#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#JapanWrestling

Otoguro set to start on tender foot down last path to Paris

Tuesday, December 19, 2023 - 09:01 By Ken Marantz

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TOKYO (December 18) -- The last time the wrestling world saw Tokyo Olympic champion Takuto OTOGURO, he was leaving Belgrade with no medal from the World Championships and, more importantly, without a qualifying spot for Japan at the 2024 Paris Olympics.

This week, Otoguro will start on the lone path to Paris remaining for him, hoping the foot injury that plagued him throughout the year has recovered enough to prevail at the Emperor's Cup All-Japan Championships, to be held December 21-24 in Tokyo.

Otoguro, the Tokyo gold medalist at freestyle 65kg, will need to win his second straight title and fourth overall to earn a ticket to the Asian Olympic qualifying tournament in Bishkek in April, and, if unsuccessful there, the World Olympic qualifier in May in Istanbul.

"He has had less time to recover from the injury at the World Championships than he did leading up to it," said national freestyle coach Shozo MAEDA, who also works privately with Otoguro. "But the current state of his foot is much better than at the World Championships."

The other weight class in the spotlight will be women's 68kg, where a power-packed lineup will look to nudge Ami ISHII out of the Olympic spot that she secured for Japan by winning the fifth-place playoff in Belgrade.

Japan clinched 10 berths in Paris in Belgrade -- two each in the two men's styles and all six in women's wrestling -- but the entries in the nine others have been decided as those wrestlers won medals in Belgrade to fulfill the Japan federation criteria that allows them to automatically fill the spot themselves.

The nine with tickets to Paris are: Rei HIGUCHI (57kg) and Daichi TAKATANI (74kg) in freestyle; Kenichiro FUMITA (60kg) and Nao KUSAKA (77kg) in Greco; and Yui SUSAKI (50kg), Akari FUJINAMI (53kg), Tsugumi SAKURAI (57kg), Sakura MOTOKI (62kg) and Yuka KAGAMI (76kg) in women's wrestling.

None are entered in the Emperor's Cup, but each will have the first option of deciding whether to compete at the Asian Championships, to be held the week before the Asian Olympic qualifier in Bishkek.

Otoguro suffered the right foot injury at a national team camp in early January, which caused him to pull out of this year's Asian Championships and hampered him at the Meiji Cup All-Japan Invitational Championships in June, which he still won to make the team to Belgrade.

The plan was to win a medal there and secure his place in Paris, but the injury worsened as he was dealt a second-round loss by fall by eventual champion Iszmail MUSZUKAJEV (HUN), whom Otoguro had beaten at the Tokyo Olympics. Otoguro defaulted in the repechage, giving up his chance for a medal or a Paris berth.

Maeda said that Otoguro started full-fledged practice in November and all has been going well so far. "Of course, I can't say he's 100 percent, but he's close to it," he said. "He's got in his mind what the limits of his movement are, and he's adjusted his wrestling style a little. By covering for that, I don't think the foot is going to be a problem."

With a Paris ticket on the line, there is no shortage of wrestlers ready to take on the top-seeded Otoguro, some going up or down as many as two weight classes. There are 27 entries at 65kg, meaning Otoguro's foot will have to hold up for four matches.

Maeda said he's psychologically ready for the challenge.

"At the World Championships, he had the injury and he felt he did not train enough," Maeda said. "This time, he created a good training environment. Although he's not the type who usually leaves his base, he went back to his alma mater Yamanashi Gakuin University  and other places so he could have strong practice partners and do more sparring. Because of that, his mental state is good."

Leading the attempt to upend Otoguro will be Ryoma ANRAKU, the 2022 world U23 bronze medalist who won a bronze at the Asian Championships in Otoguro's absence. Anraku lost to Otoguro in the final at both last year's Emperor's Cup and this year's Meiji Cup, and will be determined to finally turn the tables.

Kaiki YAMAGUCHI, the Asian Games bronze medalist, will be looking to regain the Emperor's Cup title that he won back-to-back in 2020-2021 -- also in Otoguro's absence. He lost a close 3-2 decision to Otoguro at the Meiji Cup, although the Olympic champ was definitely not at his best.

Among the more intriguing entries are Toshihiro HASEGAWA and Yuto MIWA, who would be 17 kilograms apart if they were wrestling in their usual weight classes.

