#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBratislava

On 14th attempt, Prevolaraki wins historic European gold for Greece

Friday, April 11, 2025 - 22:47 By Vinay Siwach

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BRATISLAVA, Slovakia (April 11) -- Maria PREVOLARAKI (GRE) made her first trip to the European Championships in 2011 when she was 19 years old. She competed in 14 European Championships and returned home with eight medals -- four silvers and four bronzes -- over the last 13 years.

Now 33 and competing at her 14th European Championships, Prevolaraki won her first gold medal with a thrilling win over Andreea ANA (ROU), ending a 24-year wait for Greece to have a champion in Women's Wrestling at the continental event. Former world champion Sofia POUMPOURIDOU (GRE) was the last and only other European champion for Greece in Women's Wrestling.

"I am very happy that I managed to earn the gold medal," Prevolaraki said. "I was waiting so many years to be the European champion and I am 33 years old but I managed to do it."

Over the years, Prevolaraki has lost four finals, all to different opponents. But Friday, she managed to keep her composure in a close bout for the win.

"This time I am more experienced and I did not feel any pressure," she said.  I played freely and good things happen when you have no pressure."

Wrestling in Bratislava in the 53kg weight class, Prevolaraki was hit with passivity first and put on the 30-second clock which expired without Prevolaraki scoring to give Ana 1-0 lead.

Ana extended her lead to 3-0 when Prevolaraki tried to hit a cut-back but was unsuccessful in the move. With more than two minutes remaining, Ana tried defending her 3-0 lead but was put on the activity clock when 1:10 were left.

During the 30-second period, Prevolaraki went for the leg-attack but Ana moved and tried getting behind Prevolaraki which she almost did and tried throwing the Greek with a cradle. But Prevolaraki was alerted and did not land in danger and scored a takedown. The activity clock against Ana expired which added another point for Prevolaraki, making the score 3-3 with the Greece wrestler leading on criteria of last point scored.

Romania decided to challenge, a strategic one. Even a lost challenge would need Ana to score a point to win from 4-3 with Prevolaraki lead and 3-3 with criteria to Prevolaraki.

On review, Romania lost the challenge and Prevolaraki led 4-3. Ana hit a sweep single and tried forcing Prevolaraki out of bounds but the Greece wrestler turned it around to get Ana's head out first and get another point to lead 5-3 which she defended and won the gold medal.

Maria PREVOLARAKI (GRE)Maria PREVOLARAKI (GRE) at the medal ceremony of the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

"I think I have had a good career," she said. "I am sad that I don't have an Olympic medal but I have many European medals and world Championships medals."

Prevolaraki, a four-time Olympian, a rare feat in wrestling, paid tribute to three-time Olympic champion Buvaisar SAITIEV, by wearing a shirt with his photo and message. Saitiev had passed away in March at the age of 49 years.

"The legend [Saitiev] is for all wrestler all over the world and his legend has no bounds. I wanted to pay a tribute to this legend," she said.