#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBratislava

Adar leads Turkiye's strong show at European Championships

Tuesday, April 8, 2025 - 23:17 By Vinay Siwach

Share this article

BRATISLAVA, Slovakia (April 9) -- Yasemin ADAR (TUR) is a step closer to winning her eighth European gold medal. 

The Turkish legend once again reached the European Championships at 76kg after beating Martina KUENZ (AUT) 2-1 in the semifinals. Both wrestler spilt activity clock points but Adar scored a stepout to take a 2-1 lead and win.

Adar will have to beat former world U23 champion Anastasiya ALPYEYEVA (UKR) who pinned Anastasiya ZIMIANKOVA (UWW) in the other semifinal.

Adar led an inspired Turkish team which had three finalists on Wednesday at the European Championships. Turkiye is the defending champions in team title.

At 59kg, Bediha GUN (TUR) defeated defending champion Alyona KOLESNIK (AZE), 3-0, and she will face former world U20 champion Anastasiia SIDELNIKOVA (UWW) who held on for a 6-0 victory over Erika BOGNAR (HUN).

Returning silver medalist Evin DEMIRHAN (TUR) also reached the final. In her semifinal, she won after her opponent Emilia GRIGORE VUC (ROU) suffered an injury mid-bout.

Demirhan built a 9-3 lead and was about to Vuc when the Romanian let out a painful cry. The semifinal was stopped and Demirhan got a victory via injury default. She will face former European champion Oksana LIVACH (UKR) for the gold medal.

In 2019, Livach won the gold medal at the European Championships. But in the six years since then, she has been denied the top of the podium finish at the tournament.

Livach is now has the opportunity to return to the top position in what will be her fourth trip to the final; she has won one and lost two in her career.

She defeated Nadezhda SOKOLOVA (UWW) 3-1 in the semifinal after earning an extra technical point.

One of Ukraine's biggest hopes for the gold medal Oleksandra KHOMENETS (UKR) suffered a big 9-3 loss to Ekaterina VERBINA (UWW) in the 55kg semifinal. Khomenets led 2-1 for the majority of the bout but Verbina got on a single-leg attack, elevated the leg and as Khomenets tried a split defense, Verbina dragged and dropped her on the mat for four.

Another four-pointer in the final 15 seconds ended any hopes for Khomenets as Verbina won 9-3 to book her spot in the final against world bronze medalist Tatiana DEBIEN (FRA) who defeated Mariana DRAGUTAN (MDA) 10-0 in the other semifinal.

The 35-year-old Debien, who has only a bronze medal from 2023 edition in her six European Championships appearances, made it to the final for the first time after putting on a takedown masterclass against Dragutan.

At 68kg, Kateryna ZELENYKH (ROU) booked a spot in the final after her two four-pointers were too much for world bronze medalist Adela HANZLICKOVA (CZE). Zelenykh won 11-3.

She will take on Alina SHAUCHUK (UWW) after she won 2-1 against age-group European champion Manola SKOBELSKA (UKR) in the other semifinal.

RESULTS

Semifinals

50kg
GOLD: Oksana LIVACH (UKR) vs. Evin DEMIRHAN (TUR)

SF 1: Oksana LIVACH (UKR) df. Nadezhda SOKOLOVA (UWW), 3-1
SF 2: Evin DEMIRHAN (TUR) df. Emilia VUC (ROU), via injury

55kg
GOLD: Tatiana DEBIEN (FRA) vs. Ekaterina VERBINA (UWW)

SF 1: Tatiana DEBIEN (FRA) df. Mariana DRAGUTAN (MDA), 10-0
SF 2: Ekaterina VERBINA (UWW) df. Oleksandra KHOMENETS (UKR), 9-3

59kg
GOLD: Anastasiia SIDELNIKOVA (UWW) vs. Bediha GUN (TUR)

SF 1: Anastasiia SIDELNIKOVA (UWW) df. Erika BOGNAR (HUN), 6-0
SF 2: Bediha GUN (TUR) df. Alyona KOLESNIK (AZE), 3-0

68kg
GOLD: Alina SHAUCHUK (UWW) vs. Kateryna ZELENYKH (ROU)

SF 1: Alina SHAUCHUK (UWW) df. Manola SKOBELSKA (UKR), 2-1
SF 2: Kateryna ZELENYKH (ROU) df. Adela HANZLICKOVA (CZE), 11-3

76kg
GOLD: Yasemin ADAR (TUR) vs. Anastasiya ALPYEYEVA (UKR)

SF 1: Yasemin ADAR (TUR) df. Martina KUENZ (AUT), 2-1
SF 2: Anastasiya ALPYEYEVA (UKR) df. Anastasiya ZIMIANKOVA (UWW), via fall

Qualification and morning session blog follows below

13:03: Martina KUENZ (AUT), a three-time European silver medalist, closes out the session with a big 12-0 win over returning silver medalist Catalina AXENTE (ROU). She blasted two double leg throws and two gut wrenches for the points.

