#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

UWW and Inspire Institute of Sport host first-ever coaching course

Tuesday, July 8, 2025 - 13:22 By United World Wrestling Press

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VIJAYANAGAR, India (July 9) -- United World Wrestling hosted a international coaching course at Inspire Institute of Sport in India from June 27 to July 1.

This was the first-ever coaching course held in India under the partnership that UWW signed with IIS in 2024 to help develop wrestling in India. The Level 2 coaching course was led by July and was lead by Ahmed KHEDHRI (TUN).

"The group was distinguished by a wide diversity of experiences and backgrounds, which added a special richness to the discussions and allowed for fruitful exchanges of ideas and practices," Khedhri said. "The coaches’ enthusiasm and commitment to enhancing their knowledge and skills to serve wrestling in their respective countries were clearly evident. This positive interaction added a dynamic and engaging spirit to the course, making it a truly rich and effective educational experience."

The Level 2 coaching course focused on the designing and implementing of practice plans and had nine coaches from three countries namely India, Singapore, and Nigeria that participated in the course.

The course covered various topics including seven basic skills of wrestling, introduction to performance analysis designing effective practice sessions, risk management, mental development, Anti-Doping, environmental impact and included technical sessions. During the course, the coaches actively practiced and developed their skills through practical evaluations.

"The course was very successful and impactful. It was truly excellent, characterized by clarity, depth, and practical application that added real value for all participants. I feel deeply grateful and very excited, as this was our first education clinic, through which we have already seen many promising potentials and future opportunities," Rishabh CHAUHAN, Head of Sports Excellence Program at IIS, said.

INDParticipants at the  Level 2 coaching course work through designing and implementing a wrestling practice plan. (Photo: United World Wrestling)

Quotes from some of the participants:

Timothy Loh Yu (SGP)

“Completing the UWW Coaching Course Level 2 was an enriching experience that deepened my technical knowledge and coaching philosophy. The course focused on athlete-centered development, advanced planning, and effective communication. Key takeaways included structuring training cycles, integrating strength and conditioning, and applying sports science for better athlete management. Practical sessions improved my technical instruction and feedback skills. Overall, the course strengthened my confidence and commitment to continuous learning. The venue, facilities, accommodation, and the facilitation by Mr. Ahmed were also excellent and supported the success of the program.”

Gurpreet Kaur (IND)

“I would like to express my gratitude for facilitating the UWW Level 2 Coaches Course. The course was highly informative, engaging, and practical, covering key topics such as basic wrestling skills, training phases and periodization, video analysis, practice planning, nutrition and weight management, and athlete management. It has deepened my perspective as a coach and equipped me with practical tools to use in my training sessions. To further enhance learning, incorporating more case studies, video breakdowns of real matches, and live or recorded athlete demonstrations could strengthen technical and tactical understanding. Overall, the course struck a good balance between theory and real-life application.”

Blessing Oborududu (NGR)

“The UWW Level 2 Coaching Course has been a game-changer for me. I’ve gained practical skills to enhance my coaching, including analyzing and correcting techniques, planning effective training programs, and applying strength & conditioning and nutrition to optimize athlete performance. I’ve also developed leadership and communication skills to foster a supportive training environment. This course has truly elevated my coaching abilities and will help me better support my athletes’ growth and success.”