#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestlingHistory

Wrestling History: Who was Ivan Yarygin?

Monday, March 24, 2025 - 11:49 By United World Wrestling Press

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For most, a trip to Krasnoyarsk, Siberia on the last weekend of January each year would sound chilling. Afterall, it is one of the coldest regions on the planet.

But for the past 35 years, wrestlers from around the world attend the Ivan Yarygin Grand Prix in January, the tournament which kicks off the season for most countries.

The prestigious tournament sees close to 1000 wrestlers vying for the gold medals in Freestyle and Women's Wrestling. But who was Ivan Yarygin after whom the tournament is named?

Born in Kemerovo, Soviet Union on November 7, 1948, Yarygin was a two-time Olympic gold medalist and a world champion who went on to became the coach of the Soviet Union team and later the Russian national team.

In 1966, aged 18, Yarygin was stationed in Krasnoyarsk with the army and began training with legendary coach Dmitry MINDIASHVILI to polish his technique.

Famous for winning his Olympic bouts via fall, Yarygin won seven bouts at the 1972 Games in just over seven minutes. Those were days when a bout could extend till nine minutes. He pinned all seven wrestlers before time and no one has come close to matching that record.

How did Yarygin begin training in wrestling?

Yarygin played football in his village. His big built made him a perfect goalkeeper, a position he continued to play during his driving school training in Abakan. Vladimir CHARKOV, a wrestling club trainer, saw Yarygin and asked him to try wrestling. And just by chance, Yarygin began his wrestling career.

The Freestyle wrestler primarily competed at 100kg and was known for his dynamic training and ditching traditional methods in wrestling. He quickly rose through the ranks in Soviet wrestling circles. He debuted internationally in 1970 at the European Championships and finished with a silver medal. Ahmet AYIK (TUR) defeated him in the 100kg final. But Yarygin won the European gold in 1972, the first of his three continental titles.

Later that year, Yarygin participated in the 1972 Munich Olympic Games and won gold medal in 100kg without giving up a single point in seven bouts. He defeated Khorloo BAYANMUNKH (MGL) and Jozsef CSATARI (HUN) in the finals round.

His results dipped after the Munich Olympics, with 1974 being a humbling year, Yarygin moved back to village. "I trained in the village every day like a peasant," Yarygin had famously said. "I chopped enough firewood for three winters ahead."

Yarygin returned and made sure he was still the winner. The gold medal in Montreal was not as simple as Munich but there was still no match for Yarygin. He went on to win the gold medal in 1976, his second in Olympic Games.

In the first bout of the 1976 Games, Yarygin faced Harald BUTTNER who had defeated him in the European Championships. However, Yarygin managed to keep Buttner at bay and won 13-5.

Yarygin's results soon declined and he failed to top the standings in USSR. He would finally make way for younger generation before the 1980 Moscow Olympics.

After his retirement, Yarygin tried his hand at coaching and administration. Yarygin was the coach of the Soviet Freestyle team from 1982 to 1992 and later became the president of the wrestling federation from 1993 to 1997. Russia hosted the 1997 World Championships in Krasnoyarsk which Yarygin led in organization.

Yarygin died on October 11, 1997 in a car accident. United World Wrestling inducted him into the UWW Hall of Fame in 2010.