Hasegawa, this year's Asian Games gold winner at 57kg, has experience at a heavier weight as a 2021 world bronze medalist at 61kg, but this will be his first-ever tournament at 65kg. Miwa will be coming from the other direction -- he was the runner-up to Takatani at 74kg at the Meiji Cup, and then won a playoff to make the Japanese team to Belgrade at 79kg. The 25-year-old last wrestled under 70kg  as a high schooler in 2015.

Also worth watching is 18-year-old Rin SAKAMOTO, who became just the second high schooler in history to win a Meiji Cup freestyle title when he triumphed at 61kg.

68kg features who's who of top wrestlers

As the lone women's spot in Paris still up for grabs, the 68kg division may not have the quantity of entries as freestyle 65kg, but it certainly does not lack the quality. In fact, it may just be the greatest aggregation of talent in one weight class in tournament history.

Of the 12 entries, half have won a senior world gold or silver medal over the past three years. Three others are past national champions. Another won a world U20 gold medal this year.

Can Ishii claim the ticket to Paris that she brought back to Japan? A title will make it hers; a loss and the 2022 world silver medalist will then face the eventual champion in a playoff at a date to be determined.

The main rivals looking to get through the door to Paris that Ishii reopened will be Miwa MORIKAWA, Nonoka OZAKI and Yukako KAWAI, with Masako FURUICHI and Rin MIYAJI regarded as outside threats.

Morikawa, the 2022 world 65kg champion who lost to Ishii at last year's Emperor's Cup, beat her in the semifinals en route to gold at the Meiji Cup to set up a playoff between the two for the world team spot. Ishii pulled off a close 2-1 victory to earn the trip to Belgrade.

Morikawa had a front-row seat to Ishii's failure that suddenly rekindled her Olympic dream as she competed at 72kg in Belgrade, where she took home a bronze medal.

Also in Belgrade was Ozaki, who had lost out at 62kg to Motoki, but like Morikawa, made the team in a non-Olympic weight. She moved up to 65kg and took the gold. She has the skill and desire, but it will be interesting to see how she handles the additional weight at 68kg.

While past performance does not ensure future success, Ozaki may get a boost in confidence knowing that she is 3-0 in career meetings with Ishii, her most recent win coming in 2020, and 2-0 against Kawai.

Kawai will also be punching above her weight, as she won the gold medal at 62kg at the Tokyo Olympics. She also failed to displace Motoki in the race to Belgrade and then gave 68kg a shot, but came up short when she lost in the Meiji Cup final to Morikawa.

Furuichi, the oldest in the group at 27, is also a member of the world "grand slam" club, having added the senior 72kg title in 2021. She also has a pair of world bronzes from 2019 and 2022.

Miyaji drew global attention at the 2021 World Championships in Oslo, where she stunned Olympic champion Tamyra MENSAH STOCK (USA) in the 68kg semifinals before suffering a serious knee injury in the final and having to settle for the silver. The collegian has struggled to regain her form after a long rehab, but cannot be counted out.

While there are no other Olympic places at stake, two other women's weight classes are worth noting.

Kawai's older sister Risako KINJO, while denied a chance at a third Olympic gold, will be defending her 59kg title as she continues her wrestling career while being the mother of a toddler.

At 50kg, a potential final between 2021 world champion Remina YOSHIMOTO and current world U23 champion Umi ITO could be regarded as a de facto world silver-medal match. Since 2020, neither has lost to anyone, either in Japan or abroad, other than the unbeatable Susaki. They have met each other four times in that span, with Yoshimoto, two years older at 23, winning all four.

Takatani chases legends, 4th Olympics

In other men's weight classes, veteran Sohsuke TAKATANI will be looking to tie a pair of legends for most career national titles -- and keep alive his bid to appear at a fourth Olympics -- when he takes the mat at freestyle 86kg.

The 34-year-old Takatani, the older brother of the Paris-bound Daichi at 74kg, has won 12 consecutive golds at the Emperor's Cup over four weight classes, the last three at 92kg. A victory would tie him with Saori YOSHIDA and Kaori ICHO for third on the all-time list for overall titles. In terms of consecutive titles, a 13th in a row would break a tie for second with Kyoko HAMAGUCHI.

But going down a weight class in no way makes things easier. The biggest obstacle in Takatani's path to Paris is defending champion Hayato ISHIGURO, who beat him 3-0 in the final of the Meiji Cup in June. That earned Ishiguro, an Asian bronze medalist, a ticket to Belgrade, where he made the fourth round and placed 13th.

Winning an Olympic medal remains an obsession for Takatani, a world silver medalist in 2014 at 74kg. His highest finish at an Olympics was a seventh place at the 2016 Rio Games.

