#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Proud to Break Karelin's Record: Says Kayaalp After 13th European Gold

Tuesday, April 21, 2026 - 21:34 By Vinay Siwach

Share this article

TIRANA, Albania (April 21) -- Soon after he broke Aleksandr KARELIN's record of 12 European Championships gold medals, Riza KAYAALP (TUR) was asked to go through the journey of winning 13 European gold medals in his career.

Kayaalp gave a smirk before going on to replay his journey from his first European Championships title in 2010.

"When you look back, you realize you’ve made 15 finals," Kayaalp said after winning the 130kg gold medal in Tirana. "Back then, I was just thinking whether I could win one or two medals. But then, making the final every time at the European Championships, it’s like a child being born and growing up to 15 years old.

"That’s how long this journey has been. It’s difficult. It requires great consistency. It requires respect for what you do."

UWW Plus

READ MORE: Kayaalp's 13 - New Gold Standard in Europe

Kayaalp's consistency led him to 15 European Championships finals from which he won 13, taking him past Karelin's record. Apart from 2026, Kayaalp won gold in 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

"It’s an incredible feeling," he said. "This was my 15th final, and in my 15th final, I achieved my 13th title. I truly believe I’ve set a record that will be very difficult to break. This title is especially valuable to me because achieving such long-term and consistent success -- especially in Europe, where there are very strong nations -- is not easy. I’m very proud to have broken such a big record."

READ MORE: Riza KAYAALP Breaks Karelin's 26-Year Old Record 

Wrestling Tirana for the record, Kayaalp won four bouts, including a 1-1 criteria win against Marat KAMPAROV (UWW) in the quarterfinals. In the semifinals, Pavel HLINCHUK (UWW) bruised Kayaalp with aggressive wrestling.

"The matches were not easy. I had tough matches," he said. "One of my matches ended 1–1. In the semifinal, I can say I was subjected to some disrespect from a strong opponent in a very intense bout. But compared to those, the final match was more meaningful for me."

WATCH: All of Kayaalp's 13 European Gold Medals

But the final followed a different script as Kayaalp used his gut-wrench to beat Darius VITEK (HUN), 7-1, and finally claim the gold after falling short in 2024 and missing the tournament in 2025.

"When it became 7-0, well, I’m an athlete who doesn’t like to concede points," he said. "I don’t like giving points away, so I managed to protect that score. I can say I went through the second period quite comfortably, and having a 7–0 lead helped."

The 16-year dominance in Europe has taken a big part of Kayaalp's career but the five-time world champion believes that his commitment sets an example for the young wrestlers in Turkiye. 

"This comes from the respect I have for wrestling," he said. "If I’m going to do this, I have to do it at the highest level. I believe this success came because I always aimed to be the best. I’ve always done it with love.

"There are tens of thousands of wrestlers in Turkiye. We’ve been able to set an example for them. That’s very important. There are also many people around the world who look up to us."

WATCH: Riza KAYAALP (TUR) vs Darius VITEK (HUN)

Though they were not present in Tirana, Kayaalp dedicated his title to his wife and daughter. He shared that when he was away from wrestling, his daughter would pray for his return to the mat.

"[I want to dedicate this medal] to my wife and daughters, who have always been by my side through both good and bad times," he said. "To my family, to my father, to everyone who loves us, to my coaches, my fellow athletes, and to the Turkish people. I dedicate this great success to all of them."