#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WomensWrestling

'Women who fight are strong and beautiful': How wrestlers have broken barriers, one takedown at a time

Saturday, March 8, 2025 - 06:03 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 8) -- They come from the gleaming futuristic city that is Tokyo to an ancient Moldovan hamlet; the American suburbs to the rustic Indian villages. They belong to diverse backgrounds, different cultures and have undertaken contrasting journeys from obscurity to the top.

It doesn’t matter if you are Nonoka OZAKI (JPN), Anastasia NICHITA (MDA), Amit ELOR (USA) or ANTIM (IND). One thing binds them all.

At every step, they were told: “Wrestling isn't for girls.” Taunted and heckled for cutting their hair short and playing a ‘man’s sport’, they shattered stereotypes and broke barriers one takedown at a time. Today, they are role models for wrestlers not just in their respective countries but beyond borders.

“Every time I was told that wrestling isn’t for girls, I thought, "I'll prove them wrong. Gender has nothing to do with strength,” two-time world champion Ozaki says.

Elor adds: “Every time I felt doubted or like I didn’t belong, it only made me work harder to prove them wrong. I love showing that women are just as tough, skilled, and capable as anyone else on the mat.”

For some, discrimination started at home. Antim -- Hindi for ‘last’ -- got her name because her family hoped she would be the last girl child. Antim grew up to land an ever-lasting punch to patriarchy with her exploits on the mat, which have contributed to the changing mindset towards women in her village in Northern India.

Thousands of miles away, Nichita faced similar struggles. Growing up in Tataresti, Moldova, Nichita was told by her family not to wrestle, as it wasn’t ‘meant for girls’. “But I loved this sport so much that I didn’t pay attention to what others were saying. When you do something with your heart, something you truly love, it doesn’t matter what others think,” she says.

Sarah HILDEBRANDT (USA)Sarah HILDEBRANDT (USA) is the Olympic champion at 50kg. (Photo: United World Wrestling / Kadir Caliskan)

Empowerment and self-belief

Sarah HILDEBRANDT (USA) insists wrestling ‘empowered’ her ‘confidence and self-belief because its lessons and processes’ gave her the opportunity to ‘combine things like strength and grace, logic and intuition, deliberateness and flow…and endless other dualities’.

Hildebrandt won the gold medal in the 50 kg weight class at last year’s Paris Olympics. It was a classic redemption for her, having missed out on the gold medal in a cruel manner at the Tokyo Olympics. And on her way to the top of the podium in Paris, Hildebrandt showcased her wide-ranging skills, which she says also help her in everyday life.

"Through that, I’ve gotten to learn just who I am and challenge myself not only to grow through wrestling but also to express who I’ve uncovered. To feel confidence because what I uncover is authentically ME," Hildebrandt says. "It’s given me identity- not through accolade or achievement but through my process and the values I sharpen as I work toward those achievements. I can apply these lessons and skills to all areas of my life. It’s invaluable."

Zaineb SGHAIER (TUN)Zaineb SGHAIER (TUN) is a two-time Olympian from Tunisia. (Photo: United World Wrestling /Amirreza Aliasgari)

Teenage prodigy Zaineb SGHAIER (TUN) agrees that wrestling is a great source of 'confidence and patience', which help them in daily life. "It might not be easy to be a woman wrestler in a male-dominated society but with love for the wrestling and passion rooted in our hearts, no one can stop us," the two-time Olympian says.

Hildebrandt is conscious that the sport will test them in ‘countless ways’. “Being a woman in this sport is an additional test at times. But a woman wrestler is not deterred by those tests. They recognize the power the lessons in wrestling hold,” the American wrestler says. “The vulnerability required to step on the mat is exactly why it is the greatest sport in the world and a woman wrestler is a woman who craves that so they can discover just who they are.”

Anastasia NICHITA (MDA)Paris Olympic silver medalist at 57kg Anastasia NICHITA (MDA). (Photo: United World Wrestling / Kadir Caliskan)

Indeed, the challenges for a wrestler extend beyond the mat. For Nichita, the constant injuries pegged her back but she braved them to finish second on the podium in the French capital last year.

"The biggest obstacle I had to overcome was injuries. Throughout my career, I’ve had to push through many injuries—knees, shoulders, back, ribs—but it was all worth it for the sake of my dream and my love for wrestling,” Nichita says.

Eventually, love for the sport is what keeps them going.

For Ozaki, wrestling is a way to best express herself. “Women who fight are strong and beautiful,” she says. “You can see this by watching women’s wrestling.”

Elor dreams that ‘women’s wrestling continues to grow worldwide, with more opportunities, more support, and more respect.’

As the new Olympic cycle gains momentum, the wrestlers are resetting their targets and evolving their training plans. Nichita, for one, hopes to covert her Paris silver into gold at the 2028 Los Angeles Olympics gold medal. ”I know it will be very difficult,” she says. “But after everything I’ve been through, nothing scares me anymore.

But amidst her personal goals, she hasn’t lost the sight of the bigger picture: “I will continue to prove that wrestling is not just for boys."