#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

Obituary

Japanese legend and Olympic champ Obara passes away aged 44

Saturday, July 19, 2025 - 11:00 By Ken Marantz

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TOKYO (July 19) — Legendary Japanese wrestler Hitomi OBARA, the 2012 London Olympic gold medalist at women's 48kg and an eight-time world champion, passed away on Friday, the Japanese media reported on Saturday. She was 44.

The Japan Self-Defense Force Physical Training School, where Obara was a women's coach, said it was withholding the cause of death "out of consideration for the privacy and emotions of the bereaved family," according to The Yomiuri Shimbun.

Obara, the mother of two elementary school-aged children, was a director in the Japan Wrestling Federation, and had just been appointed in June as a coach of the women's national team for the run-up to the 2028 Los Angeles Olympics along with fellow former Olympic champion Kaori ICHO.

Obara, who won six of her world titles at 51kg under her maiden name of SAKAMOTO, became a model case for the ups and downs of high-level sports and the ability to overcome grave disappointment. Her victory at the London Olympics, at age 31, came after being denied spots on Japan's team at both of the two previous Olympics by fellow legend Saori YOSHIDA.

Born in 1981 in the wrestling hotbed of Hachinohe, Aomori Prefecture, in northern Japan, Obara went on to attend Chukyo University (now Shigakkan), which she helped turn into a national powerhouse along with Yoshida and fellow Hachinohe native Icho.

"It's hard, it's hard, I can't keep from crying," former Shigakkan and national team coach Kazuhito SAKAE was quoted as telling the Japanese media. "She was a wrestling prodigy. At the least, she was a hard worker with a strong sense of responsibility. She was wrestling's heaven-sent child. I still can't believe it." 

Obara won back-to-back world 51kg titles in 1999 and 2000. A serious knee injury would keep her from returning to the world championships until 2005, from which she won four in a row.

In between, she attempted to make the Japanese's squad to the 2004 Athens Olympics, but that dream ended with a loss by fall to Yoshida in the 55kg final at the All-Japan Championships in December 2002. She would only compete once in 2003 before returning in earnest in 2004 and beginning her streak of world titles the following year.

But more disappointment came her way in the qualifying process for the 2008 Beijing Olympics. Again it was Yoshida who squashed her dreams, beating her 2-0 (2-0, 4-0) in the 2006 All-Japan final. After the match, Obara sat for hours sobbing in a corner of the warm-up room, a towel draped over her head.

Obara managed to rebound from the defeat to win a playoff for the 51kg spot at the 2007 World Championships, where she won gold No. 5. After adding No. 6 a year later with a run to the gold that included a victory over future Olympic champ Helen MAROULIS (USA), she decided to retire.

But despite all of her success, the lack of a Olympic gold -- or even an appearance, for that matter -- still left a sting that would not abate. That, and the decision of her younger sister Makiko to retire, led her to attempt the difficult path of cutting down to 48kg to make it to London.

Makiko was a world bronze medalist at 48kg in 2005 and 2008, but decided to end her career after placing eighth in 2009. Hitomi had never wanted to displace her sister from the national team, but now the door to 48kg was open.

Her biggest battle may have been with the scale. On the mat, she was as unbeatable as ever, storming to world golds in 2010 and 2011 -- now as Obara after getting married in 2010.

There was one slip-up along the way -- a semifinal loss to So Sim HYANG (PRK) at the 2010 Asian Games that ended her 70-match winning streak in international matches. But she regained her confidence with a decisive win at the All-Japan, and it was with a full head of steam that she headed to the London Olympics, which she had announced would be her swan song.

In London, Obara knocked off defending Olympic champion Carol HUYNH (CAN) in the semifinals before coming from behind in the final to defeat Mariya STADNIK (AZE) 2-1 (0-4, 1-0, 2-0) -- a replay of the gold-medal match at the 2011 worlds.

"If you keep doing what you love and never give up, you can achieve your dream," Obara told students at the junior high school she attended during a visit in January last year.

Upon retiring, Obara joined the staff at the Self-Defense Force Physical Training School, where she was also an officer. Among the members she coached were Haruna MURAYAMA OKUNO, Himeka TOKUHARA and Masako FURUICHI, who all made Japan's team to this year's World Championships.

In 2022, Obara was inducted into UWW's Hall of Fame along with Yoshida and Icho.