#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

After Olympic disappointment, Malmgren starts afresh with U23 world gold

By Vinay Siwach

TIRANA, Albania (October 24) -- Jonna MALMGREN (SWE) was one of the favorites to win a medal at the Paris Olympics. She began well, winning her first bout via fall. She scored two points on returning silver medalist Qianyu PANG (CHN) but fell short in the quarterfinals, losing 10-2.

The loss hurt Malmgren.

"I actually had a really tough time after the Olympics," Malmgren said. "Everybody who goes to the Olympics feels some kind of emptiness after and so did I and it was a tough couple of months getting back to the mat."

Malmgren spent some time with her family, coached at her club and pondered over her Olympic campaign. She could not remain disappointed in the Olympics and wanted to get out of it.

"I decided to go to U23 Worlds, to get some sort of revenge and get a good ending to the season," she said. "That was pretty much my goal. I went up one weight class and I just wanted to have fun and get to wrestle the way that I know I can.

"I also come to a point where maybe I don't need to feel the best. I do train for the U23 worlds to wrestle my best. I know wrestling. I know how to wrestle. Sometimes you just have to put your brain aside and just go in and do what you love."

Wrestling at 55kg, Malmgren won the gold medal at the U23 World Championships in Tirana, dominating the final against Zeltzin HERNANDEZ (MEX). She won the final 10-0 in just over three minutes. On her way to the final, Malmgren also defeated former world silver medalist Oleksandra KHOMENETS (UKR), 4-3, who was making a comeback to international wrestling after more than a year.

"I don't have too many world medals," Malmgren, who won the U20 World Championships gold in 2021, said. "That's why I also wanted to go because I feel like it's a good, confident boost for me as well to be here and just feel like I leave it all on the mat."

Barring the Olympics, Malmgren has had an incredible year. She opened the year with a gold medal at the Henri Deglane Grand Prix and followed that with a silver medal at the European Championships. Three months later she won gold at 53kg at the U23 European Championships before claiming the 53kg gold at the Budapest Ranking Series. Then came the Olympics and Malmgren failed to reach the medal bouts in her debut Games.

"I did my best to be as prepared as I could for the Olympics," she said. "That's why the disappointment was so tough for me. I had a really good feeling when I went up on the mat on the Olympics and I don't feel like I wrestled the way that I wanted and how I expected to wrestle."

Now with four more years for the next Olympics in Los Angeles in 2028, Malmgren is going to continue wrestling at 53kg and 55kg.

"I feel good in 55, there's no doubt about it, but I feel good in 53 as well," she said. "I feel like that's my weight now, but like if I would go up, I would definitely need to get stronger to wrestle the 57 girls. The most important thing is that I wrestle and I feel good in 53kg and 55kg. I like to switch between those just to skip like cutting weight all the time."

Another wrestler who had to put away her disappointment was Ami ISHII (JPN).  The world silver medalist had won the Paris Olympics quota for Japan at 68kg but without a medal. According to Japan federation, a wrestler winning quota without had to go through a trial. Nonoka OZAKI (JPN) defeated Ishii in the playoff and earned a right to go to the Paris Games.

Though she missed the Olympics, Ishii did not forget the two World Championships to be held after the Games. She arrived in Tirana as the hot favorite to win the gold and did not disappoint, beating Paris Olympian Nesrin BAS (TUR) 8-1 for the gold medal.

"I was definitely aiming to win this tournament," Ishii said. "It wasn't as difficult as I thought."

Ishii had two victories via technical superiority and two via fall. Only the final in which she failed to finish the bout before time. Ishii was even cautioned for twisting the foot of Bas. Five days later, she will aim to win the 72kg gold medal at the World Championships in Non-Olympic weight classes.

A gold medal in that tournament will only help her forget the disappointment in Paris and focus on the next year.

"Everyone else except me was practicing, so I didn't feel comfortable being the only one not practicing," she said. "I didn't take much time off and started practicing wrestling right away. My goal is to go to the world championships and win the same way next year."

U.S. wins two golds

The United States has been in exceptional form at the U23 World Championshis and captured two gold medals. Sage MORTIMER (USA) at 50kg and Yelena MAKOYED (USA) at 76kg won gold medals in contrasting finals.

Mortimer stunned defending champion Umi ITO (JPN) in the semifinal with a fall despite trailing 12-4. She carried the same confidence in the final but was tested. She faced Natalia PUDOVA (AIN) in the final and swelled her early lead. However, in the second period, Mortimer allowed some sloppy takedown which made the score 7-5. Pudova failed to turn Mortimer in the end and suffered a 7-5 loss.