12:47: Oksana LIVACH (UKR) into the 50kg semifinal with a 7-0 controlled win over Emma LUTTENAUER (FRA). Livach with a four-pointer in the opening minute and Luttenauer played catch-up after that.

12:40: Anastasiya ALPYEYEVA (UKR) with a fall over age-group world medalist Laura KUEHN (GER) to enter the semifinal at 76kg. She will face Anastasiya ZIMIANKOVA (UWW) who defeated Valeriia TRIFONOVA (UWW) 3-0.

12:20: Adela HANZLICKOVA (CZE) is back into the European semifinals with a 6-3 win over Noémi SZABADOS (HUN). She is looking to become the first Czech woman to win the gold medal at the European Championships.

12:17: Defending champion Yasemin ADAR (TUR) with a big headlock throw for four and then pins Enrica RINDALI (ITA) to get her title defense at 76kg going with a win.

12:15: Defending champion at 59kg Aloyna KOLESNIK (AZE) breaks down Alesia HETMANAVA (UWW) with a spree of takedowns and leads a 6-0 but Hetmanava hits a throw in the final 50 seconds which bring the score to 6-2. She holds Kolesnik in danger positions for the remaining time but fails to secure the fall. Hetmanava wins 7-2

12:05: Defending champion and Paris bronze medalist Buse TOSUN (TUR) falls to Alina SHAUCHUK (UWW) 3-2 at 68kg. Shauchuk had one takedown which was enough for the two technical points Tosun scored.

11:55: World silver medalist Oleksandra KHOMENETS (UKR) fell behind 2-0 at the break after Beatrice FERENT (ROU) countered her attack for two points in their 55kg quarterfinal. However, Khomenets, searching for first senior European title, hits a four-point and then gets countered for exposure. She holds a 4-4 criteria lead before winning the bout 8-4 and enters the semifinals.

11:46: Three-time European U20 champion and two-time European U23 silver medalist Manola SKOBELSKA (UKR) needed a late stepout against Kendra DACHER (FRA) to win 6-5 at 68kg. Skobelska, making her debut at senior Europeans, scored a four-point throw to lead Dacher 4-3 but Dacher got a takedown to reclaim the lead 5-4. A stepout gave Skobelska 5-5 criteria lead which Dacher failed to break. France challenged after the time and a lost challenge added another point to Skobelska's score.

11:35: Kateryna ZELENYKH (ROU) with a move four to work up a 6-0 lead before securing the fall over Sophia SCHAEFLE (GER) at 68kg in a minute and 12 seconds.

11:30: Emilia VUC (ROU), former world silver medalist and European medalist, takes a minute and 13 seconds to roll to a 10-0 victory over Maria LEORDA (MDA) at 50kg.

11:23: Bediha GUN (TUR) gets two activity clock points and she manages to beat Aurora RUSSO (ITA) 2-1. Russo's one point also came from the activity clock.

11:15: Beatrice FERENT (ROU) kept Elnura MAMMADOVA (AZE) in danger position for more than two minutes and secured a 3-2 win at 55kg. Mammadova could not sneak out of the double-arm lock.

11:10: A couple of heartbreaks for local wrestling fans as Sophia SCHAEFLE (GER) pins Michaela SEBOEKOVA (SVK) at 68kg and Alina FILIPOVYCH (UKR) destroys Lara GORCS (SVK) 10-0 at 59kg.

11:00: World and returning bronze medalist Adela HANZLICKOVA (CZE) begins with an 11-0 technical superiority win over Tindra SJOEBERG (SWE) at 68kg. 

10:50: Two quick finishes at 68kg on Mat A, Alina SHAUCHUK (UWW) with a technical superiority win over Albina DRAZHI (ALB) and then Kendra DACHER (FRA) follows the same script against Nerea PAMPIN BLANCO (ESP) in the next match.

10:30: Day three here at the European Championships. We will have the repechage of the Freestyle and quickly move to Women's Wrestling in 50kg, 55kg, 59kg, 68kg and 76kg.