Among the others who could pose problems for those two is Tatsuya SHIRAI, who became Japan's heaviest male world champion on any level when he won the U23 gold at 86kg in 2022. Ironically, he broke the record set by Ishiguro, who captured the world U20 gold at 79kg in 2018.

Also worth watching are collegians Fumiya IGARASHI, who established his credentials this year by taking a silver medal at the World U20 Championships, and Yudai TAKAHASHI, who made the first of his two appearances at a senior World Championships as a high schooler in 2019 and has always seemed on the brink of a breakout performance.

There is an added incentive at 86kg. The odds of the winner earning one of the two Paris tickets available at the Asian Olympic qualifier are quite high, as three Asian nations, including Iran, secured berths in Belgrade.

Interestingly, Takatani is also entered at Greco 87kg. He qualified by winning the title at the National Non-Student Open in October in the first-ever foray into Greco of his career.

At freestyle 97kg, rising star Arash YOSHIDA and older brother Keiwan could take the term sibling rivalry to a new level as they could face each other in an attempt to dethrone defending champion Takashi ISHIGURO, Hayato's older brother.

The 19-year-old Arash, whose father is Iranian and runs the kids wrestling club where he got his start in the sport, turned heads when he won the gold medal at 92kg at the Asian Championships last April -- beating an Iranian in the first round in his first-ever international match -- then finished fifth at the worlds in Belgrade.

With Japan still not qualified at 86kg or 97kg for Paris, many wondered which way Yoshida would go. In the end, he decided to go up in weight, and prepared by winning the national collegiate title at 97kg last month.

Keiwan, five years his senior, was also a collegiate star, but never had the success on the global level that his younger brother has already enjoyed. He made the final of the Emperor's Cup once, losing in 2021 to Ishiguro, and qualified this year by winning the second-tier National Games tournament in September.

The most enticing Greco division on tap will be 67kg, which looks to come down to another clash between world team member Kyotaro SOGABE and Asian Games gold medalist Katsuaki ENDO, who are both part of the training group at Nippon Sports Science University.

Endo, 26, has a 5-3 lead in head-to-head meetings dating back to 2019, but the 22-year-old Sogabe has won two of the last three, including a playoff in June to make the squad to Belgrade. There, Sogabe won over fans by taking Olympic champion Mohammad Reza GERAEI (IRI) to the limit before suffering a heartbreaking 11-10 loss in the second round.

Sogabe heads into the tournament as the defending champion, while Endo will be looking to regain the crown he first captured in 2018 and won again in 2021.

The wild card in the weight class could be Taishi NARIKUNI, the maverick who won the world gold in freestyle 70kg in 2022 before deciding to try to repeat the feat in Greco. An injury forced him to withdraw from that year's Emperor's Cup, and his bid to make it to Belgrade ended when he lost badly to Endo in the semifinals at the Meiji Cup.

Also worth watching will be Kensuke SHIMIZU, a 2021 world bronze medalist at 63kg who has yet to find success at the Olympic weight.

The tournament is returning to Tokyo's Yoyogi No. 2 Gym, which was originally built for the 1964 Tokyo Olympics and then closed for several years as the area was renovated for the 2021 Games. The Olympic weight classes will follow the same two-day format as at the World Championships, with action through the semifinals on the first day and the repechage round and finals on the second. Non-Olympic weight classes will start and finish on the same day.

Schedule

Thursday, December 21

Through semifinals: FS 74kg, FS 125kg; GR 87kg, GR 97kg, GR 130kg; WW 53kg, WW 62kg, WW 76kg

Through finals: FS 61kg; GR 55kg, GR 72kg; WW 72kg

Friday, December 22

Through semifinals: FS 57kg, FS 86kg; GR 60kg, GR 77kg

Through finals: FS 92kg; GR 63kg; WW 55kg, WW 65kg

Finals: FS 74kg, FS 125kg; GR 87kg, GR 97kg, GR 130kg, WW 53kg, WW 62kg, WW 76kg

Saturday, December 23

Through semifinals: FS 65kg, FS 97kg; GR 67kg; WW 50kg, WW 57kg, WW 68kg

Through finals: FS 70kg, FS 79kg

Finals: FS 57kg, FS 86kg; GR 60kg, GR 77kg

Sunday, December 24

Through finals: GR 82kg; WW 59kg

Finals: FS 65kg, FS 97kg; GR 67kg; WW 50kg, WW 57kg, WW 68kg