#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBratislava

Gatsalov: Satisfied with Euros, will prepare for tougher World Championships

Thursday, April 24, 2025 - 13:29 By United World Wrestling Press

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BRATISLAVA, Slovakia (April 22) -- Khadzhimurat GATSALOV was in Bratislava, Slovakia for the European Championships as the coach if the UWW wrestlers and returned with five gold, two silver and one bronze medals in 10 weight classes.

United World Wrestling caught up with Gatsalov after the tournament and he reflected on the performance of the wrestlers and his plans for the World Championships which will be held in September in Zagreb, Croatia.

Excerpts:

- On the performance of his wrestlers

Gatsalov: Overall, we are satisfied with the results. We haven’t had a performance like this in a long time -- five gold medals out of ten, plus two silver and one bronze. That means eight out of ten athletes came home with medals. Both the coaching staff and the athletes did a great job and prepared well for this European Championships.

We were counting on four or five gold medals. The guys wrestled really well and followed the instructions. For us coaches, that’s the most important thing that the wrestler steps on the mat and follows the game plan.

- On competition with Iran and the United States

Gatsalov: I believe there’s still room for improvement. This will help strengthen both our technical and physical foundations. When I look at Iranian and American wrestling, they put a lot of emphasis on physical conditioning. We’ve never really focused on that. We’ve always prioritized technique. But moving forward, we’ll also be physically prepared to endure tough matches and handle heavy loads without wearing out.

- On Sidakov's return and performance at 74kg

Gatsalov: Sidakov just couldn’t make it happen this time, maybe it’s because they know each other so well. [Chermen] VALIEV had a very strong motivation to win. You could feel it, it was clear on the mat. But as a coach, I believe this loss will serve as a driving force for Sidakov's future wins. It’s a significant psychological moment. Honestly, it’s better to experience this now than at the World Championships or the Olympics. I think once he recovers from his injury, we’ll get back to training and keep moving forward.

- On former world champion Baev winning gold

Gatsalov: Since 2019, he hadn’t shown any results on an international level. But today, he was better than anyone. He’s been working towards this moment for a long time, training hard, and he showed solid, confident wrestling. He wrestled like a true master — precise, and without mistakes. We were genuinely very happy for him.

- On the 65kg champion Ibragim IBRAGIMOV

Gatsalov: Ibragimov demonstrated a strong performance, despite losing at the Ranking Series in Albania less than a month ago. Today, he came in well-prepared. He was in good form physically, technically, and mentally. That previous loss likely became a stepping stone toward this victory.

Khadzhimurat GATSAKOVKhadzhimurat GATSALOV at the European Championships in Bratislava. (Photo: United World Wrestling / Kadir Caliskan)

- On preparations for World Championships

Gatsalov: We have a clear understanding of how we’re going to prepare. I can’t reveal all the secrets of our training plan, but we know exactly who we’re preparing for. That’s why we’ll be focusing on targeted, individual work against specific opponents. Our coaching staff is strong. We have real professionals on board, including experienced coaches from the old Soviet school and younger ones who are stepping up and bringing fresh energy.

I think our wrestlers are also friendly with each other, which is very important. The atmosphere in the team is productive. We are waiting for the World Championships. We want competition on the mat with big countries like Iran, America. The Japanese have also improved a lot. Therefore, we want to compete with the strong ones, and we want to settle things on the mat.

(The interview was conducted by Karina MIRZOIAN)