#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Development

Croatia continues to Train and Develop their Coaches and Referees

Tuesday, June 3, 2025 - 11:05 By United World Wrestling Press

Share this article

POREC, Croatia (June 3) – The Croatian Wrestling Federation continues to add educational activities for their coaches and referees. The previous year, they hosted a Level 2 course on the Introduction to Practice Planning. This year they organized a Level 3 coaching course on Periodization and Coaching Philosophy.  They also organized a Level 1 – Introduction to Referee course for their younger national referees. This year’s courses were conducted on 21-24 May in the beautiful city of Porec and was done in conjunction with Olympic Solidarity and United World Wrestling. 

The coaching course was led by UWW Educator Mr. Nenad Žugaj (CRO).  During the course, the 26 participants developed a better understanding of how periodization works when designing training sessions.  They were able to integrate those concepts and design their own plans.  The participants also focused on developing a coaching philosophy that they can use with their teams.

“The participants were active, I think they relaxed more and more every day and thus became more creative in their answers. I am pleased with the energy that prevailed and the positivity of the participants through jokes but also more serious topics.” said Mr. Žugaj  Eric, one of the coach participants said, “’I really liked the course and I would like to see such educations held more often. I especially liked how we, the coaches and referees, had joint lectures and assignments and were able to give opinions and views from different perspectives. I am looking forward to the next Level 4 course.”

CROParticipants look on doing the education courses held in Croaita during the final week of May. (Photo: United World Wrestling)

The referee course was led by UWW Educator Ms. Edit Dozsa (ITA). The course had 13 participants who focused on the fundamentals of being a good referee.  They focused on the evaluation of holds, how to properly start and end matches, proper referee mechanics, and keeping the athletes safe during bouts.  The referee participants were able to practice their skills through simulated matches and practical assessments. 

Both the coaches and referees had some working sessions together. They were able to analyze the roles of the coaches and of the referees. This helps give them a better understanding of the jobs that they do. They also discussed the importance of athlete safeguarding in wrestling.

“The cooperation with the educators Edit and Nenad was very good and successful. I visited the lectures on a couple of occasions and found them to be educational and interesting. The feedback from our coaches and judges was positive.” said Tin Bregović.

The Croatian Wrestling Federation also hosted a competition at the end of the courses. This competition allowed the coaches and referees to practice some of the skills that they had just learned during the course.