROVA (KGZ), world champions Jia LONG (CHN), Buse TOSUN (TUR), and Ami ISHII (JPN), along with several other top contenders.

Blades, who won silver in Paris at 76kg, has looked unbeatable at 68kg this year, claiming Ranking Series golds in Zagreb and Budapest, as well as a Pan-Am title. However, the World Championships in Zagreb will be a tougher test.

Meerim ZHUMANAZAROVA (KGZ)Meerim ZHUMANAZAROVA (KGZ) won the silver medal at the 2024 Paris Olympics. (Photo: United World Wrestling / Kostadin Andonov)

68kg Olympic silver medalist Zhumanazarova returns with the goal of winning her second world title. Though she has competed infrequently, she is always a serious gold-medal threat. She was training in Türkiye with fellow world champion Tosun, who won bronze in Paris. The big-throwing Tosun is chasing her second world title as well.

Jia LONG, last year’s world champion at 65kg, is moving up to 68kg as she targets an Olympic weight for 2028. Known for one of the most dangerous gut wrenches in wrestling, she will look to use it to mount a serious title run.

Ami ISHII (JPN) did not medal in 2023 but won gold at 72kg in 2024. While she has made significant improvements, her defensive game remains a concern, as she tends to give up points. Still, Ishii is a strong contender for gold.

Other notable names include world silver medalist Delgermaa ENKHSAIKHAN (MGL), Asian silver medalist Sol Gum PAK (PRK), European silver medalist Kateryna ZELENYKH (ROU), and Khanum VELIEVA (UWW).

Golden chances for Maroulis, Bakergenova

Helen MAROULIS (USA) was unsure about returning to wrestling after winning her third Olympic medal -- a bronze in Paris. But she made her comeback in Budapest, where she captured gold. Now, she has a chance to win her fourth world title in Zagreb.

Tsugumi SAKURAI (JPN) had previously halted Maroulis at both the World Championships and Olympics, but with the Japanese star not entered in Zagreb, Maroulis has her best opportunity to top the podium again. The American remains the most experienced wrestler in the 57kg field, and her form in Budapest showed she’s still capable of a title run.

Her top challenger will be Olympic bronze medalist Kexin HONG (CHN), who was leading her semifinal in Paris against Anastasia NICHITA (MDA) before getting caught and pinned. Hong’s powerful gut-wrench remains a major weapon.

Il Sim SON (PRK), the Asian silver medalist, is another threat but may struggle due to inexperience. Himeka TOKUHARA (JPN) is also capable of upsetting top names. Other medal hopefuls include European champion Olga KHOROSHAVTSEVA (UWW), Tokyo silver medalist Iryna KURACHKINA (UWW), and U20 world champions Zhala ALIYEVA (AZE) and TAPSYA (IND).

At 72kg, Zhamila BAKBERGENOVA (KAZ) could make history by becoming Kazakhstan’s first-ever world champion. A three-time silver medalist, she lost to Amit ELOR (USA) twice and to Ami ISHII (JPN) last year, but neither of them is in her path this time. Still, the weight class has strong contenders.

Former world champion Masako FURUICHI (JPN) is looking to reclaim the top spot and stands a good chance. European champion Alla BELINSKA (UKR) is chasing her first world medal, as is world and European U23 champion Nesrin BAS (TUR). Former world U20 champion Jyoti BERWAL (IND) also has an outside chance at a podium finish.

Oleksandra KHOMENETS (UKR)Oleksandra KHOMENETS (UKR) is looking to rediscover her magic on the mat. (Photo: United World Wrestling / Kostadin Andonov)

Can Khomenets rebound?

At one point in her career, Oleksandra KHOMENETS (UKR) was seen as the next big star in Ukrainian wrestling. She captured age-group world and European titles and won silver at the 2023 World Championships at 55kg. However, injuries derailed her progress, and she’s now working to return to peak form.

She finished seventh at last year’s World Championships, but a bronze at the European Championships earlier this year has helped her regain confidence. A medal in Zagreb could further boost her motivation.

The 55kg field is deep. European champion Ekaterina VERBINA (UWW) has emerged as a top contender, having defeated Tatiana DEBIEN (FRA) in the final. Debien will look to avenge that close 6-5 loss.

Asian 53kg champion Kyong Ryong OH (PRK) is another strong challenger. Her versatile attacks and solid defense, showcased in her win over Moe KIYOOKA (JPN), make her a serious threat.

Japan will be represented by former world U20 champion Sowaka UCHIDA (JPN), who suffered an injury in Samokov in August. Her fitness and ability to handle the weight cut from 57kg will be challenging.

Onishi in the senior league

Soon after winning her second U20 world title in August, Sakura ONISHI (JPN) said it was only the first of two she hopes to win this year -- the second being a senior world title. A month later, she heads to Zagreb aiming to complete the double.

Onishi’s deadly leg lace helped her dominate in Samokov, and across two U20 World Championships, she hasn’t conceded a single point. But senior-level competition is a different test.

She narrowly won the Asian title in April, edging Pyol HUNG (PRK) 6-4. Hung, also entered in Zagreb, will be aiming for revenge. Still, with that win and time to reflect, Onishi enters as the favorite.

Jacarra WINCHESTER (USA), world 55kg champion in 2019, is now at 59kg hoping to add another world medal. She will be tested at the heavier weight class.

Ringaci vs Bullen: Part 3

Grace BULLEN (NOR) may have won both her matches against Irina RINGACI (MDA) at 65kg this year, but neither victory came easily. In their latest bout, Ringaci was leading 14-6 and was one turn away from victory when Bullen blocked a gut-wrench attempt and secured a dramatic fall. Earlier, at the European Championships, Bullen narrowly held on for an 11-8 win in the final.

Their rivalry could see a third chapter in Zagreb, and Ringaci will be eager to finally get the win. While Bullen holds the edge, a World title victory would be far more meaningful. Both wrestlers match each other in style -- strong defense, explosive throws, and a tendency to get tangled in high-scoring exchanges.

Outside this duo, the field includes former world champions Qi ZHANG (CHN) and Miwa MORIKAWA (JPN), Olympic silver medalist Iryna KOLIADENKO (UKR), and world bronze medalist Macey KILTY (USA). Zhang has struggled since moving up from 59kg, while Morikawa, a bronze medalist last year, will need to raise her level. Koliadenko is also adjusting after moving up from 62kg. Kilty, a two-time world bronze medalist, remains a strong podium contender.

Aiperi MEDET KYZY (KGZ)Aiperi MEDET KYZY (KGZ) is looking for her first world title. (Photo: United World Wrestling / Kostadin Andonov)

At 76kg, Asian champion Aiperi MEDET KYZY (KGZ) enters as the favorite, though recent losses -- including in the Tirana Ranking Series and Paris bronze match -- expose her troubles on the mat against quality opponents.

Among the contenders will be Milaimy MARIN (CUB) who defeated Medet Kyzy in the bronze medal bout in Paris, former Asian champion Elmira SYZDYKOVA (KAZ), European champion Anastasiya ALPYEYEVA (UKR) and world U23 champion Kylie WELKER (USA).

Fifth-placer at the Olympics Genesis REASCO (ECU) and world U20 champion PRIYA (IND) will also aim for medals.