Ito returned to win the bronze medal but the loss against Mortimer has made her criticized herself.

"I wasn't particularly conscious of winning consecutive matches overseas, but this was my first loss in a match overseas," Ito said. "I felt very disappointed to lose like this. No matter what the situation is, I was able to learn once again that I should not focus on the immediate value, but rather perform each technique carefully and without being sloppy."

Ito has been stuck behind Yui SUSAKI (JPN) and Remina YOSHIMOTO (JPN) at the senior level in Japan and is awaiting her first break at the senior level.

"It's not the end here, I'm aiming for the Los Angeles Olympics," she said. "It's an experience for me to grow in order to participate in the Los Angeles Olympics. I will take this as a positive experience and do my best for the next tournament."

The second gold medal was won by Yelena MAKOYED (USA) who had the most impressive run to the gold with three technical superiorities and one fall. Makoyed gave little chance to Shuiyan CHENG (CHN) in the final and after leading 8-0, she managed to secure a pin for the win.

Makoyed was happy to get a title under her belt after long and relieved that she back to winning ways after a indifferent year as far as the results were concerned.

RESULTS

50kg
GOLD: Sage MORTIMER (USA) df. Natalia PUDOVA (AIN), 7-5

BRONZE: Nataliia KLIVCHUTSKA (UKR) df. Natallia VARAKINA (AIN), 9-1
BRONZE: Umi ITO (JPN) df. Laura GANIKYZY (KAZ), 11-0

55kg
GOLD: Jonna MALMGREN (SWE) df. Zeltzin HERNANDEZ GUERRA (MEX), 10-0

BRONZE: Oleksandra KHOMENETS (UKR) df. Ekaterina KARPUSHKINA (AIN), 5-0
BRONZE: Amani JONES (USA) df. Bhavika PATEL (IND), 5-2

59kg
GOLD: Solomiia VYNNYK (UKR) df. ANJLI (IND), 7-4

BRONZE: Hong LIANG (CHN) df. Aurora RUSSO (ITA), via fall (6-1)
BRONZE: Himeka TOKUHARA (JPN) df. Anastasiia SIDELNIKOVA (AIN), 6-1

68kg
GOLD: Ami ISHII (JPN) df. Nesrin BAS (TUR), 8-1

BRONZE: Alina SHAUCHUK (AIN) df. Brooklyn HAYS (USA), 6-4
BRONZE: MONIKA (IND) df. Xinze DU (CHN), 5-3

76kg
GOLD: Yelena MAKOYED (USA) df. Shuiyan CHENG (CHN), via fall (8-0)

BRONZE: Valeriia TRIFONOVA (AIN) df. Zsofia VIRAG (HUN), via fall
BRONZE: Nodoka YAMAMOTO (JPN) df. Alina YERTOSTIK (KAZ), 11-0

Semifinals

53kg
GOLD: Yu SAKAMOTO (JPN) vs. Serena DI BENEDETTO (CAN)

SF 1: Serena DI BENEDETTO (CAN) df. Xiaomin XIE (CHN), 10-5
SF 2: Yu SAKAMOTO (JPN) df. Otgontuya CHINBOLD (MGL), 4-4

57kg
GOLD: Ruka NATAMI (JPN) vs. Zhala ALIYEVA (AZE) 

SF 1: Zhala ALIYEVA (AZE) df. Sofia MACALUSO (USA), via fall (10-0)
SF 2: Ruka NATAMI (JPN) df. Neha SHARMA (IND), 3-2

62kg
GOLD: Macey KILTY (USA) vs. Iryna BONDAR (UKR) 

SF 1: Iryna BONDAR (UKR) df. Hanying ZHANG (CHN), 2-1
SF 2: Macey KILTY (USA) df. Viktoria VESSO (EST), 12-2

65kg
GOLD: Irina RINGACI (MDA) vs. Alina KASABIEVA (AIN)

SF 1: Alina KASABIEVA (AIN) df. Kateryna ZELENYKH (ROU), 3-2
SF 2: Irina RINGACI (MDA) df. SHIKSHA (IND), 10-0

72kg
GOLD: Kylie WELKER (USA) vs. Vianne ROULEAU (CAN)

SF 1: Vianne ROULEAU (CAN) df. Viktoryia RADZKOVA (AIN), 10-0
SF 2: Kylie WELKER (USA) df. Anastasiya ALPYEYEVA (UKR), 3-1