#WomensDay2022

Olympic Champ Focken: Women Inspire Women

By Aline Focken

CORSIER-SUR-VEVEY, Switzerland (March 8) -- Happy International Women's Day to all the great women wrestlers worldwide! And to those great people who empower these women to live their dreams -- the mothers, grandmothers, sisters, coaches and friends who support our strong women in their internal and external development -- we could not do this wonderful sport without you. 

Now, to all of you strong girls and women worldwide; I know there's resistance, and there are so many obstacles that you have to overcome. I know that not everyone supports what you do and that it is much harder for women to convince people of our great potential. However, do not worry about them. I have experienced this for many years. Just know that these are not your limitations but theirs.

Germany is a modern and progressive country but women who wrestle are still a minority.

I started wrestling when I was four years old and was the only girl wrestling with 40-50 boys for over 15 years. Of course, it was hard. Many boys were always trying to beat me up, and they did. Nevertheless, I worked harder and listened to my coaches, ultimately becoming my country, state and club's most successful wrestler ever.

Moreover, I married, had many friends -- inside and outside the sport -- and earned a master's degree without being "a right woman."

Suddenly, I earned everyone's respect.

Smile at those critical people, pick the right individuals willing to help and work professionally with you, and show them what you got.

Yes, we are far from having the same rights and chances as men anywhere in the world but I think we are on the right path. It's getting better and better.

Just 18 years ago, the Olympic Games welcomed women's wrestling as a sport with four weight classes. Nine years later, we grew to six Olympic weight classes and our style is growing faster than ever. More and more countries are promoting and developing women's wrestling, which excites me to see where we'll be in 10 years.

But we need more strong and brave women going this way to show every critic that we are worth being promoted.

Despite the obstacles and years of hard work, I will never regret choosing this way. Nothing else has taught me more in life than wrestling. There's no better feeling than beating up on the boys and showing the entire world our capabilities!  

So, keep going, tell all the little girls how beautiful wrestling is and enjoy every minute of your journey! You are already the best role models for so many people out there and you should be proud of how far you have come!

[Aline FOCKEN (GER) won the 76kg gold medal at the Tokyo Games and became Germany's first-ever Olympic champion]

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.