#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.

#JapanWrestling

Motoki stuns Ozaki with last-second win in Japan's world team playoff

Sunday, June 22, 2025 - 11:52 By Ken Marantz

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TOKYO (June 22) -- Each second that ticked off the clock left Paris Olympic champion Sakura MOTOKI that much further from a trip back to the World Championships and a chance to take care of some unfinished business.

But the final second was just enough for her to post arguably the most dramatic win of her life.

Motoki finished up a takedown at the buzzer to stun Nonoka OZAKI 6-5 in a world team playoff, following a close 3-3 victory over her fellow Paris Olympic medalist in the women's 62kg final at the Meiji Cup All-Japan Championships on Sunday in Tokyo.

"When she took back the lead, there was still 30 seconds left," Motoki said. "I train hard in practice every day, and deep down I knew, or at least thought, I could definitely get it. At the end, I gave it a last shot and was able to finish it off. As long as I kept attacking, there was always a chance."

The Meiji Cup was the second of Japan's domestic qualifiers for this year's World Championships in Zagreb in September. As the winner at the first qualifier, the Emperor's Cup All-Japan Championships last December, Ozaki could have secured her ticket to Zagreb by winning either the Meiji Cup final or the playoff.

Sakura MOTOKI (JPN)Sakura MOTOKI scores a match-winning takedown in the final second to defeat Nonoka OZAKI in the women's 62kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Instead it will be Motoki who will get a chance to make it to the top step of the world podium, after taking a bronze at 59kg in 2022 and a silver at 62kg in 2023 -- results that still leave a bad taste in her mouth that wasn't alleviated by her triumph in Paris.

Motoki and Ozaki already had a history when it comes to high-profile showdowns. At the start of the qualifying process for the Paris Olympics, Ozaki was the reigning world 62kg champion and the odd's-on favorite to secure the ticket to Paris.

But Motoki moved up from 59kg to 62kg and beat the odds and stunned the wrestling world by not only beating Ozaki at the 2022 Emperor's Cup, but also going on to qualify for Paris and take home a gold medal.

In the intervening years, Ozaki temporarily moved up to 65kg and won the world title at that weight in 2023. Then when the 68kg spot in Paris opened up, she took a shot at that, securing the berth with a last-second playoff win over Ami ISHII -- so unlike the one she experienced on Sunday with the shoe on the other foot.

Having taken a bronze in Paris, Ozaki was determined to regain the domestic throne at 62kg.

While all of Japan's Paris medalists took long post-Olympic hiatuses -- five of the eight gold medalists still haven't returned to competition -- Ozaki was the first one back in action, taking the title at the Emperor's Cup and a bronze at the Asian Championships in March.

Motoki returned to the mat for the Japan Junior Queen's Cup, but only needed one match to qualify for the World U23 Championships, taking just over a minute to win by fall. So she was still working out the kinks as she headed into the Meiji Cup.

"Compared to the Olympics, my wrestling is nowhere near as complete, and that made me a bit anxious," Motoki said. "But the wrestler I am now is stronger than the me of the past and I'm more confident going into matches. I was much stronger at the time of the Olympics. But I am still developing and from now will become a more complete wrestler and widen my range."

Motoki dug deep to defeat Ozaki as much on will as on technique.

Nonoka OZAKI (JPN)Sakura MOTOKI will get a chance to win a first world title after a dramatic victory over Nonoka OZAKI in the women's 62kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the Meiji Cup final, Motoki received an activity point in the first period, then fell behind 3-1 when Ozaki scored a single-leg takedown while Motoki was on the clock. But with a minute to go, Motoki fended off a shot, launched a countershot and spun behind for a takedown that gave her a 3-3 win on last-point criteria.

Surprisingly or not, the playoff followed the exact same pattern. The only difference was that after Motoki went ahead 3-3, Ozaki came back and got a 2-point exposure during a single-leg attempt with 30 seconds left.

With :24 left, Motoki shot in on a low single that Ozaki stopped with a whizzer as the clockwound down. For all of the intricate movements involved, the final 10 seconds seemed to last forever:

-- Six seconds left. Motoki steps up and tries to drive forward, but Ozaki sits out and wriggles to the front, leaving Motoki in a double-leg position

-- Two seconds left. Motoki transitions to a single-leg, lifts up and drives with her left shoulder.

