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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

'I was destroyed, couldn't sleep': Ghasempour recalls painful loss to Sadulaev

Monday, March 10, 2025 - 10:53 By Vinay Siwach

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TIRANA, Albania (March 10) -- "I've thought about it a lot. Of course, it's in the past and thinking about it won't change anything. But I've thought a lot about why I made a mistake in those four seconds and I could have managed the wrestling differently and finished it very easily."

Kamran GHASEMPOUR (IRI) stares at the empty walls of the interview room as he recalls the heartbreaking and shocking 5-3 loss to Abdulrashid SADULAEV (UWW) in the semifinal of the World Championships last October.

The images of Ghasempour holding his head in hands after the loss went viral on social media. Sadulaev was praised for his champion mindset and his ability to script a remarkable late turnaround. Ghasempour was consoled by his fans, who urged him to not lose heart.

Those comforting words felt hollow at that point and Ghasempour felt 'lost'.

"The reality is that the fighting spirit and the feeling I had on the first day of the competition caused all those feelings to disappear and I was destroyed. I couldn't control myself and I just wanted the competition to end and go back," Ghasmepour says, with his voice breaking as he recollects his thoughts.

For 5 minutes and 55 seconds, Ghasempour controlled the 92kg semifinal against Sadulaev, a two-time Olympic champion known for his must-win attitude. A loss would have reinforced the belief that the Sauldaev aura was fading. A win for Ghasempour, a two-time world champion at 92kg, would make him only the third wrestler to beat Sadulaev.

But with five seconds remaining, Sadulaev snapped the Iranian down, spun behind, then managed to fling him to the mat for a 4-point takedown.

Kamran GHASEMPOUR (IRI)Abdulrashid SADULAEV (UWW), behind, hits the match-winning takedown on Kamran GHASEMPOUR (IRI). (Photo: United World Wrestling / Amirreza Aliasgari)

"It was also very difficult for me to come to terms with the loss," Ghasempour recalls. "After the match, I felt very bad and didn't sleep all night. I was awake from the intensity of thought and pressure, and it was very difficult for me. Due to the pressure I was under, I took four painkillers after the match."

A few hours of sleep was never going to be enough for Ghasempour to return for his bronze-medal bout against David TAYLOR (USA), which he lost 6-2.

Four months have passed since that day in Tirana, a city Ghasempour returned for the Muhamet Malo Ranking Series last week and captured the gold medal. Though not the World Championships and there was no Sadulaev in the field, Ghasempour managed to bring a smile on his face as he stood on the podium.

However, memories flashed back.

"When I was going up to the podium [after winning gold], I thought again that I could have been standing on the Worlds podium a few months ago, not this tournament," he said. "But that's how sports is, and if a professional athlete wants to continue their path, they must know that winning and losing are part of sports."

Kamran GHASEMPOUR (IRI)Kamran GHASEMPOUR (IRI) won the 92kg gold medal at the Muhamet Malo Ranking Series in February. (Photo: United World Wrestling / Kadir Caliskan)

Ghasempour did take comfort from the messages he received. Yet, he is unable to move on from those five seconds of lapse in concentration.

"People gave me a lot of good energy and praised me constantly, which shows the kindness of the people," he says. "But what I wanted didn't happen and the result wasn't as I wanted. It would have been better if it ended with a good result."

As the new Olympic cycle begins, Ghasempour wants to make amends. There will be many pit stops before he can be at his first Olympics and he wants to capture every gold medal that comes his way.

"There are three more World Championships left before the Olympics [in 2028]," he says. "The World Championships are very important to me, and after that, it's the Olympic medal that I want to have in my medal showcase. In the year leading up to the Olympics, I will make the decision and compete in a weight class so that I can participate in the Olympics."