#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

Women's coaches and referees course held in Colombia

Thursday, April 24, 2025 - 12:59 By United World Wrestling Press

Share this article

RIONEGRO, Colombia (April 23) -- An unprecedented international course, exclusively for Spanish-speaking female coaches and referees, was held in Rionegro, Colombia from April 16 to 18.

Organized by United World Wrestling (UWW) with support from Olympic Solidarity, the event took place at the Recinto Quirama, gathering 33 participants from 15 Latin American countries.

The course was inaugurated by UWW Development Director Deqa NIAMKEY, UWW Sport and Development Officer Yuri Maier and member of the UWW Americas Executive Committee Fanny ECHEVERRY.

The educational sessions were led by Rafael GALVA LEBRON, an Olympic referee and member of the UWW Referee Commission, known for his passionate and dynamic teaching style and Raul TRUJILLO DIAZ, one of the most respected Greco-Roman wrestling coaches globally, recognized for guiding the legendary Olympic champion Mijain LOPEZ (CUB).

Throughout three days filled with camaraderie, learning, and solidarity, the participants engaged in integrated theoretical and practical sessions conducted in a shared venue.

This approach facilitated dynamic exchanges, ongoing dialogue between coaches and referees, and created a supportive and collaborative learning environment. The course activities included live simulations, technical analyses, motivational talks, and workshops on leadership and personal development.

Notably, the event featured motivational speeches by Jackeline RENTERIA, Colombia's two-time Olympic medalist and a leading figure in Women's Wrestling on the continent, and Jessica ECHEVERRY, President of the Risaraldense Wrestling League.

Both speakers emphasized shared experiences and the importance of women supporting each other beyond individual differences.

COLParticipants listen to United World Wrestling's Development Department's opening remarks. (Photo: United World Wrestling)

"This course was a significant opportunity to continue learning and to give back to the sport that has given me so much," Nes RODRIGUEZ (PUR) said. "Now, as a sports director, my goal is to inspire children and youth by showing them that sports can provide a life full of opportunities beyond any hardships."

Other expressed how motivated they were after attending the courses.

"It reminded me of the importance of never giving up, not only as a coach but also as a woman," Keliyojana VAZQUEZ (MEX) said. "I'm returning home with new tools to improve my work and appreciate myself more in every aspect."

"I leave with the commitment to build networks of support and communication among us," Paula GRAJALES (COL) said. "We are friends and colleagues who must unite to grow together and continue transforming our communities and the sport."

The pioneering course, aligned with the Gender Equality, Diversity, and Inclusion (GEDI) agenda of the International Olympic Committee, represented a historic milestone for women's wrestling in Latin America

The notable personal growth experienced by the participants confirmed that when women come together and put aside competition, they significantly amplify their transformative power, strengthening the future of women's sports in the region.