#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleUlaanbaatar

Emami denies Yazdani spot on Iran team for World Championships

Saturday, May 31, 2025 - 13:40 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 31) -- Clashing in an all-Iranian final at 74kg at the Ulaanbaatar Open with the spot on the Iranian team for World Championships on the line, Amirmohammad YAZDANI (IRI) and Yones EMAMI (IRI) made it to the final after some tough bouts.

Head coach Pejman DOROSTKAR did not sit in any corner and the second coaches did not shout instruction, the case in most bouts which involves qualification for a national team.

While Emami was the favorite, Yazdani was the challenger. Emami has been here before. Yazdani wanted to prove he belongs at 74kg.

And he had planned it perfectly -- don't let the score get out of hands and then go all-out in the final minute against Emami. It all worked well until the final minute.

Emami brought his top-notch defense to the mat to deny Yazdani an opening and then tactically did not engage with Yazdani in last 30 seconds to win the final, the spot on Iran team and deny Yazdani a bid to make the World Championships in Zagreb.

The final was not spectacular as it did not have big moves or crafty scrambles. It began with both wrestlers being called passive by the referee in the first minute.

But Yazdani was given the second warning before Emami in the first period and the latter took a 1-0 lead at the break. As the bout resumed, Yazdani scored a stepout early in the second period to take a 1-1 criteria lead. Emami answered with a stepout and took a clear 2-1 lead.

Yazdani was unfazed despite falling behind as it was still under control as he has planned. Then came the burst of attacks to score a takedown. He got a single-leg attack and almost put Emami down. But as he back peddled, Yazdani went out of bounds and then fell on his knees before he could get Emami out. Emami was awarded a point which made it 3-1 but Yazdani challenged the call.

The initial call of one point for Emami was upheld and Yazdani lost the challenge, adding another point to Emami's score which was now 4-1.

With 36 seconds remaining, Yazdani still went for the kill and as Emami was evading, Yazdani was giving two points on different occasions but that was all Yazdani got as he dropped the final and a chance to be in the Iran team for Zagreb.

While Emami did not celebrate the win, Yazdani failed to hold his tears back on the podium as he was awarded the silver medal.

"Amirmohammad is my friend and brother," Emami said. "We train together a lot, so we’re pretty familiar with each other’s wrestling style. That’s why this match was a bit tough."

One of the biggest differences in the bout Emami's defense which made Yazdani, who had recently switched from 70kg to 74kg, work harder for any points.

"I had thought about it [defense] during practice and even throughout the day trying to fix my weaknesses," he said. "I used to give away points too easily, but I had improved a bit here, and I hope I can keep getting better from this point on."

Emami now has a bigger challenge -- to win a medal for Iran at the World Championships at 74kg.

"The World Championships are definitely at a higher and tougher level," he said. "We take part in training camps and practice under the supervision of the coaching staff."

There was a third Iranian -- Noorali ABOUZARI (IRI) -- in the fray to make the team but he lost to JAIDEEP (IND), who won bronze medal at 74kg.

The other bronze medal at 74kg went to Orozobek TOKTOMAMBETOV (KGZ), who almost defeated Yazdani in the semifinal. Toktomambetov led 6-4 with 10 seconds remaining when Yazdani got behind and scored a turn to finish the bout 6-6 and win on criteria.

Two other Freestyle weight classes were also in action on Saturday and Askhab SAADULAEV (UWW) at 92kg and Osman GOCEN (TUR) at 86kg won gold medals.

At 86kg, Osman GOCEN (TUR) won gold medal after he defeated Byambadorj BAT ERDENE (MGL) 7-0 while Saadulaev won gold medal Asian silver medalist Deepak PUNIA (IND) injury defaulted in Round 5 back at 92kg.

RESULTS

74kg
GOLD: Yones EMAMI (IRI) df. Amirmohammad YAZDANI (IRI), 4-3

BRONZE: Orozobek TOKTOMAMBETOV (KGZ) df. Soner DEMIRTAS (TUR), via inj. def.
BRONZE: JAIDEEP (IND) df. Tugsjargal ERDENEBAT (MGL), via fall

86kg
GOLD: Osman GOCEN (TUR) df. Byambadorj BAT ERDENE (MGL), 7-0

BRONZE: Batbilguun NAADAMBAT (MGL) df. Dayanbileg GAN OCHIR (MGL), 10-0

92kg
GOLD: Askhab SAADULAEV (UWW)
SILVER: Deepak PUNIA (IND) 
BRONZE: Bat-Erdene BYAMBASUREN