#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

UWW and Iran sign MoU to bring Chouke under Associated Styles

Sunday, April 20, 2025 - 13:07 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (April 20) — United World Wrestling and the Iran Wrestling Federation took a significant step to promote Choukhe, signing a four-year Memorandum of Understanding.

The MoU will enable both organizations to work together to promote and protect Chouke, a traditional form of wrestling, under the UWW Associated Styles.

Both UWW and the Iranian federation will also work to develop Chouke under their umbrella. This agreement's objective is to facilitate the protection, development, and promotion of Chouke. As per the agreement, both parties will hold regular meetings to exchange ideas and share knowledge.

Chouke is a traditional form of wrestling in Iran with wrestlers performing on mud in a marked circular ring. Each bout is of five minutes with more than one bout conducted at the same time. In case of a tie with a one-minute break, three minutes of extra time are added. Within three minutes, the wrestler who earns the first point will be the winner.

This style of wrestling does not allow the wrestler to touch his opponent's legs. The bout can only be fought with grips above the waist. There are different ways to score points in Chouke.

One point is awarded for a takedown, two points are awarded if a throw is completed outside the ring, and one if completed inside. Most other moves award only one point. A fall occurs when even one shoulder touches the ground.

Both wrestlers have to wear the official clothes to compete in Chouke. A t-shirt, a special jacket and a short are considered to be official outfit. The shirt must be long enough to go below the waist and the sleeves be long till the elbow. A strong cloth belt must be tied around the waist of the wrestlers and is fixed at the back and the wrestlers compete barefoot.

The old form of wrestling has a special place in Iranian history, and the agreement will help with its growth and development in Iran. UWW's commitment to work closely with the Iran federation for Chouke is in line with its vision to grow and promote all the traditional forms of the oldest form of the sport.