-- Ozaki lands on her side with a thud. The video replay on challenge shows her hitting the mat with "0.17" on the clock.

"She got out of it once and I wondered if I could get her leg," Motoki said. "At the end, I gave it everything I had and somehow managed to get it in time. It was just my body reacting."

Having won the world cadet (U17) title in 2017 and U20 in 2020, Motoki will get a chance to add the world u23 and senior titles in the coming months. That would make her just the third member of an elite group that has achieved the "Golden Grand Slam" of Olympic gold and all four world age-group titles, after Yui SUSAKI and Amit ELOR (USA).

But the gold in Zagreb is the one that most beckons. She has a reminder of it every morning to keep her from deviating from her mission.

"I have come up short at the World Championships twice, which is really vexing," Motoki said. "As the alarm on my smartphone to wake up in the morning, I use the music they play during the winning lap at the World Championships.

"Each time I hear it, it gives me an unpleasant feeling and makes me remember what happened. Even after I won at the Olympics, that sinking feeling never really went away."

Remina YOSHIMOTO (JPN)Remina YOSHIMOTO works to turn Umi ITO over during their women's 50kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Yoshimoto secures shot at world title

In other women's action on the final day at Tokyo Metropolitan Gym, Remina YOSHIMOTO took advantage of the absence of nemesis Susaki to win the 50kg gold and earn a shot at adding to the world title she won in 2021.

Yoshimoto went into the second period trailing 2023 world U23 champion Umi ITO, but got back on track and went ahead before ending the match by fall. It was the same pairing as the Emperor's Cup final, which Yoshimoto won 3-2.

Ito, who had lost all nine previous matches with Yoshimoto, took the lead with a takedown in the first period, countering a shot by getting on top and putting in a grapevine.

In the second period, Yoshimoto responded with a single-leg takedown, then used an arm bar to turn Ito over. Ito righted herself at one point, but Yoshimoto turned her over again and secured the fall at 4:19.

"At the start, Ito set the flow of the match and I didn't feel I was in control," Yoshimoto said. "This was the 10th time I've faced her, so we know each other and have each done our homework, and that made for a tough match. It was good that I kept my composure in the second period."

Since 2019, Yoshimoto has never been beaten either domestically and internationally by a wrestler not named Susaki, who has handed her all four of her losses in that span.

"It was frustrating that I couldn't get to the World Championships for four years," said Yoshimoto, who won a fourth Asian title this year. "I'm going to take advantage of this chance to get the gold medal. With the Los Angeles Olympics in mind, I want to practice so I can have a tournament that gives me confidence."

Himeka TAKUHARA (JPN)Himeka TOKUHARA launches a 4-point back suplex during her victory over Sae NANJO in the Meiji Cup final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At 57kg, 2022 world U23 champion Himeka TOKUHARA earned a ticket to her first senior worlds when she hit a 4-point roll through in defeating Emperor's Cup champion Sara NATAMI 7-1 in the playoff.

Tokuhara also had a 4-pointer with a masterful back suplex in the Meiji Cup final, in which she edged two-time former world U23 champion Sae NANJO 6-5. Tokuhara had defeated Natami, this year's Asian champion, 3-1 in the semifinals on Saturday.

Day 4 Results

Women's Wrestling

50kg (9 entries)
GOLD: Remina YOSHIMOTO df. Umi ITO by Fall, 4:19 (6-2)

BRONZE: Rinka OGAWA df. Mai OGAWA by TF, 10-0, 5:03
BRONZE: Miyu NAKAMURA df. Mako ONO by Def.

57kg (10 entries)
GOLD: Himeka TOKUHARA df. Sae NANJO, 6-5

BRONZE: Sara NATAMI df. Kanon YAMASHITA by Fall, 5:26 (6-7)
BRONZE: Ichika ARAI df. Momiji KIMURA, 8-0

World Team Playoff: Tokuhara df. Natami, 7-1

62kg (11 entries)
GOLD: Sakura MOTOKI df. Nonoka OZAKI, 3-3

BRONZE: Misuzu ENOMOTO df. Kiwa IWASAWA, 6-2
BRONZE: Yuzuka INAGAKI df. Shirin TAKEMOTO, 11-2

World Team Playoff: Motoki df. Ozaki, 6-5