#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBratislava

Adar, the woman of firsts in Turkiye wrestling, retires

Friday, April 11, 2025 - 09:17 By Vinay Siwach

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BRATISLAVA, Slovakia (April 10) -- Turkiye's first-ever Olympic medalist, first-ever world and European champion in Women's Wrestling, Yasemin ADAR (TUR)retired Thursday after 16 years of international wrestling.

A winner of seven gold medals at the European Championships did not have a fairytale ending as she lost the 76kg final against Anastasiya ALPYEYEVA (UKR) on Thursday at the European Championships in Bratislava.

Despite the loss, Adar undoubtedly retires the trailblazer in Women's Wrestling for Turkiye. In 2016, she won her first European title to create history before adding the world title in 2017. In 2021, she became the first Turkish wrestler in Women's Wrestling to win the bronze medal when she pinned Aiperi MEDET KYZY (KGZ) to claim the medal at the Tokyo Olympics.

"I had an incredible career in the 76kg category," Adar said after the European Championships final. "I had many successes and many firsts. I became a two-time world champion. I was at the Olympics with bronze medal. So I have an incredibly beautiful career and I am proud of myself. I can't believe it. It's very difficult to describe. I am very emotional today."

Adar, who had tears in her eyes while was taking off her shoes on the mat to mark her retirement, is aptly called the "woman of firsts" in Türkiye. With her teammates and family in the stands cheering for her, the final match became even more emotional for Adar.

"I finished my wrestling and believe me it was not easy at all," she said. "I even rehearsed it many times before coming here. I said this is where I will finish my career. In my speech, I always wanted to be considered as the legend of 76kilograms. This match was more nervous for me. I had planned it beforehand, I knew that this match was the last match. Even though I couldn't earn the gold medal, I ended it with silver. But believe me, there are really great successes in my career."

On how she came to the decision of retiring at the European Championships, Adar was clear that she wanted to pass on the baton to the younger generation.

"Even if you don't want it, wrestling starts to leave you," she said. "Although there are those who say I am very good, I try to compare it to a situation like this. I am 34-years-old with an 18-year-old athlete and unfortunately we cannot have the same performance."