#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Sadulaev shuts down Taylor in World Championships showdown

Wednesday, October 30, 2024 - 11:59 By Vinay Siwach

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TIRANA, Albania (October 30) -- Two-time world champion at 92kg Kamran GHASEMPOUR (IRI) would have expected his return to the World Championships to make all the noise in Tirana. After all, it had been two years since he last competed at the World Championships.

Enter Abdulrashid SADULAEV (AIN) and David TAYLOR (USA). The former, who last won the world title in 2021, was not able to compete at the Paris Olympics and was injured during the semifinal of the 2023 World Championships.

Taylor, world champion in 2023, missed the Paris Olympics after losing the trials in the United States, announced his retirement and took a coaching job. He came out of retirement and decided to compete at the World Championships and retire.

Both are not 92kg wrestlers. Sadulaev has been a true 97kg for eight years now. Taylor is competing at this weight for the first time after dominating 86kg for years. But the two were pitted against each other in the opening round of the World Championships in Tirana at 92kg.

The small Feti Borova Sports Hall in Tirana did not have space to sit. So where one could, they stood to watch the two wrestle. Saudulaev in a singlet not meant for his 92kg body. Taylor, in his customary elbow on the thigh and waiting for his opponent.

No one knew what was going to happen. Sadulaev was reducing weight, and Taylor was gaining. How would the two match up? It was this lack that prompted the fans to cheer for both. But after the first period, the picture became much clearer. Sadulaev shut down Taylor's offense and came out of the pressure bout 7-0.

After the initial collar ties, Taylor went for the offense. He got on Sadulaev's leg and tried the lift but Sadulaev was swift to get out of the hold. Taylor continued his attack. That's the only way he knows wrestling. Taylor took another offensive shot and Sadulaev, with lessons from the previous attack, pressured forward to neutralize the attack and scored a go-behind for two. Sadulaev resorted to heavy snapdowns and Taylor wasn't able to defend the second one. Within two minutes, Sadulaev was up 4-0.

The speed and power was Sadulaev was impressively superior to that of Taylor who decided to change a little in the second period. He went for the far leg of Sadulaev. But Sadulaev was quick and spun behind Taylor and scored a takedown with less than two minutes left.

By this time, Ghasempour had finished his bout on the other mat. He defeated Takashi ISHIGURO (JPN) 6-0 in a rather slow bout.

Sadulaev now had to defend his 5-0 lead. Taylor continued his aggressive approach and got on Sadulaev's right leg. What he did not expect was the quick counter from Sadulaev who pushed Taylor and scored an exposure for two. It was evident that Taylor could not match Sadulaev.

David TAYLOR (USA)David TAYLOR (USA) in the warm-up hall after his bout against Abdulrashid SADULAEV (AIN) at 92kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

"I did not score on the two times I shot and he did," Taylor said after the bout. "That was the difference. I needed to score on those two occasions."

Taylor and Sadulaev went to the warm-up hall but the former sat for more than 45 minutes in silence. He finally broke his silence and talked to the United States coaches after his leg attacks. After spending 30 more minutes gathering his thoughts, Taylor packed his bags and left.

On the training mats, Ghasempour and Sadulaev jogged before cooling down after their bouts. If both continue to win, they are expected to meet in the semifinals.

The match will be rather important for Taylor as well. He will hope for a Sadulaev win which will give him the chance to wrestle for the bronze medal.

"I expect him to make the finals and come back tomorrow," Taylor said. "I need to wrestle better that is my focus for now."

If he does wrestle Thursday, fans will only be treated to another blockbuster. A Ghasemoour-Taylor bout. The only downside will be that one will go home empty-handed.